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https://coldsolutions.com.au

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
81
GRADE
B
FIX
3
REVIEW
1
PASS
5
INFO
0
Checks
9
5 PASS 1 REVIEW 3 FIX
F
Image Optimization
Action
8 issues found across 57 images
FIX
8 issues found across 57 images
Warning::
1 images significantly larger than display size
Resizing to display dimensions could save approximately 7 KB.
Got: ~7 KB wasted
Warning::
56 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
54 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 17 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
53 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Warning::
Total image weight: 1095 KB (1.1 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
Info::
2 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://coldsolutions.com.au/wp-content/uploads/2023/06/CDS-3-Locations-Homepage-Image-6_23.jpg, https://coldsolutions.com.au/wp-content/uploads/2026/01/Power-Saving-Testimonial-Jan26.png.
Info::
1 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://coldsolutions.com.au/wp-content/uploads/2021/05/LOGO-NEW-TM-305.png.
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

44/100

Site name appears as

Page titleCommercial Fridges & Freezers
og:site_nameCold Display Solutions
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is short (4 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 4 chars Expected: 25–60 chars

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

No image set

coldsolutions.com.au

Home

Cold Display Solutions specialise in commercial and display fridges and freezers. Hire, buy or rent to buy from our range of refrigeration.

Preview quality · Twitter/X D · 55/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

COLDSOLUTIONS.COM.AU

Home

Cold Display Solutions specialise in commercial and display fridges and freezers. Hire, buy or rent to buy from our range of refrigeration.

Preview quality · Facebook C · 65/100
  • og:title — Home
  • og:description — Cold Display Solutions specialise in commercial and display fridges and freezers. Hire, buy or rent to buy from our r...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://coldsolutions.com.au/
  • og:site_name — Cold Display Solutions

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Home

coldsolutions.com.au

Preview quality · LinkedIn C · 65/100
  • og:title — Home
  • og:description — Cold Display Solutions specialise in commercial and display fridges and freezers. Hire, buy or rent to buy from our r...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

coldsolutions.com.au

Home

Cold Display Solutions specialise in commercial and display fridges and freezers. Hire, buy or rent to buy from our range of refrigeration.

Preview quality · Slack B · 80/100
  • og:title — Home
  • og:description — Cold Display Solutions specialise in commercial and display fridges and freezers. Hire, buy or rent to buy from our r...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 66/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/coldsolutions.com.au\/",
      "url": "https:\/\/coldsolutions.com.au\/",
      "name": "Cold Display Solutions | Commercial Fridges &amp; Freezers",
      "isPartOf": {
        "@id": "https:\/\/coldsolutions.com.au\/#website"
      },
      "about": {
        "@id": "https:\/\/coldsolutions.com.au\/#organization"
      },
      "datePublished": "2020-01-21T06:01:46+00:00",
      "dateModified": "2026-01-19T02:42:58+00:00",
      "description": "Cold Display Solutions specialise in commercial and display fridges and freezers. Hire, buy or rent to buy from our range of refrigeration.",
      "breadcrumb": {
        "@id": "https:\/\/coldsolutions.com.au\/#breadcrumb"
      },
      "inLanguage": "en-AU",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/coldsolutions.com.au\/"
          ]
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/coldsolutions.com.au\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/coldsolutions.com.au\/#website",
      "url": "https:\/\/coldsolutions.com.au\/",
      "name": "Cold Display Solutions",
      "description": "Commercial Fridges &amp; Freezers",
      "publisher": {
        "@id": "https:\/\/coldsolutions.com.au\/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/coldsolutions.com.au\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-AU"
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/coldsolutions.com.au\/#organization",
      "name": "Cold Display Solutions",
      "url": "https:\/\/coldsolutions.com.au\/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-AU",
        "@id": "https:\/\/coldsolutions.com.au\/#\/schema\/logo\/image\/",
        "url": "https:\/\/coldsolutions.com.au\/wp-content\/uploads\/2021\/02\/logo.svg",
        "contentUrl": "https:\/\/coldsolutions.com.au\/wp-content\/uploads\/2021\/02\/logo.svg",
        "width": 323,
        "height": 48,
        "caption": "Cold Display Solutions"
      },
      "image": {
        "@id": "https:\/\/coldsolutions.com.au\/#\/schema\/logo\/image\/"
      }
    }
  ]
}
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 4 schema type(s)
PASS
1 JSON-LD block(s) declaring 4 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
4 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): BreadcrumbList, Organization, WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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