Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DOpen GraphActionOpen Graph tags need attention — social sharing previews may be incomplete.FIX
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
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Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
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Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
17 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
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Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
ebscohost.com
Home Page | EBSCO
No description
Description will be truncated (218 chars / 200 max)
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — Home Page | EBSCO
- twitter:description — falling back from <meta name=description>
- twitter:image — Add twitter:image — preview card without an image looks broken
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Description will be truncated on Twitter/X (218 chars, max 200)
→ Tighten the description to ≤200 characters
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
EBSCOHOST.COM
Home Page | EBSCO
No description
Description will be truncated (218 chars / 155 max)
- og:title — Home Page | EBSCO
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
- og:type — article
- og:url — https://about.ebsco.com/about
- og:site_name — EBSCO Information Services, Inc. | about.ebsco.com
Description will be truncated on Facebook (218 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)
Home Page | EBSCO
ebscohost.com
Description will be truncated (218 chars / 150 max)
- og:title — Home Page | EBSCO
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
Description will be truncated on LinkedIn (218 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
ebscohost.com
Home Page | EBSCO
No description
- og:title — Home Page | EBSCO
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
F
26/100
Site name appears as
| Page title | — | |
| og:site_name | EBSCO Information Services, Inc. | about.ebsco.com | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
8/15single size only
Social share image
0/20Meta completeness
4/20Organization schema
4/15Organization schema present but missing all recommended fields
Contact info discoverable
5/10contact page
Findings
- Missing brand name in: page title, twitter:site, Organization.name
- No social share image — shared links render as bare URLs
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- Page title missing
- og:image missing
- twitter:card missing
- Organization schema missing logo — add a logo property pointing to a square PNG
- Organization schema missing url — point it at the canonical homepage
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
CLinksAction157 links checked, 150 healthy, 5 brokenREVIEW
Broken Links (5)
| Status | URL | Found in | Error |
|---|---|---|---|
| ERR | https://about.ebsco.com/pt | <link> | Get "https://about.ebsco.com/pt": contex... |
| 404 | https://fonts.gstatic.com | <link> | Not Found |
| 400 | https://search.ebscohost.com/ | <a> | Bad Request |
| ERR | https://connect.ebsco.com/ | <a> | Get "https://connect.ebsco.com/": tls: f... |
| ERR | https://connect.ebsco.com/s/academy | <a> | Get "https://connect.ebsco.com/s/academy... |
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://assets.ebsco.com | https://assets.ebsco.com | <link> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AStructured Data1 JSON-LD block(s) found — structured data is well configured.PASS
The "name" property is required for the Organization schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
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Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "url" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "sameAs" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "www.ebsco.com",
"description": "EBSCO is the leading provider of research databases, e-journals, magazine subscriptions, ebooks and discovery service for academic libraries, public libraries, corporations, schools, government and medical institutions",
"sameAs": [
"https://www.facebook.com/EBSCOInfoServices",
"https://www.linkedin.com/company/ebsco-information-services",
"https://www.youtube.com/user/ebscopublishing",
"https://www.instagram.com/ebscoinformationservices",
"https://x.com/EBSCO",
"https://apps.apple.com/us/app/ebsco-mobile/id1473281170",
"https://play.google.com/store/apps/details?id=com.ebsco.ebscomobile\u0026pli=1",
"https://connect.ebsco.com/s/?language=en_US",
"https://en.wikipedia.org/wiki/EBSCO_Information_Services",
"https://opendays.ebsco.com",
"https://ebscousergroup.org/",
"https://opendissertations.org/",
"https://search.ebscohost.com",
"https://careers.ebscoind.com/ebscoinformationservices"
],
"url": "https://www.ebsco.com",
"name": "EBSCO",
"telephone": "1 978 356 6500",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1 978 356 6500",
"email": "information@ebsco.com",
"url": "https://www.ebsco.com"
},
"logo": {
"@type": "ImageObject",
"url": "https://assets.ebsco.com/m/1142cb37aabe3b3c/original/ebsco-logo-300-png.png",
"width": "300",
"height": "64"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "10 Estes Street",
"addressLocality": "Ipswich",
"addressRegion": "MA",
"postalCode": "01938",
"addressCountry": "US"
}
}
]
}