Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

7 PASS 2 REVIEW

Image Optimization

Action

4 issues found across 120 images

REVIEW

4 issues found across 120 images

120 images missing explicit width/height

Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.

104 below-fold images missing loading="lazy"

Lazy loading defers below-fold images, reducing initial page weight.

10 image(s) wider than 400px without srcset (no responsive serving)

These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: data:, data:, data: (+7 more).

1 image(s) rendered at a different aspect ratio than the source

The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.conad.it/assets/images/ecosistema-heyconad/assicurazioni/2026/polizza-nel-carrello/w2-sport/sito/D_Rc24_2_x2_w.png/renditions/originwp.webp?_u=27e4d9a7451c283507a5528d814f680633767692.

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

63/100

Site name appears as

Page title	Conad.it: il sito ufficiale dedicato ai nostri clienti
og:site_name	—
twitter:site	—
Organization.name	Conad

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
twitter:card missing
Consider adding contactPoint — helps appear in "contact us" rich results
No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

149 links checked, 147 healthy, 2 broken

PASS

149 links checked, 147 healthy, 2 broken

147 of 149 links are healthy

Broken link: https://conad.it/giro-d-italia/gira-l-italia-con-heyconad...

Found in <a href>. Returns HTTP 403.

Got: HTTP 403

Broken link: https://apps.apple.com/app/id1462756725

Found in <a href>. Returns HTTP 404.

Got: HTTP 404

149 total 147 healthy 2 broken

Broken Links (3)

Status	URL	Found in	Error
403	https://conad.it/giro-d-italia/gira-l-italia-con-h...	`<a>`	Forbidden
404	https://apps.apple.com/app/id1462756725	`<a>`	Not Found
403	https://viaggi.conad.it/	`<a>`	Forbidden

200 https://www.google-analytics.com/analytics.js <script>

200 https://www.googletagmanager.com/gtag/js?id=UA-110345904-8&c... <script>

200 https://www.gstatic.com/recaptcha/releases/Br0hYqpfWeFzYCAXL... <script>

200 https://conad.it/.rum/@adobe/helix-rum-js@%5E2/dist/micro.js <script>

200 https://conad.it/etc.clientlibs/conad-corporate/clientlibs/c... <link>

200 https://assets.adobedtm.com/000568e69018/7376c1b65727/launch... <script>

200 https://www.google.com/recaptcha/enterprise.js?render=6LeX2l... <script>

200 https://assets.adobedtm.com/extensions/EPef068a8d6dd34a43866... <script>

200 https://connect.facebook.net/signals/config/368655910219804?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://conad.it/etc.clientlibs/conad-common/clientlibs/clie... <script>

200 https://conad.it/etc.clientlibs/conad-common/clientlibs/clie... <link>

200 https://conad.it/etc.clientlibs/conad-corporate/clientlibs/c... <link>

200 https://www.conad.it/ <link>

200 https://maps.googleapis.com/maps/api/js?libraries=places&key... <script>

200 https://maps.googleapis.com/maps-api-v3/api/js/65/1c/places.... <script>

200 https://maps.googleapis.com/maps-api-v3/api/js/65/1c/main.js <script>

200 https://assets.adobedtm.com/000568e69018/7376c1b65727/9bb6b3... <script>

200 https://maps.googleapis.com/maps-api-v3/api/js/65/1c/common.... <script>

200 https://maps.googleapis.com/maps-api-v3/api/js/65/1c/util.js <script>

200 https://maps.googleapis.com/maps-api-v3/api/js/65/1c/control... <script>

200 https://maps.googleapis.com/maps-api-v3/api/js/65/1c/places_... <script>

200 https://maps.googleapis.com/maps-api-v3/api/js/65/1c/geocode... <script>

200 https://assets.adobedtm.com/000568e69018/7376c1b65727/9bb6b3... <script>

200 https://conad.it/ricerca-negozi <a>

200 https://spesaonline.conad.it/home <a>

200 https://conad.it/hey-conad/assicurazioni <a>

200 https://www.saporie.com/ <a>

200 https://chisiamo.conad.it/sosteniamo-il-futuro <a>

200 https://conad.it/ <a>

200 https://conad.it/assets/icons/conad-logo.svg?_u=e442f961aafe... <img>

200 https://conad.it/assets/icons/conad-symbol.svg?_u=a1ea6d83be... <img>

200 https://my.conad.it/login?cb=https%3A%2F%2Fwww.conad.it%2F <a>

200 https://my.conad.it/registrazione?cb=https%3A%2F%2Fwww.conad... <a>

200 https://my.conad.it <a>

200 https://conad.it/hey-conad <a>

200 https://conad.it/servizio-clienti-e-faq <a>

200 https://conad.it/prodotti-e-marchi/i-nostri-valori <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

conad.it

Conad.it: il sito ufficiale dedicato ai nostri clienti

Nel sito ufficiale Conad.it trovi il punto vendita più vicino a te, i prodotti e i servizi pensati appositamente per i nostri clienti: inizia subito a navigare!

Preview quality · Twitter/X D · 50/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

CONAD.IT

Conad.it: il sito ufficiale dedicato ai nostri clienti

Nel sito ufficiale Conad.it trovi il punto vendita più vicino a te, i prodotti e i servizi pensati appositamente per i nostri clienti: inizia subito a navigare!

Preview quality · Facebook B · 80/100

Description will be truncated (161 chars / 155 max)

og:title — Conad.it: il sito ufficiale dedicato ai nostri clienti
og:description — Nel sito ufficiale Conad.it trovi il punto vendita più vicino a te, i prodotti e i servizi pensati appositamente per ...
og:image — https://www.conad.it/assets/images/home_page/2023/Conad-persone-oltre-le-cose.png?_u=1720b6be0ba81b8a8c7c9d281e90db57...
og:type — website
og:url — https://www.conad.it/
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Description will be truncated on Facebook (161 chars, max 155)
→ Tighten og:description to ≤155 characters

Conad.it: il sito ufficiale dedicato ai nostri clienti

conad.it

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (161 chars / 150 max)

og:title — Conad.it: il sito ufficiale dedicato ai nostri clienti
og:description — Nel sito ufficiale Conad.it trovi il punto vendita più vicino a te, i prodotti e i servizi pensati appositamente per ...
og:image — https://www.conad.it/assets/images/home_page/2023/Conad-persone-oltre-le-cose.png?_u=1720b6be0ba81b8a8c7c9d281e90db57...

Description will be truncated on LinkedIn (161 chars, max 150)
→ Tighten og:description to ≤150 characters

conad.it

Conad.it: il sito ufficiale dedicato ai nostri clienti

Nel sito ufficiale Conad.it trovi il punto vendita più vicino a te, i prodotti e i servizi pensati appositamente per i nostri clienti: inizia subito a navigare!

Preview quality · Slack A+ · 100/100

og:title — Conad.it: il sito ufficiale dedicato ai nostri clienti
og:description — Nel sito ufficiale Conad.it trovi il punto vendita più vicino a te, i prodotti e i servizi pensati appositamente per ...
og:image — https://www.conad.it/assets/images/home_page/2023/Conad-persone-oltre-le-cose.png?_u=1720b6be0ba81b8a8c7c9d281e90db57...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 81/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

A+

Open Graph / Twitter Card Depth

OG image dimensions and Twitter card configuration look healthy

PASS

OG image dimensions and Twitter card configuration look healthy

OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : Organization

6 properties Valid

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Conad",
  "url": "https://www.conad.it",
  "logo": "https://www.conad.it/assets/icons/conad-symbol.svg",
  "sameAs": [
    "https://www.facebook.com/Conad/",
    "https://twitter.com/conad",
    "https://www.youtube.com/channel/UC0pjS6lNq1yvANCAMEpFnPQ",
    "https://www.instagram.com/conad"
  ]
}

A+

Rich Results Eligibility

1 JSON-LD block(s) declaring 1 schema type(s)

PASS

1 JSON-LD block(s) declaring 1 schema type(s)

1 rich-result schema type(s) declared

Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.

A+

Autoplay Media

No autoplay media on the page

PASS

No autoplay media on the page

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.