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https://decay.co.in

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
2
REVIEW
1
PASS
6
INFO
0
Checks
9
6 PASS 1 REVIEW 2 FIX
F
Image Optimization
Action
5 issues found across 83 images
FIX
5 issues found across 83 images
Warning::
2 images significantly larger than display size
Resizing to display dimensions could save approximately 17 KB.
Got: ~17 KB wasted
Warning::
8 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
45 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
7 of 83 images use legacy formats
Info::
2 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://decay.co.in/images/banner/1785196541_1_1785196517171.webp, https://decay.co.in/images/banner/1785426678_1_markup_580024.webp.
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

72/100

Site name appears as

Page titleDECAY Art Wears
og:site_nameDECAY
twitter:site—
Organization.nameDECAY

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (15 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 15 chars Expected: 25–60 chars
URL: 15 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

decay.co.in

DECAY Art Wears

DECAY is an Indian streetwear brand making premium oversized t-shirts, zip tees and jeans in a dark, minimal, monochrome style. Shop the latest drops online.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

DECAY.CO.IN

DECAY Art Wears

DECAY is an Indian streetwear brand making premium oversized t-shirts, zip tees and jeans in a dark, minimal, monochrome style. Shop the latest drops online.

Preview quality · Facebook A+ · 95/100

Description will be truncated (157 chars / 155 max)

  • og:title — DECAY Art Wears
  • og:description — DECAY is an Indian streetwear brand making premium oversized t-shirts, zip tees and jeans in a dark, minimal, monochr...
  • og:image — https://decay.co.in/frontenddesign/images/logos/Logo.png
  • og:type — website
  • og:url — https://decay.co.in/
  • og:site_name — DECAY

  • Description will be truncated on Facebook (157 chars, max 155)

    → Tighten og:description to ≤155 characters

DECAY Art Wears

decay.co.in

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (157 chars / 150 max)

  • og:title — DECAY Art Wears
  • og:description — DECAY is an Indian streetwear brand making premium oversized t-shirts, zip tees and jeans in a dark, minimal, monochr...
  • og:image — https://decay.co.in/frontenddesign/images/logos/Logo.png

  • Description will be truncated on LinkedIn (157 chars, max 150)

    → Tighten og:description to ≤150 characters

decay.co.in

DECAY Art Wears

DECAY is an Indian streetwear brand making premium oversized t-shirts, zip tees and jeans in a dark, minimal, monochrome style. Shop the latest drops online.

Preview quality · Slack A+ · 100/100
  • og:title — DECAY Art Wears
  • og:description — DECAY is an Indian streetwear brand making premium oversized t-shirts, zip tees and jeans in a dark, minimal, monochr...
  • og:image — https://decay.co.in/frontenddesign/images/logos/Logo.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
9 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://decay.co.in/#organization",
  "name": "DECAY",
  "alternateName": "DECAY Streetwear",
  "url": "https://decay.co.in/",
  "logo": "https://decay.co.in/frontenddesign/images/logos/Logo.png",
  "description": "DECAY is an Indian streetwear brand making premium oversized t-shirts, zip tees and jeans in a dark, minimal, monochrome style. Shop the latest drops online.",
  "sameAs": [
    "https://www.facebook.com/share/1FMvNPrPM1/",
    "https://www.youtube.com/@decay.clothing",
    "https://www.instagram.com/decay.co.in"
  ]
}
Block 2 : WebSite
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "@id": "https://decay.co.in/#website",
  "name": "DECAY",
  "url": "https://decay.co.in/",
  "publisher": {
    "@id": "https://decay.co.in/#organization"
  },
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://decay.co.in/en/product/search/{search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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