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https://diabetes.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
77
GRADE
C
FIX
2
REVIEW
0
PASS
3
INFO
0
Checks
5
3 PASS 2 FIX
F
Open Graph
Action
No Open Graph tags found — social sharing previews will be generic.
FIX
No Open Graph tags found — social sharing previews will be generic.
Warning::
No Open Graph meta tags found
Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Why this matters

Without Open Graph tags, social shares show a broken or empty preview card.

Learn more ▾

When someone shares your URL on Facebook, LinkedIn, Slack, iMessage, or any modern chat app, the preview comes from <meta property="og:*"> tags. Without them you get either no card or whatever fragment the social platform guesses — usually unflattering. The four core og: tags (title, description, image, url) cover what every major platform actually reads.

Source: Open Graph Protocol

Preview

No image set

diabetes.org

No title set

No description

Preview quality · Twitter/X F · 20/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from <title>
  • twitter:description — falling back from <meta name=description>
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

DIABETES.ORG

No title set

No description

Preview quality · Facebook F · 5/100

Description will be truncated (156 chars / 155 max)

  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (156 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

No title set

diabetes.org

Preview quality · LinkedIn D · 50/100

Description will be truncated (156 chars / 150 max)

  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (156 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

diabetes.org

No title set

No description

Preview quality · Slack C · 70/100
  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

F · 36/100
FieldTwitter/XFacebookLinkedInSlack
og:title⚠⚠⚠
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

26/100

Site name appears as

Page title' (link sends email)'
og:site_name—
twitter:site—
Organization.nameAmerican Diabetes Association

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

4/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:title missing
  • og:image missing
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Custom type "NGO" — unable to validate specific properties
Info::
2 JSON-LD blocks found

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
2 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://diabetes.org",
      "description": "The American Diabetes Association is a nonprofit that seeks to prevent and cure diabetes, and improve the lives of all people affected by diabetes.",
      "sameAs": [
        "https://www.facebook.com/AmericanDiabetesAssociation",
        "https://twitter.com/AmDiabetesAssn",
        "https://www.instagram.com/amdiabetesassn",
        "https://www.youtube.com/user/americandiabetesassn"
      ],
      "url": "https://diabetes.org",
      "name": "American Diabetes Association",
      "telephone": "1-800-DIABETES",
      "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "1-800-DIABETES",
        "contactType": "customer service",
        "areaServed": {
          "@type": "AdministrativeArea",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": [
              "2451 Crystal Drive",
              "Suite 900"
            ],
            "addressLocality": "Arlington",
            "addressRegion": "VA",
            "postalCode": "22202",
            "addressCountry": "USA"
          }
        }
      },
      "logo": {
        "@type": "ImageObject",
        "url": "https://diabetes.org/sites/default/files/ADA85_logo_full_RGB_0.svg"
      }
    },
    {
      "@type": "WebPage",
      "breadcrumb": {
        "@type": "BreadcrumbList",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://diabetes.org/home"
          }
        ]
      }
    }
  ]
}
Block 2 : NGO
14 properties Valid
{
  "@context": "https://schema.org",
  "@type": "NGO",
  "@id": "https://diabetes.org/#organization",
  "name": "American Diabetes Association",
  "alternateName": "ADA",
  "url": "https://diabetes.org/",
  "logo": {
    "@type": "ImageObject",
    "url": "https://diabetes.org/sites/default/files/ADA85_logo_full_RGB_0.svg"
  },
  "description": "The American Diabetes Association is a nonprofit NGO dedicated to providing trusted diabetes education, advocacy, and research funding. ADA offers resources and guidance for people affected by diabetes and the healthcare professionals who care for them, empowering them with the knowledge and tools to manage and prevent diabetes effectively.",
  "foundingDate": "1940",
  "nonprofitStatus": "Nonprofit501c3",
  "knowsAbout": [
    "Diabetes",
    "Type 1 diabetes",
    "Type 2 diabetes",
    "Gestational diabetes",
    "Prediabetes",
    "Blood glucose management",
    "Insulin",
    "Diabetes prevention",
    "Obesity and diabetes",
    "Diabetes education",
    "Diabetes research",
    "Patient resources for diabetes management"
  ],
  "sameAs": [
    "https://en.wikipedia.org/wiki/American_Diabetes_Association",
    "https://www.facebook.com/AmericanDiabetesAssociation",
    "https://twitter.com/AmDiabetesAssn",
    "https://www.instagram.com/amdiabetesassn",
    "https://www.youtube.com/user/americandiabetesassn"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer service",
    "telephone": "+1-800-342-2383",
    "areaServed": "US",
    "availableLanguage": "English"
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "2451 Crystal Drive, Suite 900",
    "addressLocality": "Arlington",
    "addressRegion": "VA",
    "postalCode": "22202",
    "addressCountry": "US"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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