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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
B
Structured Data
6 JSON-LD block(s) found — some improvements recommended.
REVIEW
6 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #5
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
Custom type "VideoObject" — unable to validate specific properties
Info::
6 JSON-LD blocks found
URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebPage
16 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "author": {
    "@id": "https://www.dynatrace.com/#identity"
  },
  "copyrightHolder": {
    "@id": "https://www.dynatrace.com/#identity"
  },
  "copyrightYear": "2024",
  "creator": {
    "@id": "#creator"
  },
  "dateCreated": "2021-11-25T17:07:09+01:00",
  "dateModified": "2026-04-15T15:24:55+02:00",
  "datePublished": "2026-04-15T15:24:55+02:00",
  "headline": "Observability built for the age of AI",
  "image": {
    "@type": "ImageObject",
    "url": "https://cdn.dm.dynatrace.com/assets/_1200x630_crop_center-center_82_none/dynatrace-thumbnail.png?mtime=1764841435"
  },
  "inLanguage": "en",
  "mainEntityOfPage": "https://www.dynatrace.com/",
  "name": "Dynatrace",
  "publisher": {
    "@id": "#creator"
  },
  "url": "https://www.dynatrace.com/"
}
Block 2 : Organization
17 properties Valid
{
  "@context": "https://schema.org",
  "@id": "https://www.dynatrace.com/#identity",
  "@type": "Organization",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "US",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "postalCode": "02210",
    "streetAddress": "280 Congress Street, 11th Floor"
  },
  "alternateName": "NYSE:DT",
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "contactType": "sales",
      "telephone": "+1-888-833-3652"
    },
    {
      "@type": "ContactPoint",
      "contactType": "technical support",
      "telephone": "+1-844-900-3962"
    }
  ],
  "description": "Dynatrace is advancing observability for today’s digital businesses, helping to transform the complexity of modern digital ecosystems into powerful business assets. By leveraging AI-powered insights, Dynatrace enables organizations to analyze, automate, and innovate faster to drive their business forward.",
  "email": "sales@dynatrace.com",
  "founder": "Bernd Greifeneder, Sok-Kheng Taing, Hubert Gerstmayr",
  "foundingDate": "2005-02-02",
  "foundingLocation": "Linz, Austria",
  "image": {
    "@type": "ImageObject",
    "height": "201",
    "url": "https://cdn.dm.dynatrace.com/assets/Marketing/seo/dynatrace_web.png",
    "width": "717"
  },
  "logo": {
    "@type": "ImageObject",
    "height": "60",
    "url": "https://cdn.dm.dynatrace.com/assets/Marketing/seo/_600x60_fit_center-center_82_none/dynatrace_web.png?mtime=1689253902",
    "width": "214"
  },
  "name": "Dynatrace",
  "sameAs": [
    "https://twitter.com/Dynatrace/",
    "https://www.facebook.com/Dynatrace/",
    "https://en.wikipedia.org/wiki/Dynatrace",
    "https://www.linkedin.com/company/dynatrace/",
    "https://www.youtube.com/c/dynatrace",
    "https://www.instagram.com/dynatrace/",
    "https://github.com/Dynatrace",
    "https://www.glassdoor.com/Overview/Working-at-Dynatrace-EI_IE309684.11,20.htm"
  ],
  "telephone": "+1-888-833-3652",
  "url": "https://www.dynatrace.com/"
}
Block 3 : Organization
4 properties Valid
{
  "@context": "https://schema.org",
  "@id": "#creator",
  "@type": "Organization",
  "name": "Dynatrace"
}
Block 4 : BreadcrumbList
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "description": "Breadcrumbs list",
  "name": "Breadcrumbs",
  "itemListElement": [
    {
      "@type": "ListItem",
      "item": "https://www.dynatrace.com/",
      "name": "__home__",
      "position": 1
    }
  ]
}
Block 5 : VideoObject
13 properties Valid
Missing or invalid @context
{
  "keywords": "",
  "thumbnailUrl": "https://play.vidyard.com/g2GrE4mvUQudtXCETrpFBX.jpg",
  "@context": "https://schema.org/",
  "@type": "VideoObject",
  "id": "g2GrE4mvUQudtXCETrpFBX",
  "description": "Turn challenges into breakthroughs, obstacles into opportunities, and complexity into your greatest asset. \n\nTry the Dynatrace Platform for free at https://dynatr.ac/3G2D2q0 \n\n👉 ✅ Stay connected with us!\nFacebook → https://facebook.com/dynatrace\nInstagram → https://instagram.com/dynatrace\nLinkedIn → https://linkedin.com/company/dynatrace\nX → https://twitter.com/dynatrace\nTwitch → https://twitch.tv/dynatrace",
  "name": "Understand your business like never before with Dynatrace",
  "transcript": "Digital ecosystems weren't\nalways this complicated,\nbut with every new innovation\ncame new tools,\nnew devices,\nand new ways of working.\nNow our lives and businesses\ndepend on software.\nPowered by a web of infrastructure, clouds,\nsystems, data, and AI driven\nenvironments as complex as the\nworld it runs.\nUnderstanding this complexity isn't optional.\nIt's critical\nbecause when something breaks, it's not just\ncode, it's a business,\na vital service, a customer's\ntrust. So let's\nunderstand\neverything, analyze every signal,\nevery transaction, every risk,\nso we can transform from reactive\nto proactive. Let's understand\nby automating at the speed of AI\nso we can innovate without limits.\nTurning challenges into breakthroughs,\nobstacles into opportunities,\nand complexity into your greatest asset\nthat drives your business forward,\nbecause business is built on understanding.\nUnderstand your business\nlike never before.",
  "uploadDate": "2025-05-13T17:28:23.000Z",
  "duration": "T1M26S",
  "embedUrl": "https://play.vidyard.com/g2GrE4mvUQudtXCETrpFBX",
  "height": 360,
  "width": 640
}
Block 6 : WebSite
6 properties Valid
{
  "@context": "https://schema.org",
  "@id": "https://www.dynatrace.com/#website",
  "@type": "WebSite",
  "url": "https://www.dynatrace.com/",
  "name": "Dynatrace",
  "@author": "#creator"
}
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

75/100

Site name appears as

Page titleFilter Icon
og:site_nameDynatrace
twitter:site@Dynatrace
Organization.nameDynatrace

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://cdn.dm.dynatrace.com/assets/_1200x630_crop_center-center_82_none/dynatrace-thumbnail.png?mtime=1764841435
URL: https://cdn.dm.dynatrace.com/assets/_1200x630_crop_center-center_82_none/dynatrace-thumbnail.png?mtime=1764841435

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

dynatrace.com

Dynatrace | Observability built for the age of AI

Innovate faster, operate more efficiently, and drive better business outcomes with observability, AI, automation, and application security in one platform.

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — Dynatrace | Observability built for the age of AI
  • twitter:description — falling back from og:description
  • twitter:image — https://cdn.dm.dynatrace.com/assets/_800x418_crop_center-center_82_none/dynatrace-thumbnail.png?mtime=1764841435

DYNATRACE.COM

Dynatrace | Observability built for the age of AI

Innovate faster, operate more efficiently, and drive better business outcomes with observability, AI, automation, and application security in one platform.

Preview quality · Facebook A+ · 100/100
  • og:title — Dynatrace | Observability built for the age of AI
  • og:description — Innovate faster, operate more efficiently, and drive better business outcomes with observability, AI, automation, and...
  • og:image — https://cdn.dm.dynatrace.com/assets/_1200x630_crop_center-center_82_none/dynatrace-thumbnail.png?mtime=1764841435
  • og:type — website
  • og:url — https://www.dynatrace.com/
  • og:site_name — Dynatrace

Dynatrace | Observability built for the age of AI

dynatrace.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (155 chars / 150 max)

  • og:title — Dynatrace | Observability built for the age of AI
  • og:description — Innovate faster, operate more efficiently, and drive better business outcomes with observability, AI, automation, and...
  • og:image — https://cdn.dm.dynatrace.com/assets/_1200x630_crop_center-center_82_none/dynatrace-thumbnail.png?mtime=1764841435
  • Description will be truncated on LinkedIn (155 chars, max 150)

    → Tighten og:description to ≤150 characters

dynatrace.com

Dynatrace | Observability built for the age of AI

Innovate faster, operate more efficiently, and drive better business outcomes with observability, AI, automation, and application security in one platform.

Preview quality · Slack A+ · 100/100
  • og:title — Dynatrace | Observability built for the age of AI
  • og:description — Innovate faster, operate more efficiently, and drive better business outcomes with observability, AI, automation, and...
  • og:image — https://cdn.dm.dynatrace.com/assets/_1200x630_crop_center-center_82_none/dynatrace-thumbnail.png?mtime=1764841435

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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