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https://eluniversal.com.mx

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
89
GRADE
B
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
C
Structured Data
Action
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"
Info::
Custom type "CreativeWork" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : WebSite
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://schema.org\"\n\t^...............................\n"
[
  {
    "@context": "http://schema.org",
    "@type": "WebSite",
    "url": "https://www.eluniversal.com.mx",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://www.eluniversal.com.mx/buscar/{search_term}",
      "query-input": "required name=search_term"
    }
  },
  {
    "@context": "http://schema.org",
    "@type": "WebPage",
    "image": [
      {
        "@context": "http://schema.org",
        "@type": "ImageObject",
        "url": "https://www.eluniversal.com.mx/pf/resources/website/eluniversal/logo-eluniversal.jpg?d=1888",
        "height": 630,
        "width": 1200
      }
    ],
    "name": "El Universal",
    "publisher": {
      "@id": "https://www.eluniversal.com.mx#publisher"
    }
  },
  {
    "@context": "http://schema.org",
    "@type": "NewsMediaOrganization",
    "name": "El Universal",
    "logo": [
      {
        "@context": "http://schema.org",
        "@type": "ImageObject",
        "url": "https://www.eluniversal.com.mx/pf/resources/website/eluniversal/logo-eluniversal.jpg?d=1888",
        "height": 630,
        "width": 1200
      }
    ],
    "url": "https://www.eluniversal.com.mx",
    "@id": "https://www.eluniversal.com.mx#publisher",
    "sameAs": [
      "https://t.me/ElUniversalOnline",
      "https://www.facebook.com/ElUniversalOnline",
      "https://twitter.com/El_Universal_Mx",
      "https://www.youtube.com/ElUniversalMex",
      "https://www.instagram.com/eluniversalmx/",
      "https://www.pinterest.com.mx/eluniversalmx/",
      "https://linkedin.com/company/el-universal-c.p.n./"
    ]
  }
]
Block 2 : CreativeWork
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "CreativeWork",
  "isAccessibleForFree": false,
  "isPartOf": {
    "@type": [
      "CreativeWork",
      "Product"
    ],
    "name": "Suscripción Digital EL UNIVERSAL Plus",
    "productID": "eluniversal.com.mx:el_universal_plus"
  },
  "publisher": {
    "@type": "Organization",
    "name": "EL UNIVERSAL PLUS"
  }
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

58/100

Site name appears as

Page titleEl periódico de México líder en noticias y clasificados
og:site_nameEl Universal
twitter:site@El_Universal_Mx
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://eluniversal.com.mx/pf/resources/website/eluniversal/h2.webp?d=1888
Info::
og:title is long (70 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 70 chars Expected: 25–60 chars
URL: https://eluniversal.com.mx/pf/resources/website/eluniversal/h2.webp?d=1888

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 70 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

eluniversal.com.mx

El Universal | El periódico de México líder en noticias y clasificados

Noticias de última hora de México y el mundo. Noticias minuto a minuto de política, ovidio, culiacan, AMLO, AIFA, Ucrania, Rusia, deportes, espectáculos,

Preview quality · Twitter/X A+ · 95/100

Title will be truncated (73 chars / 70 max)

  • twitter:card — summary_large_image
  • twitter:title — El Universal | El periódico de México líder en noticias y clasificados
  • twitter:description — Noticias de última hora de México y el mundo. Noticias minuto a minuto de política, ovidio, culiacan, AMLO, AIFA, Ucr...
  • twitter:image — /pf/resources/website/eluniversal/h2.webp?d=1888

  • Title will be truncated on Twitter/X (73 chars, max 70)

    → Shorten the title to ≤70 characters

ELUNIVERSAL.COM.MX

El Universal | El periódico de México líder en noticias y clasificados

Noticias de última hora de México y el mundo. Noticias minuto a minuto de política, ovidio, culiacan, AMLO, AIFA, Ucrania, Rusia, deportes, espectáculos,

Preview quality · Facebook A · 90/100

Title will be truncated (73 chars / 60 max)

Description will be truncated (157 chars / 155 max)

  • og:title — El Universal | El periódico de México líder en noticias y clasificados
  • og:description — Noticias de última hora de México y el mundo. Noticias minuto a minuto de política, ovidio, culiacan, AMLO, AIFA, Ucr...
  • og:image — https://eluniversal.com.mx/pf/resources/website/eluniversal/h2.webp?d=1888
  • og:type — website
  • og:url — https://www.eluniversal.com.mx/
  • og:site_name — El Universal

  • Title will be truncated on Facebook (73 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (157 chars, max 155)

    → Tighten og:description to ≤155 characters

El Universal | El periódico de México líder en noticias y clasificados

eluniversal.com.mx

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (157 chars / 150 max)

  • og:title — El Universal | El periódico de México líder en noticias y clasificados
  • og:description — Noticias de última hora de México y el mundo. Noticias minuto a minuto de política, ovidio, culiacan, AMLO, AIFA, Ucr...
  • og:image — https://eluniversal.com.mx/pf/resources/website/eluniversal/h2.webp?d=1888

  • Description will be truncated on LinkedIn (157 chars, max 150)

    → Tighten og:description to ≤150 characters

eluniversal.com.mx

El Universal | El periódico de México líder en noticias y clasificados

Noticias de última hora de México y el mundo. Noticias minuto a minuto de política, ovidio, culiacan, AMLO, AIFA, Ucrania, Rusia, deportes, espectáculos,

Preview quality · Slack A+ · 100/100
  • og:title — El Universal | El periódico de México líder en noticias y clasificados
  • og:description — Noticias de última hora de México y el mundo. Noticias minuto a minuto de política, ovidio, culiacan, AMLO, AIFA, Ucr...
  • og:image — https://eluniversal.com.mx/pf/resources/website/eluniversal/h2.webp?d=1888

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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