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Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
1
REVIEW
4
PASS
4
INFO
0
Checks
9
4 PASS 4 REVIEW 1 FIX
F
Image Optimization
Action
6 issues found across 200 images
FIX
6 issues found across 200 images
Warning::
10 images significantly larger than display size
Resizing to display dimensions could save approximately 2683 KB.
Got: ~2683 KB wasted
Warning::
10 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Warning::
All 133 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
Total image weight: 3342 KB (3.3 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
Warning::
7 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://elwd.com.au/cdn/shop/files/MINIMENU1.jpg?v=1661842325&width=340, https://elwd.com.au/cdn/shop/products/7-350493.jpg?v=1756873991&width=340, https://elwd.com.au/cdn/shop/files/womenspantsmini.jpg?v=1661842614&width=340 (+4 more).
Info::
8 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://elwd.com.au/cdn/shop/files/Untitled-4-_Recovered.jpg?v=1705448206&width=980, https://elwd.com.au/cdn/shop/files/Untitled-99.jpg?v=1753938928&width=980, https://elwd.com.au/cdn/shop/files/EWD111_404_5.jpg?v=1707955712 (+5 more).
B
Structured Data
3 JSON-LD block(s) found — some improvements recommended.
REVIEW
3 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #3
The @context should be "https://schema.org" for search engines to recognize the data.
Got: http://schema.org/ Expected: https://schema.org
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "ProductGroup" — unable to validate specific properties
Info::
3 JSON-LD blocks found
URL: http://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
9 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "ELWD WORKWEAR",
  "logo": "https:\/\/elwd.com.au\/cdn\/shop\/files\/logo.png?v=1661341610\u0026width=500",
  "email": "support@altabrands.com.au",
  "telephone": "0418389348",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "19 Morotai Avenue",
    "addressLocality": "Ashburton",
    "addressRegion": "Victoria",
    "postalCode": "3147",
    "addressCountry": "Australia"
  },
  "sameAs": [
    "https:\/\/facebook.com\/elwdworkwear",
    "https:\/\/instagram.com\/elwdworkwear"
  ],
  "url": "https:\/\/elwd.com.au"
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "name": "ELWD WORKWEAR",
  "url": "https:\/\/elwd.com.au",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https:\/\/elwd.com.au\/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
Block 3 : ProductGroup
11 properties Valid
Missing or invalid @context
{
  "@context": "http:\/\/schema.org\/",
  "@id": "\/products\/mens-light-pant-black#product",
  "@type": "ProductGroup",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "reviewCount": "119"
  },
  "brand": {
    "@type": "Brand",
    "name": "Elwood Workwear"
  },
  "category": "Trousers",
  "description": "The ELWD Men's Light Pant is a slim-fit work pant in stretch Activemax nylon, built for all-day comfort in hot conditions. It has a quick-dry fabric, a silicone-lined elastic waistband, and UPF 50+ sun protection rated to AS\/NZS 4399. Designed for tradies who want a lighter, more flexible alternative to a traditional canvas pant.\n\n\n  Slim fit with Activemax 360 stretch nylon fabric\n  Quick-dry fabric with a silicone-lined elastic waistband for all-day comfort\n  Double-layered pocket bags on all pockets, plus a smartphone pocket and ruler pocket\n  Primatex 100 reinforced front button protection\n  Triple-needle stitching and double bartack details for durability\n  UPF 50+ sun protection, rated to AS\/NZS 4399:1999\n\n\nPart of the ELWD Light range - built for warmer days and long shifts without sacrificing durability.",
  "hasVariant": [
    {
      "@id": "\/products\/mens-light-pant-black?variant=43314061967582#variant",
      "@type": "Product",
      "gtin": "9336078258519",
      "image": "https:\/\/elwd.com.au\/cdn\/shop\/products\/EWD110_BLK_1.jpg?v=1661836528\u0026width=1920",
      "name": "Mens Light Pant Black - 28",
      "offers": {
        "@id": "\/products\/mens-light-pant-black?variant=43314061967582#offer",
        "@type": "Offer",
        "availability": "http:\/\/schema.org\/InStock",
        "price": "69.95",
        "priceCurrency": "EUR",
        "url": "https:\/\/elwd.com.au\/products\/mens-light-pant-black?variant=43314061967582"
      },
      "sku": "EWD110_BLK_28"
    },
    {
      "@id": "\/products\/mens-light-pant-black?variant=43314062033118#variant",
      "@type": "Product",
      "gtin": "9336078258533",
      "image": "https:\/\/elwd.com.au\/cdn\/shop\/products\/EWD110_BLK_1.jpg?v=1661836528\u0026width=1920",
      "name": "Mens Light Pant Black - 30",
      "offers": {
        "@id": "\/products\/mens-light-pant-black?variant=43314062033118#offer",
        "@type": "Offer",
        "availability": "http:\/\/schema.org\/InStock",
        "price": "69.95",
        "priceCurrency": "EUR",
        "url": "https:\/\/elwd.com.au\/products\/mens-light-pant-black?variant=43314062033118"
      },
      "sku": "EWD110_BLK_30"
    },
    {
      "@id": "\/products\/mens-light-pant-black?variant=43314062098654#variant",
      "@type": "Product",
      "gtin": "9336078258557",
      "image": "https:\/\/elwd.com.au\/cdn\/shop\/products\/EWD110_BLK_1.jpg?v=1661836528\u0026width=1920",
      "name": "Mens Light Pant Black - 32",
      "offers": {
        "@id": "\/products\/mens-light-pant-black?variant=43314062098654#offer",
        "@type": "Offer",
        "availability": "http:\/\/schema.org\/InStock",
        "price": "69.95",
        "priceCurrency": "EUR",
        "url": "https:\/\/elwd.com.au\/products\/mens-light-pant-black?variant=43314062098654"
      },
      "sku": "EWD110_BLK_32"
    },
    {
      "@id": "\/products\/mens-light-pant-black?variant=43314062131422#variant",
      "@type": "Product",
      "gtin": "9336078258571",
      "image": "https:\/\/elwd.com.au\/cdn\/shop\/products\/EWD110_BLK_1.jpg?v=1661836528\u0026width=1920",
      "name": "Mens Light Pant Black - 34",
      "offers": {
        "@id": "\/products\/mens-light-pant-black?variant=43314062131422#offer",
        "@type": "Offer",
        "availability": "http:\/\/schema.org\/InStock",
        "price": "69.95",
        "priceCurrency": "EUR",
        "url": "https:\/\/elwd.com.au\/products\/mens-light-pant-black?variant=43314062131422"
      },
      "sku": "EWD110_BLK_34"
    },
    {
      "@id": "\/products\/mens-light-pant-black?variant=43314062164190#variant",
      "@type": "Product",
      "gtin": "9336078258595",
      "image": "https:\/\/elwd.com.au\/cdn\/shop\/products\/EWD110_BLK_1.jpg?v=1661836528\u0026width=1920",
      "name": "Mens Light Pant Black - 36",
      "offers": {
        "@id": "\/products\/mens-light-pant-black?variant=43314062164190#offer",
        "@type": "Offer",
        "availability": "http:\/\/schema.org\/InStock",
        "price": "69.95",
        "priceCurrency": "EUR",
        "url": "https:\/\/elwd.com.au\/products\/mens-light-pant-black?variant=43314062164190"
      },
      "sku": "EWD110_BLK_36"
    },
    {
      "@id": "\/products\/mens-light-pant-black?variant=43314062196958#variant",
      "@type": "Product",
      "gtin": "9336078258618",
      "image": "https:\/\/elwd.com.au\/cdn\/shop\/products\/EWD110_BLK_1.jpg?v=1661836528\u0026width=1920",
      "name": "Mens Light Pant Black - 38",
      "offers": {
        "@id": "\/products\/mens-light-pant-black?variant=43314062196958#offer",
        "@type": "Offer",
        "availability": "http:\/\/schema.org\/InStock",
        "price": "69.95",
        "priceCurrency": "EUR",
        "url": "https:\/\/elwd.com.au\/products\/mens-light-pant-black?variant=43314062196958"
      },
      "sku": "EWD110_BLK_38"
    },
    {
      "@id": "\/products\/mens-light-pant-black?variant=43314062229726#variant",
      "@type": "Product",
      "gtin": "9336078258632",
      "image": "https:\/\/elwd.com.au\/cdn\/shop\/products\/EWD110_BLK_1.jpg?v=1661836528\u0026width=1920",
      "name": "Mens Light Pant Black - 40",
      "offers": {
        "@id": "\/products\/mens-light-pant-black?variant=43314062229726#offer",
        "@type": "Offer",
        "availability": "http:\/\/schema.org\/InStock",
        "price": "69.95",
        "priceCurrency": "EUR",
        "url": "https:\/\/elwd.com.au\/products\/mens-light-pant-black?variant=43314062229726"
      },
      "sku": "EWD110_BLK_40"
    },
    {
      "@id": "\/products\/mens-light-pant-black?variant=43314062262494#variant",
      "@type": "Product",
      "gtin": "9336078258656",
      "image": "https:\/\/elwd.com.au\/cdn\/shop\/products\/EWD110_BLK_1.jpg?v=1661836528\u0026width=1920",
      "name": "Mens Light Pant Black - 42",
      "offers": {
        "@id": "\/products\/mens-light-pant-black?variant=43314062262494#offer",
        "@type": "Offer",
        "availability": "http:\/\/schema.org\/InStock",
        "price": "69.95",
        "priceCurrency": "EUR",
        "url": "https:\/\/elwd.com.au\/products\/mens-light-pant-black?variant=43314062262494"
      },
      "sku": "EWD110_BLK_42"
    },
    {
      "@id": "\/products\/mens-light-pant-black?variant=43314062295262#variant",
      "@type": "Product",
      "gtin": "9336078258670",
      "image": "https:\/\/elwd.com.au\/cdn\/shop\/products\/EWD110_BLK_1.jpg?v=1661836528\u0026width=1920",
      "name": "Mens Light Pant Black - 44",
      "offers": {
        "@id": "\/products\/mens-light-pant-black?variant=43314062295262#offer",
        "@type": "Offer",
        "availability": "http:\/\/schema.org\/InStock",
        "price": "69.95",
        "priceCurrency": "EUR",
        "url": "https:\/\/elwd.com.au\/products\/mens-light-pant-black?variant=43314062295262"
      },
      "sku": "EWD110_BLK_44"
    }
  ],
  "name": "Mens Light Pant Black",
  "productGroupID": "7770470187230",
  "url": "https:\/\/elwd.com.au\/products\/mens-light-pant-black"
}
B
Autoplay Media
1 autoplay media element(s) -- all muted
REVIEW
1 autoplay media element(s) -- all muted
Info::
1 autoplay media element(s) on page (muted)
Autoplay video transfers bytes whether the user engages or not -- a sustainability concern even when muted. Consider replacing with a static poster image and a click-to-play overlay; the user opts in to the bandwidth cost.
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

77/100

Site name appears as

Page titleVisa
og:site_nameELWD WORKWEAR
twitter:site—
Organization.nameELWD WORKWEAR

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: http://elwd.com.au/cdn/shop/files/elwdsocilaaitle.jpg?crop=center&height=1200&v=1742435206&width=1200
Info::
og:title is short (13 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 13 chars Expected: 25–60 chars
URL: http://elwd.com.au/cdn/shop/files/elwdsocilaaitle.jpg?crop=center&height=1200&v=1742435206&width=1200

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 13 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

elwd.com.au

ELWD Workwear

Performance workwear for tradies, designed in Melbourne. Shop pants, shorts and gear built to outlast the job.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — ELWD Workwear
  • twitter:description — Performance workwear for tradies, designed in Melbourne. Shop pants, shorts and gear built to outlast the job.
  • twitter:image — https://elwd.com.au/cdn/shop/files/elwdsocilaaitle.jpg?crop=center&height=1200&v=1742435206&width=1200

ELWD.COM.AU

ELWD Workwear

Performance workwear for tradies, designed in Melbourne. Shop pants, shorts and gear built to outlast the job.

Preview quality · Facebook A+ · 100/100
  • og:title — ELWD Workwear
  • og:description — Performance workwear for tradies, designed in Melbourne. Shop pants, shorts and gear built to outlast the job.
  • og:image — http://elwd.com.au/cdn/shop/files/elwdsocilaaitle.jpg?crop=center&height=1200&v=1742435206&width=1200
  • og:type — website
  • og:url — https://elwd.com.au/
  • og:site_name — ELWD WORKWEAR

  • og:image is below recommended size (1200×628)

    → Upload an image ≥1200×630 for the large preview card

ELWD Workwear

elwd.com.au

Preview quality · LinkedIn A+ · 100/100
  • og:title — ELWD Workwear
  • og:description — Performance workwear for tradies, designed in Melbourne. Shop pants, shorts and gear built to outlast the job.
  • og:image — http://elwd.com.au/cdn/shop/files/elwdsocilaaitle.jpg?crop=center&height=1200&v=1742435206&width=1200

elwd.com.au

ELWD Workwear

Performance workwear for tradies, designed in Melbourne. Shop pants, shorts and gear built to outlast the job.

Preview quality · Slack A+ · 100/100
  • og:title — ELWD Workwear
  • og:description — Performance workwear for tradies, designed in Melbourne. Shop pants, shorts and gear built to outlast the job.
  • og:image — http://elwd.com.au/cdn/shop/files/elwdsocilaaitle.jpg?crop=center&height=1200&v=1742435206&width=1200

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 100/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Rich Results Eligibility
3 JSON-LD block(s) declaring 3 schema type(s)
PASS
3 JSON-LD block(s) declaring 3 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
3 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, ProductGroup, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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