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https://cbslocal.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
82
GRADE
B
FIX
1
REVIEW
3
PASS
1
INFO
0
Checks
5
1 PASS 3 REVIEW 1 FIX
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://assets1.cbsnewsstatic.com/hub/i/2022/09/01/514677e6-59b2-4272-af7f-5eaad6690880/cbs-local-1920x1080.jpg
Info::
og:title is long (61 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 61 chars Expected: 25–60 chars
Info::
og:description is short (54 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 54 chars Expected: 55–200 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://assets1.cbsnewsstatic.com/hub/i/2022/09/01/514677e6-59b2-4272-af7f-5eaad6690880/cbs-local-1920x1080.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 61 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

URL: 54 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

cbslocal.com

CBS Local - Your local news and live free 24/7 streaming news

Get your local news and live free 24/7 streaming news.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — CBS Local - Your local news and live free 24/7 streaming news
  • twitter:description — Get your local news and live free 24/7 streaming news.
  • twitter:image — https://assets1.cbsnewsstatic.com/hub/i/2022/09/01/514677e6-59b2-4272-af7f-5eaad6690880/cbs-local-1920x1080.jpg

CBSLOCAL.COM

CBS Local - Your local news and live free 24/7 streaming news

Get your local news and live free 24/7 streaming news.

Preview quality · Facebook B · 80/100

Title will be truncated (61 chars / 60 max)

  • og:title — CBS Local - Your local news and live free 24/7 streaming news
  • og:description — Get your local news and live free 24/7 streaming news.
  • og:image — https://assets1.cbsnewsstatic.com/hub/i/2022/09/01/514677e6-59b2-4272-af7f-5eaad6690880/cbs-local-1920x1080.jpg
  • og:type — website
  • og:url — https://www.cbsnews.com/cbslocal/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Title will be truncated on Facebook (61 chars, max 60)

    → Shorten og:title to ≤60 characters

CBS Local - Your local news and live free 24/7 streaming news

cbslocal.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — CBS Local - Your local news and live free 24/7 streaming news
  • og:description — Get your local news and live free 24/7 streaming news.
  • og:image — https://assets1.cbsnewsstatic.com/hub/i/2022/09/01/514677e6-59b2-4272-af7f-5eaad6690880/cbs-local-1920x1080.jpg

cbslocal.com

CBS Local - Your local news and live free 24/7 streaming news

Get your local news and live free 24/7 streaming news.

Preview quality · Slack A+ · 100/100
  • og:title — CBS Local - Your local news and live free 24/7 streaming news
  • og:description — Get your local news and live free 24/7 streaming news.
  • og:image — https://assets1.cbsnewsstatic.com/hub/i/2022/09/01/514677e6-59b2-4272-af7f-5eaad6690880/cbs-local-1920x1080.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
B
Structured Data
3 JSON-LD block(s) found — some improvements recommended.
REVIEW
3 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #3
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties
Info::
Custom type "CollectionPage" — unable to validate specific properties
Info::
3 JSON-LD blocks found
URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

JSON-LD Blocks

Block 1 : NewsMediaOrganization
17 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "NewsMediaOrganization",
  "@id": "https:\/\/www.cbsnews.com\/cbslocal\/",
  "name": "CBS Local",
  "foundingDate": "1948-05-06",
  "sameAs": [
    "https:\/\/cbslocal.com\/",
    "https:\/\/facebook.com\/CBSLocal\/",
    "https:\/\/instagram.com\/CBSLocal",
    "https:\/\/twitter.com\/CBSLocal",
    "https:\/\/youtube.com\/CBSLocal"
  ],
  "logo": [
    {
      "@context": "https:\/\/schema.org",
      "@type": "ImageObject",
      "height": 60,
      "width": 600,
      "url": [
        "https:\/\/www.cbsnews.com\/assets\/partner\/google\/cbs-local-600x60.png",
        "https:\/\/www.cbsnews.com\/assets\/partner\/google\/cbs-local-darkbg-600x60.png"
      ]
    }
  ],
  "url": "https:\/\/www.cbsnews.com\/cbslocal\/",
  "publishingPrinciples": "https:\/\/www.cbsnews.com\/news\/cbs-news-publishing-principles\/",
  "parentOrganization": {
    "@type": "Organization",
    "name": "Paramount Global",
    "@id": "https:\/\/www.paramount.com\/",
    "sameAs": "https:\/\/www.paramount.com\/",
    "legalName": "Paramount Global"
  },
  "actionableFeedbackPolicy": "https:\/\/www.cbsnews.com\/news\/cbs-news-publishing-principles\/#1d4ed2b9-ade8-4203-a4e4-115dd34c0735",
  "correctionsPolicy": "https:\/\/www.cbsnews.com\/news\/cbs-news-publishing-principles\/#751608ae-9468-457c-9dbe-1f9400a7f428",
  "ethicsPolicy": "https:\/\/www.cbsnews.com\/news\/cbs-news-publishing-principles\/#a0060f90-73b0-4a57-b756-ca7a7f26cc7d",
  "Masthead": "https:\/\/www.cbsnews.com\/news\/cbs-news-publishing-principles\/#5fd9a80d-2c6c-4d38-8b1e-4144650d5963",
  "missionCoveragePrioritiesPolicy": "https:\/\/www.cbsnews.com\/news\/cbs-news-publishing-principles\/#4ffda755-6b47-49e1-b98c-24b737906aca",
  "ownershipFundingInfo": "https:\/\/www.paramount.com\/company-history",
  "unnamedSourcesPolicy": "https:\/\/www.cbsnews.com\/news\/cbs-news-publishing-principles\/#de41886e-07ed-4887-ad05-4b2c79edf857"
}
Block 2 : BreadcrumbList
3 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "item": {
        "@id": "https:\/\/www.cbsnews.com\/cbslocal\/",
        "@type": "WebPage",
        "@name": "CBSNews.com"
      }
    }
  ]
}
Block 3 : CollectionPage
8 properties Valid
Missing or invalid @context
{
  "@context": "https:\/\/schema.org\/",
  "@type": "CollectionPage",
  "inLanguage": "en-US",
  "name": "CBS Local - Your local news and live free 24\/7 streaming news",
  "url": "https:\/\/www.cbsnews.com\/cbslocal\/",
  "copyrightHolder": {
    "@id": "https:\/\/www.cbsnews.com\/cbslocal\/",
    "@type": "NewsMediaOrganization"
  },
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "CBS Local",
    "sameAs": [
      "https:\/\/cbslocal.com\/",
      "https:\/\/facebook.com\/CBSLocal\/",
      "https:\/\/instagram.com\/CBSLocal",
      "https:\/\/twitter.com\/CBSLocal",
      "https:\/\/youtube.com\/CBSLocal"
    ],
    "logo": [
      {
        "@context": "https:\/\/schema.org",
        "@type": "ImageObject",
        "height": 60,
        "width": 600,
        "url": [
          "https:\/\/www.cbsnews.com\/assets\/partner\/google\/cbs-local-600x60.png",
          "https:\/\/www.cbsnews.com\/assets\/partner\/google\/cbs-local-darkbg-600x60.png"
        ]
      }
    ],
    "url": "https:\/\/www.cbsnews.com\/cbslocal\/",
    "publishingPrinciples": "https:\/\/www.cbsnews.com\/news\/cbs-news-publishing-principles\/"
  },
  "sourceOrganization": {
    "@id": "https:\/\/www.cbsnews.com\/cbslocal\/",
    "@type": "NewsMediaOrganization"
  }
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

57/100

Site name appears as

Page titleCBS Local - Your local news and live free 24/7 streaming news
og:site_name—
twitter:site@CBSLocal
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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