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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
2
REVIEW
2
PASS
1
INFO
0
Checks
5
1 PASS 2 REVIEW 2 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

27/100

Site name appears as

Page titlecraigslist: Paris emplois, appartements, à vendre, services, communauté et événements
og:site_namecraigslist
twitter:site
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Warning::
Invalid twitter:card value: "preview"
Valid values are: summary, summary_large_image, app, player.
Got: preview
Info::
og:title is long (85 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 85 chars Expected: 25–60 chars
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: preview

Valid values are: summary, summary_large_image, app, player.

Why this matters

Invalid twitter:card value means Twitter renders no card at all — your shares appear as plain-text URLs.

Learn more

twitter:card accepts only 'summary', 'summary_large_image', 'app', or 'player'. Anything else (typos, made-up values) means Twitter falls back to no-card rendering. Use 'summary_large_image' for most blog/article content; 'summary' for compact previews.

Source: Twitter Developer Platform

URL: 85 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

No image set

craigslist.org

craigslist: Paris emplois, appartements, à vendre, services, communauté et événements

craigslist fournit des petites annonces locales et des forums pour l'emploi, le logement, la vente, les services, la communauté locale et les événements

No image set

CRAIGSLIST.ORG

craigslist: Paris emplois, appartements, à vendre, services, communauté et événements

craigslist fournit des petites annonces locales et des forums pour l'emploi, le logement, la vente, les services, la communauté locale et les événements

No image set

craigslist: Paris emplois, appartements, à vendre, services, communauté et événements

craigslist.org

craigslist.org

craigslist: Paris emplois, appartements, à vendre, services, communauté et événements

craigslist fournit des petites annonces locales et des forums pour l'emploi, le logement, la vente, les services, la communauté locale et les événements

B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
5 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "name": "paris, FR Craigslist",
  "@type": "WebSite",
  "potentialAction": {
    "query-input": "required name=search_term_string",
    "target": "https://paris.craigslist.org/search/sss?query={search_term_string}",
    "@type": "SearchAction"
  },
  "url": "https://paris.craigslist.org/"
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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