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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

cfr.org

Council on Foreign Relations

The Council on Foreign Relations (CFR) is an independent, nonpartisan member organization, think tank, and publisher.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Council on Foreign Relations
  • twitter:description — The Council on Foreign Relations (CFR) is an independent, nonpartisan member organization, think tank, and publisher.
  • twitter:image — https://res.cloudinary.com/dmovl8u5q/images/f_auto,q_auto/v1756392849/share-image_4721e2107/share-image_4721e2107.png...

CFR.ORG

Council on Foreign Relations

The Council on Foreign Relations (CFR) is an independent, nonpartisan member organization, think tank, and publisher.

Preview quality · Facebook D · 55/100
  • og:title — Council on Foreign Relations
  • og:description — The Council on Foreign Relations (CFR) is an independent, nonpartisan member organization, think tank, and publisher.
  • og:image — https://res.cloudinary.com/dmovl8u5q/images/f_auto,q_auto/v1756392849/share-image_4721e2107/share-image_4721e2107.png...
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Council on Foreign Relations

cfr.org

Preview quality · LinkedIn A+ · 100/100
  • og:title — Council on Foreign Relations
  • og:description — The Council on Foreign Relations (CFR) is an independent, nonpartisan member organization, think tank, and publisher.
  • og:image — https://res.cloudinary.com/dmovl8u5q/images/f_auto,q_auto/v1756392849/share-image_4721e2107/share-image_4721e2107.png...

cfr.org

Council on Foreign Relations

The Council on Foreign Relations (CFR) is an independent, nonpartisan member organization, think tank, and publisher.

Preview quality · Slack A+ · 100/100
  • og:title — Council on Foreign Relations
  • og:description — The Council on Foreign Relations (CFR) is an independent, nonpartisan member organization, think tank, and publisher.
  • og:image — https://res.cloudinary.com/dmovl8u5q/images/f_auto,q_auto/v1756392849/share-image_4721e2107/share-image_4721e2107.png...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

65/100

Site name appears as

Page titleCouncil on Foreign Relations
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
7 properties Valid
Missing required property: name
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "url": "https://www.cfr.org/",
  "datePublished": "2026-03-13T17:13:36-04:00",
  "dateModified": "2026-03-13T17:13:36-04:00",
  "publisher": {
    "@type": "Organization",
    "name": "Council on Foreign Relations",
    "logo": "https://assets.cfr.org/dmovl8u5q/images/v1756392849/share-image_4721e2107/share-image_4721e2107.png"
  },
  "potentialAction": {
    "@type": "SearchAction",
    "target": "http://www.cfr.org/search?\u0026q={query}",
    "query": "required"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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