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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
81
GRADE
B
FIX
3
REVIEW
0
PASS
2
INFO
0
Checks
5
2 PASS 3 FIX
D
Open Graph
Action
Open Graph tags need attention — social sharing previews may be incomplete.
FIX
Open Graph tags need attention — social sharing previews may be incomplete.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

No image set

csmonitor.com

Christian Science Monitor

No description

Preview quality · Twitter/X D · 50/100
  • twitter:card — summary_large_image
  • twitter:title — Christian Science Monitor
  • twitter:description — Add twitter:description to give the preview body text
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

CSMONITOR.COM

Christian Science Monitor

No description

Preview quality · Facebook F · 35/100
  • og:title — Christian Science Monitor
  • og:description — Add og:description to give the preview body text
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.csmonitor.com/
  • og:site_name — The Christian Science Monitor

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Christian Science Monitor

csmonitor.com

Preview quality · LinkedIn D · 50/100
  • og:title — Christian Science Monitor
  • og:description — Add og:description to give the preview body text
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

csmonitor.com

Christian Science Monitor

No description

Preview quality · Slack C · 65/100
  • og:title — Christian Science Monitor
  • og:description — Add og:description to give the preview body text
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 50/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
F
Structured Data
Action
2 JSON-LD block(s) found — issues found that may affect search visibility.
FIX
2 JSON-LD block(s) found — issues found that may affect search visibility.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Expected: https://schema.org
Warning::
Missing @type in block #1
Search engines need @type to understand the structured data.
Warning::
Missing required property "author" for Article
The "author" property is required for the Article schema type.
Warning::
Missing required property "datePublished" for Article
The "datePublished" property is required for the Article schema type.
Info::
Missing recommended property "image" for Article
Adding "image" can improve how search engines display your content.
Info::
Missing recommended property "dateModified" for Article
Adding "dateModified" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

Search engines need @type to understand the structured data.

Why this matters

JSON-LD without @type is invalid — Google can't determine which schema to validate against.

Learn more ▾

Every JSON-LD block must declare @type (Article, Product, Organization, etc.). Without it, the block is structurally valid JSON but not valid schema.org. Add @type matching the content (e.g., '@type': 'Article' for blog posts).

Source: schema.org / Google Search Central

The "author" property is required for the Article schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "datePublished" property is required for the Article schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "image" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "dateModified" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1
20 properties Valid
Missing or invalid @context
{
  "contentobject_id": 1081397,
  "node_id": 2,
  "class_identifier": "frontpage",
  "contentclass_id": 23,
  "sections": [],
  "title_addition": "0",
  "result_page": "",
  "story_source": "",
  "authors": [],
  "staff_line": "",
  "aspect_format": "www",
  "view_mode": "full",
  "remote_id": "f377e351d63e1ab417ffc1ce8a38ca26",
  "keyword_tags": [],
  "kickers": "",
  "word_count": 0,
  "tags": [],
  "ddp": false,
  "publish_date": "2019-04-15",
  "updated_date": "2026-03-04 08:20"
}
Block 2 : Article
5 properties Valid
Missing required property: author
Missing required property: datePublished
{
  "@context": "http:\/\/schema.org",
  "@type": "Article",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https:\/\/www.csmonitor.com\/",
    "copyrightHolder": {
      "@type": "Organization",
      "name": "The Christian Science Monitor"
    }
  },
  "headline": "",
  "publisher": {
    "@type": "Organization",
    "name": "The Christian Science Monitor",
    "logo": {
      "@type": "ImageObject",
      "url": "\/images\/logo_white_250x63.png",
      "width": 250,
      "height": 60
    }
  }
}
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

33/100

Site name appears as

Page titleCSMonitor.com
og:site_nameThe Christian Science Monitor
twitter:site@csmonitor
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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