Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
F
27/100
Site name appears as
| Page title | Top Stories | |
| og:site_name | CityNews | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
8/15single size only
Social share image
0/20Meta completeness
14/20Organization schema
0/15Contact info discoverable
0/10no contact info discoverable
Findings
- Brand name differs across channels — users see inconsistent identity
- No social share image — shared links render as bare URLs
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- og:image missing
- No Organization schema — Google can't render your logo in the knowledge panel
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BLinks29 links checked, 26 healthy, 3 brokenREVIEW
Broken Links (4)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://www.citynews.ca/wp-content/themes/citynews... | <link> | Not Found |
| 404 | https://wlcdn.cstmapp.com | <link> | Not Found |
| 404 | https://use.fontawesome.com | <link> | Not Found |
| 403 | https://www.citynews.ca/xmlrpc.php?rsd | <link> | Forbidden |
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
8 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
Preview
citynews.ca
CityNews
Local breaking news, traffic and weather, live updates and headlines. National news, business, lifestyle, politics. CityNews, Everywhere.
- twitter:card — summary_large_image
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — Add twitter:image — preview card without an image looks broken
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
CITYNEWS.CA
CityNews
Local breaking news, traffic and weather, live updates and headlines. National news, business, lifestyle, politics. CityNews, Everywhere.
- og:title — CityNews
- og:description — Local breaking news, traffic and weather, live updates and headlines. National news, business, lifestyle, politics. C...
- og:image — Add og:image — preview card without an image looks broken
- og:type — website
- og:url — https://www.citynews.ca/
- og:site_name — CityNews
No preview image for Facebook
→ Add og:image (recommended 1200×630)
CityNews
citynews.ca
- og:title — CityNews
- og:description — Local breaking news, traffic and weather, live updates and headlines. National news, business, lifestyle, politics. C...
- og:image — Add og:image — preview card without an image looks broken
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
citynews.ca
CityNews
Local breaking news, traffic and weather, live updates and headlines. National news, business, lifestyle, politics. CityNews, Everywhere.
- og:title — CityNews
- og:description — Local breaking news, traffic and weather, live updates and headlines. National news, business, lifestyle, politics. C...
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.citynews.ca/",
"url": "https://www.citynews.ca/",
"name": "CityNews | Local News | Top Stories",
"isPartOf": {
"@id": "https://www.citynews.ca/#website"
},
"description": "Local breaking news, traffic and weather, live updates and headlines. National news, business, lifestyle, politics. CityNews, Everywhere.",
"breadcrumb": {
"@id": "https://www.citynews.ca/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.citynews.ca/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.citynews.ca/#website",
"url": "https://www.citynews.ca/",
"name": "CityNews",
"description": "Local breaking news, traffic and weather, live updates and COVID-19 information. National news, business, lifestyle, politics. CityNews, Everywhere.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.citynews.ca/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}