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https://charitynavigator.org

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.charitynavigator.org/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://charitynavigator.org Canonical https://www.charitynavigator.org/ Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Charity Ratings and Donor Resources | Charity Navigator
Info::
Title length (55 chars) is optimal
Title

"Charity Ratings and Donor Resources | Charity Navigator"

55 characters Optimal ✓
Robots: Indexable (no restrictions)
A
Content Depth
1016 words, Very Difficult
PASS
1016 words, Very Difficult
Info::
Page has 1016 words — good depth for search engines
Info::
Text-to-HTML ratio is 4%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 20)
1016 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 20

Text-to-HTML Ratio

4% text 96% HTML

7 KB / 190 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
28 images, 27 descriptive filenames
PASS
28 images, 27 descriptive filenames
Info::
1 image(s) have hash/generic filenames
27 descriptive
0 hash-based
1 generic
28 total
FilenameQualityAltIssues
0generic✓1
Current: 0
Suggested: action.jpg

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Rich result eligibility

Organization Eligible

Organization knowledge panel

Detected schema types

Organization json-ld → Organization knowledge panel
2/2 required · 2/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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