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https://digiday.com

Performance

· 15 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
70
GRADE
C
FIX
3
REVIEW
4
PASS
6
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
85
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
89
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

706 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.46 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

132 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.101

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.50 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

4.21 s

Page Load Progression

375 ms
750 ms
1.1 s
1.5 s
1.9 s
2.2 s
2.6 s
3.0 s
Checks
15
6 PASS 4 REVIEW 3 FIX
F
Page Weight Budget
Action
3.7 MB transferred, 185 requests
FIX
3.7 MB transferred, 185 requests
Warning::
Page weighs 8.7 MB (3.7 MB transferred)
Warning::
JavaScript is 1.7 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 1.7 MB
Warning::
Images are 1.3 MB — compress or use modern formats
Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.
Got: 1.3 MB
Info::
Fonts are 386 KB — consider subsetting or using system fonts
Subset fonts to include only used characters, or switch to system font stacks.
Got: 386 KB
Warning::
185 HTTP requests — consider bundling or reducing
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
Info::
Estimated 0.78 g CO2 per page load
3.7 MB / 2.4 MB budget
3.7 MB transferred
185 requests
0.78 g CO2 per page load
JavaScript 1.7 MiB 46%
Images 1.3 MiB 36%
Fonts 385.6 KiB 10%
CSS 100.2 KiB 3%
Other 78.1 KiB 2%
Other 50.2 KiB 1%
HTML 35.9 KiB 1%
Other 32.2 KiB 1%
Other 830 B 0%
Other 643 B 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Over budget

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.

Why this matters

Image bandwidth is high — modern formats (WebP/AVIF) and resizing typically cut it 50%+.

Source: web.dev

Subset fonts to include only used characters, or switch to system font stacks.

Why this matters

Font payload is large — subset to used glyphs only, or fall back to system fonts (zero load time).

Source: web.dev font loading

Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.

Why this matters

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Source: web.dev

F
JS Bundles
Action
54 scripts, 644 KB unused
FIX
54 scripts, 644 KB unused
Warning::
https://cdn.pendo.io/agent/static/671bac03-2094-4b...: 121 KB unused (67%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://securepubads.g.doubleclick.net/pagead/mana...: 97 KB unused (52%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://cdn.tinypass.com/api/tinypass.min.js: 80 KB unused (60%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=G-SVGC...: 64 KB unused (37%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-K62...: 62 KB unused (40%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 644 KB
644 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://cdn.pendo.io/agent/static/671bac03-2094-4b46-50fd-2285ccdbfaeb/pendo.js182 KB121 KB (67%)✓3rd
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js188 KB97 KB (52%)✓3rd
https://cdn.tinypass.com/api/tinypass.min.js133 KB80 KB (60%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-SVGCV3Q0XS&cx=c&gtm=4e64k0173 KB64 KB (37%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-K62HL6S155 KB62 KB (40%)✓3rd
https://forms.digiday.com/w37htfhcq2/vendor/5a9c5a6f-b8c1-47bb-829a-55322a8adccd/main.js?cb=71D35DDEEE189B3429B42DAEECEAEED0119 KB56 KB (47%)✓3rd
https://www.googletagmanager.com/gtag/js?id=AW-935207614&cx=c&gtm=4e64k0137 KB54 KB (39%)✓3rd
https://forms.digiday.com/w37htfhcq2/vendor/5a9c5a6f-b8c1-47bb-829a-55322a8adccd/lightbox_builder.js?cb=8A51A10054E0FD8D0C6E7C1DB5BC35C568 KB44 KB (64%)✓3rd
https://digiday.com/_static/??-eJzTLy/QzcxLzilNSS3WzwKiwtLUokoopZebmaeXVayjj0+Rbm5melFiSSqy4uT8vJLUvBL9gpzS9My8Yv3EFN2cxMrUIrBuOEc3Ja2ANB1A1fa5tobm5iZmRmYWFmZZAN+CRb4=37 KB23 KB (64%)✓1st
https://cdn.cxense.com/cx.js38 KB22 KB (58%)✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
185 resources · 3.7 MB · 644 KB savings available
FIX
185 resources · 3.7 MB · 644 KB savings available
Warning::
Page weight 2.7 MB over 1MB target
Got: 3.7 MB Expected: ≤ 1 MB
Info::
~644 KB of savings available
Warning::
125 third-party resources (52% of weight)
Info::
1 resources over 200KB
185 resources · 3.7 MiB · 125 third-party 2.7 MiB over 1MB target
JavaScript 46% · 1.7 MiB
Image 36% · 1.3 MiB
Font 10% · 385.6 KiB
Other 4% · 152.5 KiB
CSS 3% · 100.2 KiB
Document 1% · 39.8 KiB

~644.2 KiB of savings available

Remove unused JavaScript: 644.2 KiB
B
Third-Party Impact
52% third-party, 0 ms blocking
REVIEW
52% third-party, 0 ms blocking
Warning::
Third-party code accounts for 52% of page weight (1.9 MiB of 3.7 MiB)
Info::
Third-party blocking time is low (0 ms)
48%
52%
First-party Third-party
C
Image Optimization
Action
68 images, 0 KB saveable
REVIEW
68 images, 0 KB saveable
Warning::
https://digiday.com/wp-content/themes/digiday/clie... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://digiday.com/wp-content/themes/digiday/clie... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://digiday.com/wp-content/themes/digiday/clie... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
68 images 1.3 MB
0 oversized -0 KB
32 legacy format
3 missing dimensions CLS risk

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

C
JS Execution Cost
Action
1757ms total JS execution
REVIEW
1757ms total JS execution
Warning::
https://securepubads.g.doubleclick.net/pagead/mana...: 508ms CPU time
Warning::
Unattributable: 305ms CPU time
Info::
https://digiday.com/: 200ms CPU time
Info::
https://cmp.secureprivacy.ai/secure-privacy-v2.js: 139ms CPU time
Info::
https://www.googletagmanager.com/gtag/js?id=G-SVGC...: 130ms CPU time
Warning::
Third-party scripts: 1455ms (83% of total)

Main Thread Breakdown

Script Evaluation 68% Other 13% Style & Layout 7% Script Parsing & Compilation 5%
ScriptTotalScriptingParse/CompileParty
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js508ms462ms11ms3rd
Unattributable305ms55ms0ms3rd
https://digiday.com/200ms5ms4ms1st
https://cmp.secureprivacy.ai/secure-privacy-v2.js139ms95ms2ms3rd
https://www.googletagmanager.com/gtag/js?id=G-SVGCV3Q0XS&cx=c&gtm=4e64k0130ms111ms12ms3rd
https://digiday.com/_static/??-eJylzEEOAiEMQNEL2anOQnRhPAtCQ4rQTkoN8faaqCdw+1/ycW6QVJzEcWuPwjIwc+Ecn9ApcwQhn2p3+CgOj84J68AfRHuHRktnWerY4T/HCUaNE9xM5yCDrsKuxlK++2u/HEI4rud1H071BRhiRuY=101ms81ms2ms1st
https://cdn.tinypass.com/api/tinypass.min.js93ms79ms11ms3rd
https://forms.digiday.com/w37htfhcq2/vendor/5a9c5a6f-b8c1-47bb-829a-55322a8adccd/custom_box.js?cb=97772B66179A18FD373211B541C6106985ms79ms1ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-K62HL6S71ms59ms10ms3rd
https://forms.digiday.com/a4flkt7l2b/z9gd/5a9c5a6f-b8c1-47bb-829a-55322a8adccd/digiday.com/jsonp/z?cb=1776888815463&callback=__dgozuy3mgwxyf66ms65ms0ms3rd

Showing top 10 of 11 scripts

C
Green Hosting
Action
Whether the site is served from green-energy infrastructure
REVIEW

Green Hosting

No green hosting detected

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
11 fonts (386 KB)
PASS
11 fonts (386 KB)
Info::
11 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

11

386 KB total

Render-blocking

0

of 11

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 1.0 s 2.0 s 3.0 s FCP 706 ms LCP 1.5 sdata:application/x-font-woff;charset=utf-8;base64,d09GRgABAAAAAHvwAAsAAAAA3EgAAQAAAAAAAAAAAAAAAAAAA…x-font-woff;charset=utf... data:application/x-font-woff;charset=utf-8;base64,d09GRgABAAAAAHvwAAsAAAAA3EgAAQAAAAAAAAAAAAAAAAAAA… — 31.0 KiB — 126 ms — font-display: swaphttps://digiday.com/wp-content/themes/digiday/new-static/fonts/b4e3c51c317dc47eb1c2a19330e2ccc6.woff2b4e3c51c317dc47eb1c2a19... https://digiday.com/wp-content/themes/digiday/new-static/fonts/b4e3c51c317dc47eb1c2a19330e2ccc6.woff2 — 26.3 KiB — 8 ms — font-display: swaphttps://digiday.com/wp-content/themes/digiday/new-static/fonts/3113599c81842ebf9458615bcca7d689.woff23113599c81842ebf9458615... https://digiday.com/wp-content/themes/digiday/new-static/fonts/3113599c81842ebf9458615bcca7d689.woff2 — 33.6 KiB — 9 ms — font-display: swaphttps://digiday.com/wp-content/themes/digiday/new-static/fonts/831919c14a1e520ed266076af9f8f7b1.woff2831919c14a1e520ed266076... https://digiday.com/wp-content/themes/digiday/new-static/fonts/831919c14a1e520ed266076af9f8f7b1.woff2 — 34.8 KiB — 21 ms — font-display: swaphttps://digiday.com/wp-content/themes/digiday/new-static/fonts/4b9d2b0ed4ca85391ab4a51df739ca99.woff24b9d2b0ed4ca85391ab4a51... https://digiday.com/wp-content/themes/digiday/new-static/fonts/4b9d2b0ed4ca85391ab4a51df739ca99.woff2 — 66.2 KiB — 38 ms — font-display: swaphttps://digiday.com/wp-content/themes/digiday/new-static/fonts/fcff7d7cb5ca23c06333819a33c92f3e.woff2fcff7d7cb5ca23c06333819... https://digiday.com/wp-content/themes/digiday/new-static/fonts/fcff7d7cb5ca23c06333819a33c92f3e.woff2 — 25.9 KiB — 29 ms — font-display: swaphttps://digiday.com/wp-content/themes/digiday/new-static/fonts/1e91381cb4c002cdd7262be05a4b7510.woff21e91381cb4c002cdd7262be... https://digiday.com/wp-content/themes/digiday/new-static/fonts/1e91381cb4c002cdd7262be05a4b7510.woff2 — 62.0 KiB — 30 ms — font-display: swaphttps://digiday.com/wp-content/themes/digiday/new-static/fonts/54b9eb90d4b941f9371e1be637ce2c57.woff254b9eb90d4b941f9371e1be... https://digiday.com/wp-content/themes/digiday/new-static/fonts/54b9eb90d4b941f9371e1be637ce2c57.woff2 — 33.2 KiB — 3 ms — font-display: swaphttps://s3.lightboxcdn.com/vendors/5a9c5a6f-b8c1-47bb-829a-55322a8adccd/uploads/e33e9b1a-04b4-46be-9ba2-0cc8cc256e50/ProximaNovaRegular.ttfProximaNovaRegular.ttf https://s3.lightboxcdn.com/vendors/5a9c5a6f-b8c1-47bb-829a-55322a8adccd/uploads/e33e9b1a-04b4-46be-9ba2-0cc8cc256e50/ProximaNovaRegular.ttf — 49.5 KiB — 79 ms — font-display: swaphttps://fonts.gstatic.com/s/lato/v22/S6uyw4BMUTPHjx4wXg.woff2S6uyw4BMUTPHjx4wXg.woff2 https://fonts.gstatic.com/s/lato/v22/S6uyw4BMUTPHjx4wXg.woff2 — 23.1 KiB — 37 ms — font-display: swaphttps://fonts.gstatic.com/s/lato/v22/S6uyw4BMUTPHjx4wXg.woff2S6uyw4BMUTPHjx4wXg.woff2 https://fonts.gstatic.com/s/lato/v22/S6uyw4BMUTPHjx4wXg.woff2 — 0 B — 0 ms — font-display: swap
x-font-woff;charset=utf... woff swap
Size 31 KB
Load time 126 ms
Start 923 ms
Risk FOUT — text flashes from fallback to web font
  • Convert to woff2 for ~30% smaller file size
b4e3c51c317dc47eb1c2a19... woff2 swap
Size 26 KB
Load time 8 ms
Start 999 ms
Risk FOUT — text flashes from fallback to web font
3113599c81842ebf9458615... woff2 swap
Size 34 KB
Load time 9 ms
Start 999 ms
Risk FOUT — text flashes from fallback to web font
831919c14a1e520ed266076... woff2 swap
Size 35 KB
Load time 21 ms
Start 1000 ms
Risk FOUT — text flashes from fallback to web font
4b9d2b0ed4ca85391ab4a51... woff2 swap
Size 66 KB
Load time 38 ms
Start 1000 ms
Risk FOUT — text flashes from fallback to web font
fcff7d7cb5ca23c06333819... woff2 swap
Size 26 KB
Load time 29 ms
Start 1.0 s
Risk FOUT — text flashes from fallback to web font
1e91381cb4c002cdd7262be... woff2 swap
Size 62 KB
Load time 30 ms
Start 1.0 s
Risk FOUT — text flashes from fallback to web font
54b9eb90d4b941f9371e1be... woff2 swap
Size 33 KB
Load time 3 ms
Start 1.1 s
Risk FOUT — text flashes from fallback to web font
ProximaNovaRegular.ttf ttf swap
Size 50 KB
Load time 79 ms
Start 2.6 s
Risk FOUT — text flashes from fallback to web font
  • Convert to woff2 for ~30% smaller file size
S6uyw4BMUTPHjx4wXg.woff2 woff2 swap
Size 23 KB
Load time 37 ms
Start 2.9 s
Risk FOUT — text flashes from fallback to web font
S6uyw4BMUTPHjx4wXg.woff2 woff2 swap
Size 0 KB
Load time 0 ms
Start 3.0 s
Risk FOUT — text flashes from fallback to web font
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)

Fixing the unchecked items could save ~24 KB and ~48 ms

A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
No optimization needed
PASS
No optimization needed
Info::
No resource hint issues
A
HTTP Caching
max-age=300 (5 minutes)
PASS
max-age=300 (5 minutes)
Info::
Cache-Control header is set
Got: max-age=300, must-revalidate
Info::
Effective TTL: 5 minutes (max-age=300)
Info::
No ETag or Last-Modified header
Conditional requests (304 Not Modified) are not possible without validators.
Cache-Control

max-age=300, must-revalidate

DirectiveValueMeaning
max-age300Cache for 5 minutes
must-revalidate—Must recheck with server after expiry
Effective TTL: 300 seconds
Network Waterfall
185 requests over 3654ms
INFO
0 ms 1.0 s 2.0 s 3.0 s FCP 706 ms LCP 1.5 shttps://digiday.com// https://digiday.com/ — 200 — 22.3 KiB — 840 ms — h2https://digiday.com/_static/??-eJzTLy/QTc7PK0nNK9EvyClNz8wr1k9M0c1JrEwtKtZPLkbi6aakFegBRXT0idcDUm+fa2tobmZmaGZgbmAMADNrKAI=/_static/??-eJzTLy/QTc7PK0nNK9EvyCl... https://digiday.com/_static/??-eJzTLy/QTc7PK0nNK9EvyClNz8wr1k9M0c1JrEwtKtZPLkbi6aakFegBRXT0idcDUm+fa2tobmZmaGZgbmAMADNrKAI= — 200 — 469 B — 4 ms — h2https://digiday.com/_static/??-eJy1kUsOAjEIQC9kh2j8bYxnIS0qkdLJ0Np4ext/UePCGN0Cj8cHau980kyaIe8okkHgLQc8glJ1ljGzB28Gm1ZlThIGGrrI2rXgCD7GzQ9E+hbspWxZ76SLFBidUq5p2LtLFlg9xBSKNEXPqAnQjLKdm/d4rCjirh1+Y6FDw+xRk6p05y27QBsskv8p8jikYiRPjoZJCXSpCmg7blb7foyHB90yLzdcx9V4sZjOJ/PlcnYCW6nSbA==/_static/??-eJy1kUsOAjEIQC9kh2j8bYx... https://digiday.com/_static/??-eJy1kUsOAjEIQC9kh2j8bYxnIS0qkdLJ0Np4ext/UePCGN0Cj8cHau980kyaIe8okkHgLQc8glJ1ljGzB28Gm1ZlThIGGrrI2rXgCD7GzQ9E+hbspWxZ76SLFBidUq5p2LtLFlg9xBSKNEXPqAnQjLKdm/d4rCjirh1+Y6FDw+xRk6p05y27QBsskv8p8jikYiRPjoZJCXSpCmg7blb7foyHB90yLzdcx9V4sZjOJ/PlcnYCW6nSbA== — 200 — 94.5 KiB — 13 ms — h2https://digiday.com/_static/??-eJzTLy/QzcxLzilNSS3WzwKiwtLUokoopZebmaeXVayjj0+Rbm5melFiSSqy4uT8vJLUvBL9gpzS9My8Yv3EFN2cxMrUIrBuOEc3Ja2ANB1A1fa5tobm5iZmRmYWFmZZAN+CRb4=/_static/??-eJzTLy/QzcxLzilNSS3WzwK... https://digiday.com/_static/??-eJzTLy/QzcxLzilNSS3WzwKiwtLUokoopZebmaeXVayjj0+Rbm5melFiSSqy4uT8vJLUvBL9gpzS9My8Yv3EFN2cxMrUIrBuOEc3Ja2ANB1A1fa5tobm5iZmRmYWFmZZAN+CRb4= — 200 — 37.1 KiB — 13 ms — h2https://digiday.com/wp-content/plugins/digiday-media-network-plugin/inc/modules/piano/assets/js/piano-integration.min.js?m=1776292078g/wp-content/plugins/digiday-media-n... 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h3https://googleads.g.doubleclick.net/pagead/viewthroughconversion/935207614/?random=1776888815669&cv=11&fst=1776888815669&bg=ffffff&guid=ON&async=1&en=gtag.config&gtm=45be64k0v9127091805z878472338za20gzb78472338zd78472338xec&gcd=13t3t3t2t5l1&dma_cps=a&dma=1&tag_exp=0~115938465~115938468~117266400&u_w=800&u_h=600&url=https%3A%2F%2Fdigiday.com%2F&rcb=18&frm=0&tiba=Digiday%20%E2%80%94%20The%20home%20of%20modern%20media%20and%20marketing&gdid=dNmNhOT&hn=www.googleadservices.com&npa=0&pscdl=noapi&auid=1670238328.1776888815&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uamb=0&uam=&uap=macOS&uapv=10.15.7&uaw=0&_tu=CA&data=event%3Dgtag.config&rfmt=3&fmt=4googleads.g.doubleclick.net/pagead/... https://googleads.g.doubleclick.net/pagead/viewthroughconversion/935207614/?random=1776888815669&cv=11&fst=1776888815669&bg=ffffff&guid=ON&async=1&en=gtag.config&gtm=45be64k0v9127091805z878472338za20gzb78472338zd78472338xec&gcd=13t3t3t2t5l1&dma_cps=a&dma=1&tag_exp=0~115938465~115938468~117266400&u_w=800&u_h=600&url=https%3A%2F%2Fdigiday.com%2F&rcb=18&frm=0&tiba=Digiday%20%E2%80%94%20The%20home%20of%20modern%20media%20and%20marketing&gdid=dNmNhOT&hn=www.googleadservices.com&npa=0&pscdl=noapi&auid=1670238328.1776888815&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uamb=0&uam=&uap=macOS&uapv=10.15.7&uaw=0&_tu=CA&data=event%3Dgtag.config&rfmt=3&fmt=4 — 200 — 2.1 KiB — 93 ms — h3https://www.google.com/rmkt/collect/935207614/?random=1776888815669&cv=11&fst=1776888815669&fmt=8&bg=ffffff&guid=ON&async=1&en=gtag.config&gtm=45be64k0v9127091805z878472338za20gzb78472338zd78472338xec&gcd=13t3t3t2t5l1&dma_cps=a&dma=1&tag_exp=0~115938465~115938468~117266400&u_w=800&u_h=600&url=https%3A%2F%2Fdigiday.com%2F&rcb=18&frm=0&tiba=Digiday%20%E2%80%94%20The%20home%20of%20modern%20media%20and%20marketing&gdid=dNmNhOT&hn=www.googleadservices.com&npa=0&pscdl=noapi&auid=1670238328.1776888815&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uamb=0&uam=&uap=macOS&uapv=10.15.7&uaw=0&_tu=CA&data=event%3Dgtag.config&gcp=5www.google.com/rmkt/collect/9352076... https://www.google.com/rmkt/collect/935207614/?random=1776888815669&cv=11&fst=1776888815669&fmt=8&bg=ffffff&guid=ON&async=1&en=gtag.config&gtm=45be64k0v9127091805z878472338za20gzb78472338zd78472338xec&gcd=13t3t3t2t5l1&dma_cps=a&dma=1&tag_exp=0~115938465~115938468~117266400&u_w=800&u_h=600&url=https%3A%2F%2Fdigiday.com%2F&rcb=18&frm=0&tiba=Digiday%20%E2%80%94%20The%20home%20of%20modern%20media%20and%20marketing&gdid=dNmNhOT&hn=www.googleadservices.com&npa=0&pscdl=noapi&auid=1670238328.1776888815&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uamb=0&uam=&uap=macOS&uapv=10.15.7&uaw=0&_tu=CA&data=event%3Dgtag.config&gcp=5 — 200 — 20 B — 81 ms — h3https://googleads.g.doubleclick.net/pagead/viewthroughconversion/935207614/?random=1776888815670&cv=11&fst=1776888815670&bg=ffffff&guid=ON&async=1&gtm=45be64k0v9127091805z878472338za20gzb78472338zd78472338xea&gcd=13t3t3t2t5l1&dma_cps=a&dma=1&tag_exp=0~115938465~115938468~117266400&u_w=800&u_h=600&url=https%3A%2F%2Fdigiday.com%2F&rcb=18&frm=0&tiba=Digiday%20%E2%80%94%20The%20home%20of%20modern%20media%20and%20marketing&gdid=dNmNhOT&hn=www.googleadservices.com&npa=0&pscdl=noapi&auid=1670238328.1776888815&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uamb=0&uam=&uap=macOS&uapv=10.15.7&uaw=0&_tu=CA&rfmt=3&fmt=4googleads.g.doubleclick.net/pagead/... https://googleads.g.doubleclick.net/pagead/viewthroughconversion/935207614/?random=1776888815670&cv=11&fst=1776888815670&bg=ffffff&guid=ON&async=1&gtm=45be64k0v9127091805z878472338za20gzb78472338zd78472338xea&gcd=13t3t3t2t5l1&dma_cps=a&dma=1&tag_exp=0~115938465~115938468~117266400&u_w=800&u_h=600&url=https%3A%2F%2Fdigiday.com%2F&rcb=18&frm=0&tiba=Digiday%20%E2%80%94%20The%20home%20of%20modern%20media%20and%20marketing&gdid=dNmNhOT&hn=www.googleadservices.com&npa=0&pscdl=noapi&auid=1670238328.1776888815&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uamb=0&uam=&uap=macOS&uapv=10.15.7&uaw=0&_tu=CA&rfmt=3&fmt=4 — 200 — 2.1 KiB — 87 ms — h3https://www.google.com/rmkt/collect/935207614/?random=1776888815670&cv=11&fst=1776888815670&fmt=8&bg=ffffff&guid=ON&async=1&gtm=45be64k0v9127091805z878472338za20gzb78472338zd78472338xea&gcd=13t3t3t2t5l1&dma_cps=a&dma=1&tag_exp=0~115938465~115938468~117266400&u_w=800&u_h=600&url=https%3A%2F%2Fdigiday.com%2F&rcb=18&frm=0&tiba=Digiday%20%E2%80%94%20The%20home%20of%20modern%20media%20and%20marketing&gdid=dNmNhOT&hn=www.googleadservices.com&npa=0&pscdl=noapi&auid=1670238328.1776888815&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uamb=0&uam=&uap=macOS&uapv=10.15.7&uaw=0&_tu=CA&gcp=5www.google.com/rmkt/collect/9352076... https://www.google.com/rmkt/collect/935207614/?random=1776888815670&cv=11&fst=1776888815670&fmt=8&bg=ffffff&guid=ON&async=1&gtm=45be64k0v9127091805z878472338za20gzb78472338zd78472338xea&gcd=13t3t3t2t5l1&dma_cps=a&dma=1&tag_exp=0~115938465~115938468~117266400&u_w=800&u_h=600&url=https%3A%2F%2Fdigiday.com%2F&rcb=18&frm=0&tiba=Digiday%20%E2%80%94%20The%20home%20of%20modern%20media%20and%20marketing&gdid=dNmNhOT&hn=www.googleadservices.com&npa=0&pscdl=noapi&auid=1670238328.1776888815&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uamb=0&uam=&uap=macOS&uapv=10.15.7&uaw=0&_tu=CA&gcp=5 — 200 — 20 B — 79 ms — h3https://www.google.com/ccm/collect?rcb=18&frm=0&en=page_view&dl=https%3A%2F%2Fdigiday.com%2F&scrsrc=www.googletagmanager.com&rnd=1557630619.1776888815&dt=Digiday%20%E2%80%94%20The%20home%20of%20modern%20media%20and%20marketing&auid=1670238328.1776888815&navt=n&npa=0&gdid=dNmNhOT&_tu=CA&gtm=45be64k0v9127091805z878472338za20gzb78472338zd78472338xec&gcs=G111&gcd=13t3t3t2t5l1&dma_cps=a&dma=1&tag_exp=0~115938465~115938468~117266400&apve=1&apvf=f&apvc=0&tids=AW-935207614&tid=AW-935207614&tft=1776888816412&tfd=2202www.google.com/ccm/collect?rcb=18&f... https://www.google.com/ccm/collect?rcb=18&frm=0&en=page_view&dl=https%3A%2F%2Fdigiday.com%2F&scrsrc=www.googletagmanager.com&rnd=1557630619.1776888815&dt=Digiday%20%E2%80%94%20The%20home%20of%20modern%20media%20and%20marketing&auid=1670238328.1776888815&navt=n&npa=0&gdid=dNmNhOT&_tu=CA&gtm=45be64k0v9127091805z878472338za20gzb78472338zd78472338xec&gcs=G111&gcd=13t3t3t2t5l1&dma_cps=a&dma=1&tag_exp=0~115938465~115938468~117266400&apve=1&apvf=f&apvc=0&tids=AW-935207614&tid=AW-935207614&tft=1776888816412&tfd=2202 — 200 — 21 B — 78 ms — h3https://www.google.com/ccm/collect?rcb=18&frm=0&ae=g&dl=https%3A%2F%2Fdigiday.com%2F&scrsrc=www.googletagmanager.com&rnd=1557630619.1776888815&dt=Digiday%20%E2%80%94%20The%20home%20of%20modern%20media%20and%20marketing&auid=1670238328.1776888815&navt=n&npa=0&gdid=dNmNhOT&_tu=CA&gtm=45be64k0v9127091805z878472338za20gzb78472338zd78472338xea&gcs=G111&gcd=13t3t3t2t5l1&dma_cps=a&dma=1&tag_exp=0~115938465~115938468~117266400&apve=1&apvf=f&apvc=0&tids=AW-935207614&tid=AW-935207614&tft=1776888816412&tfd=2203www.google.com/ccm/collect?rcb=18&f... https://www.google.com/ccm/collect?rcb=18&frm=0&ae=g&dl=https%3A%2F%2Fdigiday.com%2F&scrsrc=www.googletagmanager.com&rnd=1557630619.1776888815&dt=Digiday%20%E2%80%94%20The%20home%20of%20modern%20media%20and%20marketing&auid=1670238328.1776888815&navt=n&npa=0&gdid=dNmNhOT&_tu=CA&gtm=45be64k0v9127091805z878472338za20gzb78472338zd78472338xea&gcs=G111&gcd=13t3t3t2t5l1&dma_cps=a&dma=1&tag_exp=0~115938465~115938468~117266400&apve=1&apvf=f&apvc=0&tids=AW-935207614&tid=AW-935207614&tft=1776888816412&tfd=2203 — 200 — 21 B — 77 ms — h3https://pagead2.googlesyndication.com/pagead/js/r20260421/r20110914/abg_lite_fy2021.jspagead2.googlesyndication.com/pagea... https://pagead2.googlesyndication.com/pagead/js/r20260421/r20110914/abg_lite_fy2021.js — 200 — 8.4 KiB — 112 ms — h3https://s0.2mdn.net/879366/dfa7banner_html_inpage_rendering_lib_200_268.jss0.2mdn.net/879366/dfa7banner_html_... https://s0.2mdn.net/879366/dfa7banner_html_inpage_rendering_lib_200_268.js — 200 — 38.2 KiB — 101 ms — h2https://tpc.googlesyndication.com/safeframe/1-0-45/js/ext.jstpc.googlesyndication.com/safeframe... https://tpc.googlesyndication.com/safeframe/1-0-45/js/ext.js — 200 — 6.6 KiB — 79 ms — h2https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.jspagead2.googlesyndication.com/pagea... https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js — 200 — 73.1 KiB — 100 ms — h3https://region1.analytics.google.com/g/collect?v=2&tid=G-SVGCV3Q0XS&gtm=45je64k0v878538533z878472338za20gzb78472338zd78472338&_p=1776888815097&_gaz=1&gcs=G111&gcd=13t3tPt2t5l1&npa=0&dma_cps=a&dma=1&gdid=dNmNhOT&_eu=AAAAAGA&are=1&cid=202076370.1776888816&frm=0&pscdl=noapi&rcb=16&sr=800x600&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=&uamb=0&uap=macOS&uapv=10.15.7&uaw=0&ul=en-us&gaf=2&_s=1&tag_exp=0~115616986~115938465~115938468~117266400~117384405~117512543~118128922&sid=1776888815&sct=1&seg=0&dl=https%3A%2F%2Fdigiday.com%2F&dt=Digiday%20%E2%80%94%20The%20home%20of%20modern%20media%20and%20marketing&_tu=CA&en=page_view&_fv=1&_nsi=1&_ss=1&up.subscription_status=subscriptionStatus%3A%20true&tfd=2225region1.analytics.google.com/g/coll... https://region1.analytics.google.com/g/collect?v=2&tid=G-SVGCV3Q0XS&gtm=45je64k0v878538533z878472338za20gzb78472338zd78472338&_p=1776888815097&_gaz=1&gcs=G111&gcd=13t3tPt2t5l1&npa=0&dma_cps=a&dma=1&gdid=dNmNhOT&_eu=AAAAAGA&are=1&cid=202076370.1776888816&frm=0&pscdl=noapi&rcb=16&sr=800x600&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=&uamb=0&uap=macOS&uapv=10.15.7&uaw=0&ul=en-us&gaf=2&_s=1&tag_exp=0~115616986~115938465~115938468~117266400~117384405~117512543~118128922&sid=1776888815&sct=1&seg=0&dl=https%3A%2F%2Fdigiday.com%2F&dt=Digiday%20%E2%80%94%20The%20home%20of%20modern%20media%20and%20marketing&_tu=CA&en=page_view&_fv=1&_nsi=1&_ss=1&up.subscription_status=subscriptionStatus%3A%20true&tfd=2225 — 204 — 546 B — 210 ms — h2https://stats.g.doubleclick.net/g/collect?v=2&tid=G-SVGCV3Q0XS&cid=202076370.1776888816&gtm=45je64k0v878538533z878472338za20gzb78472338zd78472338&rcb=16&aip=1&dma=1&dma_cps=a&gcs=G111&gcd=13t3tPt2t5l1&npa=0&frm=0&tag_exp=0~115616986~115938465~115938468~117266400~117384405~117512543~118128922stats.g.doubleclick.net/g/collect?v... https://stats.g.doubleclick.net/g/collect?v=2&tid=G-SVGCV3Q0XS&cid=202076370.1776888816&gtm=45je64k0v878538533z878472338za20gzb78472338zd78472338&rcb=16&aip=1&dma=1&dma_cps=a&gcs=G111&gcd=13t3tPt2t5l1&npa=0&frm=0&tag_exp=0~115616986~115938465~115938468~117266400~117384405~117512543~118128922 — 204 — 555 B — 86 ms — h2https://www.google.es/ads/ga-audiences?v=1&t=sr&slf_rd=1&_r=4&tid=G-SVGCV3Q0XS&cid=202076370.1776888816&gtm=45je64k0v878538533z878472338za20gzb78472338zd78472338&rcb=16&aip=1&dma=1&dma_cps=a&gcs=G111&gcd=13t3tPt2t5l1&npa=0&frm=0&tag_exp=0~115616986~115938465~115938468~117266400~117384405~117512543~118128922&z=1386792352www.google.es/ads/ga-audiences?v=1&... https://www.google.es/ads/ga-audiences?v=1&t=sr&slf_rd=1&_r=4&tid=G-SVGCV3Q0XS&cid=202076370.1776888816&gtm=45je64k0v878538533z878472338za20gzb78472338zd78472338&rcb=16&aip=1&dma=1&dma_cps=a&gcs=G111&gcd=13t3tPt2t5l1&npa=0&frm=0&tag_exp=0~115616986~115938465~115938468~117266400~117384405~117512543~118128922&z=1386792352 — 200 — 408 B — 94 ms — h2https://forms.digiday.com/w37htfhcq2/vendor/5a9c5a6f-b8c1-47bb-829a-55322a8adccd/custom_box.js?cb=97772B66179A18FD373211B541C61069forms.digiday.com/w37htfhcq2/vendor... https://forms.digiday.com/w37htfhcq2/vendor/5a9c5a6f-b8c1-47bb-829a-55322a8adccd/custom_box.js?cb=97772B66179A18FD373211B541C61069 — 200 — 10.8 KiB — 34 ms — h2https://scripts.clarity.ms/0.8.59/clarity.jsscripts.clarity.ms/0.8.59/clarity.j... https://scripts.clarity.ms/0.8.59/clarity.js — 200 — 26.1 KiB — 145 ms — h2https://fonts.googleapis.com/css?family=Lora:400,700&display=fallbackfonts.googleapis.com/css?family=Lor... https://fonts.googleapis.com/css?family=Lora:400,700&display=fallback — 200 — 1.9 KiB — 100 ms — h2https://forms.digiday.com/s3awjbnctc/custom_fonts/98af8ff4-1c6b-4854-b922-ec95265ea121.css?cb=639123918815470720forms.digiday.com/s3awjbnctc/custom... https://forms.digiday.com/s3awjbnctc/custom_fonts/98af8ff4-1c6b-4854-b922-ec95265ea121.css?cb=639123918815470720 — 200 — 510 B — 29 ms — 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899 B — 11 ms — http/1.1https://cdn.cxense.com/cx.jscdn.cxense.com/cx.js https://cdn.cxense.com/cx.js — 200 — 38.1 KiB — 10 ms — http/1.1https://p1cluster.cxense.com/p1.jsp1cluster.cxense.com/p1.js https://p1cluster.cxense.com/p1.js — 200 — 537 B — 89 ms — h2https://comcluster.cxense.com/Repo/rep.gif?ver=3.3.0&typ=pgv&rnd=moahq0t0hv1id3o2&sid=1139713318437283195&loc=https%3A%2F%2Fdigiday.com%2F&new=1&arf=0&ltm=1776888817275&ref=&tzo=0&wsz=1350x940&res=800x600&dpr=1&col=24&bln=en-US&chs=UTF-8&cks=moahq273tiw8jrxm&ckp=moahq0t0iojrrtpc&glb=&amo=1776371484&cp_userState=anon&cst=2etjyt0h1608e1l633lguu3uxtcomcluster.cxense.com/Repo/rep.gif?... https://comcluster.cxense.com/Repo/rep.gif?ver=3.3.0&typ=pgv&rnd=moahq0t0hv1id3o2&sid=1139713318437283195&loc=https%3A%2F%2Fdigiday.com%2F&new=1&arf=0&ltm=1776888817275&ref=&tzo=0&wsz=1350x940&res=800x600&dpr=1&col=24&bln=en-US&chs=UTF-8&cks=moahq273tiw8jrxm&ckp=moahq0t0iojrrtpc&glb=&amo=1776371484&cp_userState=anon&cst=2etjyt0h1608e1l633lguu3uxt — 200 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https://ep1.adtrafficquality.google/pagead/sodar?id=sodar2&v=254&t=2&li=gpt_m202604160201&jk=2768748182312532&bg=!kJOlk_HNAAa1ilLUlYo7AEcBe5WfODR06BstEioBWD6TpGdBKVakazGvG-lO8o7tVvPOU11E43xtvlpcTBm-UD7xMhLSC-ofpaSS0TINBQhzJnvXVN8bEwIAAABnUgAAAARoAQd-ADe0FXDK_mrSdDNkXJ2ojCXqlrwGpV3Ohdrmer8EKHNO0RQLhREidxs5rCpgojwcMPHrnbL2zMEGCgBz0sHwv_qukInqa8G-RKFTgmrbpT8tNHgi4E_VqQeb2cqepoo7s24QtiKRxV4svRh5Qw_fpcBPqJ0LojWWQu_6P9UTUdhhRlRM5hNz5H-tOBw2RfgI4BtdE39K0sAMXpO_cV8M50ThqBQIWF19WblZh7YmUJkCmUkP9nvkzP2SItyXS3eRRnQhWUKGW3luIq4oXA6AJM9Kdf3XOlG78vwVNhkWPOAs_zWUlHm8dTWWatQAlYrQMxd1qJTZONzSmSo5QRbWcDCzZ3hIO7D1Byi205Nlg1yevzym23gVN0TZn9I5f4--j5rhMnelPYH54mYnOF3MPWfShRXE-zk0_yJ1SdY04-aiFT-lHuQQcojOhVeJ-NcAo3ZCe7klqeipwAnh-36L-_uiWJ78fMhC97Yj83zMOySUw6PrabHnpw84OiEYlb6nbOYmMEnoPwgRmU7P4_SHr714FYZnVUOb8F7JQv85QvXWncmRMFEspV_RZhupeZZdxa65c1Dwlu3dKa6BcGWOLu3RuK67sRGZHSdTaK7OK39McaxqfbXXBHp4gmVqc3G11mWNDwsp7umJH85sE9n1DMuv-LMuozve0Qat2kiLGZB_eVuQqaYUer9PMehk3xMcKSsRlFineXHsO794R8jaF1k27O-j-NSfpqRr07yazxpi5EqTrqAJFLV6p4TEzitdEP-hXRXbAecWZ2e3ob2JDLjKH07tCvYhWx2pb3gr4tkwgRr71LQfQvcveFjL3quyRxzxPCU8-XwMGWwvQLKovEJD4vdt2W5KmCQU5cfkViw3Aj8zfSxxbBgSNXnLHcDXKo9-5WEYbxAOSkCJQmAb6wU_4aKoLZtioexTRcv3CfMHAnRSO23IL21c7_7LWQ-int_97Nw-Q3KH2EABKa209aD6IK-seo7sUzjmm_bhxLTD9s6db6kNFJPRVK_cN5Jr51qifSgdVz4kEeH5aLQoViEaNA9NWEHbtooB9Wf_wzepSi0rssAnChV-dHSLaL--yY8K5NEc3E0dKDamVS2p-Fh6Xg87Avdi-l4e — 204 — 17 B — 46 ms — h3
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
83% of JavaScript execution is third-party
First-party Third-party 1455ms · 815KB · $19/mo
securepubads.g.doubleclick.net
Other
Costly
Execution 508ms
Transfer 188 KB
Unused 52%
Monthly Cost $7/mo
Unattributable
Other
Costly
Execution 305ms
Transfer 0 KB
Monthly Cost $4/mo
cmp.secureprivacy.ai
Other
Optional
Execution 139ms
Transfer 35 KB
Monthly Cost $2/mo
Google Tag Manager
Tag Manager
Optional
Execution 130ms
Transfer 173 KB
Unused 37%
Monthly Cost $2/mo
cdn.tinypass.com
Other
Optional
Execution 93ms
Transfer 133 KB
Unused 60%
Monthly Cost $1/mo
forms.digiday.com
Other
Optional
Execution 85ms
Transfer 11 KB
Monthly Cost $1/mo
Google Tag Manager
Tag Manager
Optional
Execution 71ms
Transfer 155 KB
Unused 40%
Monthly Cost $1/mo
forms.digiday.com
Other
Optional
Execution 66ms
Transfer 1 KB
Monthly Cost $1/mo
forms.digiday.com
Other
Optional
Execution 57ms
Transfer 119 KB
Unused 47%
Monthly Cost $1/mo

These scripts may cost more than they're worth

  • securepubads.g.doubleclick.net adds 508ms and costs ~$7/month
  • Unattributable adds 305ms and costs ~$4/month

83% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

securepubads.g.doubleclick.net takes 508ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

52% of securepubads.g.doubleclick.net's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

Unattributable takes 305ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

60% of cdn.tinypass.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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