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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

B

75/100

Site name appears as

Page titleeLife
og:site_nameeLife
twitter:site@eLife
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: Organization.name
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (15 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 15 chars Expected: 25–60 chars
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
URL: 15 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

elifesciences.org

Latest research

eLife works to improve research communication through open science and open technology innovation

Preview quality · Twitter/X A · 90/100
  • twitter:card — summary
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — https://elifesciences.org/assets/images/social/icon-600x600@1.52e87ee6.png

ELIFESCIENCES.ORG

Latest research

eLife works to improve research communication through open science and open technology innovation

Preview quality · Facebook A · 85/100
  • og:title — Latest research
  • og:description — eLife works to improve research communication through open science and open technology innovation
  • og:image — https://elifesciences.org/assets/images/social/icon-600x600@1.52e87ee6.png
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://elifesciences.org/
  • og:site_name — eLife

  • og:image is below recommended size (600×600)

    → Upload an image ≥1200×630 for the large preview card

Latest research

elifesciences.org

Preview quality · LinkedIn A+ · 100/100
  • og:title — Latest research
  • og:description — eLife works to improve research communication through open science and open technology innovation
  • og:image — https://elifesciences.org/assets/images/social/icon-600x600@1.52e87ee6.png

elifesciences.org

Latest research

eLife works to improve research communication through open science and open technology innovation

Preview quality · Slack A+ · 100/100
  • og:title — Latest research
  • og:description — eLife works to improve research communication through open science and open technology innovation
  • og:image — https://elifesciences.org/assets/images/social/icon-600x600@1.52e87ee6.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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