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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
1
REVIEW
2
PASS
6
INFO
0
Checks
9
6 PASS 2 REVIEW 1 FIX
F
Image Optimization
Action
5 issues found across 200 images
FIX
5 issues found across 200 images
Warning::
200 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
9 of 200 images use legacy formats
Warning::
2 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://cdn.prod.website-files.com/69f1baa043b7f6e3b442f413/69f2f0113ce40857262024db_Frame%20168%20(1).svg, https://cdn.prod.website-files.com/69f1baa043b7f6e3b442f413/6a96c1eaccaa1f893951560f_green-bg-p-800.webp.
Info::
1 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://cdn.prod.website-files.com/69f2fe590f0c6d1c38c8bb91/6a245ce3153b8342bf40b3ca_6a245ce224bb83fe0091fb29_6a230cca31c93128bf60e093_6a230cc9ca0fb596d549db10_6a230c1029-opt.webp.
Info::
10 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://cdn.prod.website-files.com/69f1baa043b7f6e3b442f413/6a96c1eaccaa1f893951560f_green-bg-p-800.webp, https://cdn.prod.website-files.com/69f1baa043b7f6e3b442f413/69f1d04432c2cdd3599d3042_Amazon_logo%201.svg, https://cdn.prod.website-files.com/69f1baa043b7f6e3b442f413/69f1d044084d5c0cd7af34a9_SAP_2011_logo%201.svg (+7 more).
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

B

70/100

Site name appears as

Page titleScope 3 Emissions Management Platform
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:description is long (203 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 203 chars Expected: 55–200 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: 203 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

ditchcarbon.com

DitchCarbon | Scope 3 Emissions Management Platform

Measure and reduce supply chain emissions without surveys. Verified emissions data for over 2 million organisations, built on primary emissions data wherever it exists. Trusted by SAP, Haleon and Amazon.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (203 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — DitchCarbon | Scope 3 Emissions Management Platform
  • twitter:description — Measure and reduce supply chain emissions without surveys. Verified emissions data for over 2 million organisations, ...
  • twitter:image — https://cdn.prod.website-files.com/69f1baa043b7f6e3b442f413/6a26acef214d218b60b14be6_social-cover.webp

  • Description will be truncated on Twitter/X (203 chars, max 200)

    → Tighten the description to ≤200 characters

DITCHCARBON.COM

DitchCarbon | Scope 3 Emissions Management Platform

Measure and reduce supply chain emissions without surveys. Verified emissions data for over 2 million organisations, built on primary emissions data wherever it exists. Trusted by SAP, Haleon and Amazon.

Preview quality · Facebook C · 65/100

Description will be truncated (203 chars / 155 max)

  • og:title — DitchCarbon | Scope 3 Emissions Management Platform
  • og:description — Measure and reduce supply chain emissions without surveys. Verified emissions data for over 2 million organisations, ...
  • og:image — https://cdn.prod.website-files.com/69f1baa043b7f6e3b442f413/6a26acef214d218b60b14be6_social-cover.webp
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (203 chars, max 155)

    → Tighten og:description to ≤155 characters

DitchCarbon | Scope 3 Emissions Management Platform

ditchcarbon.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (203 chars / 150 max)

  • og:title — DitchCarbon | Scope 3 Emissions Management Platform
  • og:description — Measure and reduce supply chain emissions without surveys. Verified emissions data for over 2 million organisations, ...
  • og:image — https://cdn.prod.website-files.com/69f1baa043b7f6e3b442f413/6a26acef214d218b60b14be6_social-cover.webp

  • Description will be truncated on LinkedIn (203 chars, max 150)

    → Tighten og:description to ≤150 characters

ditchcarbon.com

DitchCarbon | Scope 3 Emissions Management Platform

Measure and reduce supply chain emissions without surveys. Verified emissions data for over 2 million organisations, built on primary emissions data wherever it exists. Trusted by SAP, Haleon and Amazon.

Preview quality · Slack A+ · 100/100
  • og:title — DitchCarbon | Scope 3 Emissions Management Platform
  • og:description — Measure and reduce supply chain emissions without surveys. Verified emissions data for over 2 million organisations, ...
  • og:image — https://cdn.prod.website-files.com/69f1baa043b7f6e3b442f413/6a26acef214d218b60b14be6_social-cover.webp

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "SoftwareApplication" — unable to validate specific properties

JSON-LD Blocks

Block 1 : SoftwareApplication
11 properties Valid
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "DitchCarbon",
  "url": "/",
  "description": "DitchCarbon is a Scope 3 intelligence platform that helps teams identify and reduce supply chain emissions",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web",
  "offers": {
    "@type": "Offer",
    "description": "Flexible pricing based on the size of your organisation"
  },
  "featureList": [
    "Build a complete, reliable picture of your supply chain emissions",
    "Uncover the categories, suppliers, and regions driving the most impact",
    "Reduce emissions with suppliers and track progress over time",
    "Trusted company emissions profiles at global scale",
    "Connect DitchCarbon to the tools you already use"
  ],
  "provider": {
    "@type": "Organization",
    "name": "DitchCarbon",
    "telephone": "+44 203 475 7875",
    "email": "enquiries@ditchcarbon.com"
  },
  "inLanguage": "en"
}
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 1 schema type(s)
PASS
1 JSON-LD block(s) declaring 1 schema type(s)
Info::
1 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): SoftwareApplication Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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