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Infrastructure

· 9 checks — DNS, redirects, IPv6, crawlability, URL variants, and domain intelligence rolled into one auditable list.
SCORE
87
GRADE
B
FIX
1
REVIEW
3
PASS
5
INFO
0
Probed from Sao Paulo, Brazil
301 Moved Permanently
Checks
9
5 PASS 3 REVIEW 1 FIX
D
CDN & Delivery
Action
No CDN detected
FIX
No CDN detected
Warning::
No CDN detected
A CDN can significantly improve load times for users around the world by caching content at edge nodes closer to them.
No CDN detected

Consider using a CDN to improve global delivery speed and reduce origin load.

C
IPv6 Readiness
Action
No IPv6 support
REVIEW
No IPv6 support
Info::
No IPv6 (AAAA) records found
IPv6 support is increasingly important for global accessibility. About 40% of internet users have IPv6 connectivity.
No IPv6 Support
About 40% of internet users have IPv6. Consider adding AAAA records.

IPv6 support is increasingly important for global accessibility. About 40% of internet users have IPv6 connectivity.

Why this matters

No AAAA records — same impact as 'no IPv6 (AAAA) records'; IPv6-preferring clients pay extra latency falling back to IPv4.

Source: Google IPv6 stats

B
URL Variants
www/non-www, trailing slash, HTTP→HTTPS
REVIEW
www/non-www, trailing slash, HTTP→HTTPS
Critical::
Both www and non-www versions serve content
Got: Both variants return 200 Expected: One variant 301-redirects to the other
Info::
HTTP correctly 301-redirects to HTTPS

www / non-www

200https://www.emarketer.com/
200https://emarketer.com/

Inconsistent — duplicate content risk

HTTP → HTTPS

301http://emarketer.com/ → https://www.emarketer.com/

Consistent

B
TLS Certificate Expiry & Recommendations
261 days until leaf cert expires — 3 issues to address
REVIEW

Certificate validity

261
days left
0d 30d 60d 90d+

Recommended actions

  • Enable HSTS: Strict-Transport-Security: max-age=31536000; includeSubDomains
  • Enable DNSSEC on your domain for DNS spoofing protection
  • Enable OCSP stapling on your TLS server to remove a CA roundtrip and protect user privacy
A+
DNS Records
2 A records, 19 ms lookup
PASS
2 A records, 19 ms lookup
Info::
Resolves to 2 IPv4 address(es)
Got: 18.210.63.196, 18.211.152.42
Info::
No IPv6 (AAAA) records
Info::
4 nameserver(s) configured
Got: dns3.p06.nsone.net, dns1.p06.nsone.net, dns2.p06.nsone.net, dns4.p06.nsone.net
Info::
5 mail exchanger(s) configured
Info::
CAA records not checked
CAA record lookup requires a specialized DNS resolver. This check will be available in a future update.
Info::
SPF record present in TXT
Info::
DNS resolution time: 19 ms
Got: 19 ms
A18.210.63.196, 18.211.152.42
AAAA—
CNAME—
NSdns3.p06.nsone.net, dns1.p06.nsone.net, dns2.p06.nsone.net, dns4.p06.nsone.net
MX
1 aspmx.l.google.com
5 alt2.aspmx.l.google.com
5 alt1.aspmx.l.google.com
10 alt3.aspmx.l.google.com
10 alt4.aspmx.l.google.com
TXT
v1uff0844kai9k3us8o0blq31d
adobe-idp-site-verification=62bcde131337d67652c5065053b7b1bf966f7bb65d0b3b51fdbe...
facebook-domain-verification=emht2ay473t6f36bfyoi8wj6e9h4bw
jamf-site-verification=KWIMvVaa2zNjp91-6BevFA
zapier-domain-verification-challenge=9ab57f3d-ac6b-44a5-89bf-b2f77be562a7
google-site-verification=U8j7kvi4rO-58_xD9RXgq2st1igkc1WWi5vGGqg6gc4
google-site-verification=Q02juZwtOQxKsyeG29o-RZLCCnF5_6r9mGc-KeOjfQg
2h4zsct4p4zgjyvgy7s3wq3jmp32nb2c
slack-domain-verification=N4ObqeGvO0n4OQGkliEprc3Axb7N8syWHRAzHHXK
mongodb-site-verification=2R4OTMoIEHP4oWMloxb4Yb2iwnNwfy9I
google-site-verification=5l8MiH1h9bbfkIbAsdA9HlV2dF0GnIKfN9ieuIC7rwM
MS=ms78885720
knowbe4-site-verification=7457bd252c5e8d712c3521f838a58f14
openai-domain-verification=dv-HRZMUexXO0s5dLEnG6bWsb3Y
google-site-verification=lR20aOZBMv9tiyfX4c-rlBjG0-AYK1eNoU-77fssGUs
docusign=3da7fb1c-7e87-4fce-854f-0e75c28d6287
anthropic-domain-verification-s7gfx6=BWNojozPjqB2zzxZQI1Pt9V97
google-site-verification=OgJVx4isMU3P-9FN4VVZzMLEwiDlFMi7xjEDrwI-LvA
atlassian-domain-verification=0YfRooV677OJAUh28LDWebrKWAqc/xiIRQhXhaDNxebouVzzOc...
SPF v=spf1 include:spf.protection.outlook.com ip4:167.89.0.0/17 ip4:208.117.48.0/20 ...
Rp46nvXD2/uDHjX/YE5LWQVn8h8aYehJ+quak/8lXk5UpXM1jlc7bugCzarZ9LzQog+RfobrGCcaBCyZ...
CAALookup not available with standard resolver
Resolved in 19 ms

CAA record lookup requires a specialized DNS resolver. This check will be available in a future update.

Why this matters

Informational: CAA (Certification Authority Authorization) records weren't checked in this scan.

A
Redirect Chain
1 redirect(s), 597 ms total
PASS
1 redirect(s), 597 ms total
Info::
Single redirect
Got: https://emarketer.com → https://www.emarketer.com/ (301)
Info::
WWW normalization redirect
Info::
Redirect overhead: 597 ms total
Got: 597 ms

https://emarketer.com

390 ms · HTTP/1.1

301

https://www.emarketer.com/

207 ms · HTTP/1.1 FINAL

#URLStatusTimeProtocolServer
1https://emarketer.com301390 msHTTP/1.1nginx
2https://www.emarketer.com/200207 msHTTP/1.1cloudflare

See the visual redirect chain in the HTTP Probe tab →

A+
Crawlability
robots.txt present, sitemap with 1 URLs
PASS
robots.txt present, sitemap with 1 URLs
Info::
robots.txt is present
Got: 3776 bytes
Info::
sitemap.xml is present
Info::
sitemap.xml is valid XML
Info::
sitemap.xml contains 1 entries
Info::
Sitemap index with 1 child sitemaps
Info::
robots.txt references sitemap
robots.txt 200 OK
Size 3776 B Sitemaps referenced 1 User-agents Google-Extended, * Blocking No — crawling allowed
User-agent: Google-Extended
Disallow: /content/
Disallow: /industry-kpis/

User-agent: *
Allow: /newsletters
Disallow: /learn/
Disallow: *thank-you
Disallow: /resources/
Disallow: /subject/
Disallow: /Articles/Email.aspx
Disallow: /articles/results.aspx?q=&
Disallow: /bin
Disallow: /CaptchaValidationLog
Disallow: /chart/*/async
Disallow: /chart/*/bind
Disallow: /chart/*/cancel
Disallow: /chart/*/catch_filter
Disallow: /chart/*/context
Disallow: /chart/*/debuggability
Disallow: /chart/*/direct_resolve
Disallow: /chart/*/errors
Disallow: /chart/*/es5
Disallow: /chart/*/finally
Disallow: /chart/*/join
Disallow: /chart/*/method
Disallow: /chart/*/nodeback
Disallow: /chart/*/promise
Disallow: /chart/*/promise_array
Disallow: /chart/*/queue
Disallow: /chart/*/schedule
Disallow: /chart/*/synchronous_inspection
Disallow: /chart/*/thenables
Disallow: /chart/*/util
Disallow: /chart/c/*/async
Disallow: /chart/c/*/bind
Disallow: /chart/c/*/cancel
Disallow: /chart/c/*/catch_filter
Disallow: /chart/c/*/context
Disallow: /chart/c/*/debuggability
Disallow: /chart/c/*/direct_resolve
Disallow: /chart/c/*/errors
Disallow: /chart/c/*/es5
Disallow: /chart/c/*/finally
Disallow: /chart/c/*/join
Disallow: /chart/c/*/method
Disallow: /chart/c/*/nodeback
Disallow: /chart/c/*/promise
Disallow: /chart/c/*/promise_array
Disallow: /chart/c/*/queue
Disallow: /chart/c/*/schedule
Disallow: /chart/c/*/synchronous_inspection
Disallow: /chart/c/*/thenables
Disallow: /chart/c/*/util
Disallow: /chart_jpgs
Disallow: /content/*/async
Disallow: /content/*/bind
Disallow: /content/*/cancel
Disallow: /content/*/catch_filter
Disallow: /content/*/context
Disallow: /content/*/debuggability
Disallow: /content/*/direct_resolve
Disallow: /content/*/errors
Disallow: /content/*/es5
Disallow: /content/*/finally
Disallow: /content/*/join
Disallow: /content/*/method
Disallow: /content/*/nodeback
Disallow: /content/*/promise
Disallow: /content/*/promise_array
Disallow: /content/*/queue
Disallow: /content/*/schedule
Disallow: /content/*/synchronous_inspection
Disallow: /content/*/thenables
Disallow: /content/*/util
Disallow: /Corporate/RegisterMe
Disallow: /Corporate/RequestInfo
Disallow: /corporate/request*
Disallow: /daily_process
Disallow: /docs
Disallow: /Emailer
Disallow: /emailpreferences.aspx
Disallow: /ErrorLog
Disallow: /EssentialMetrics
Disallow: /Extranet
Disallow: /Extranet.aspx
Disallow: /images/chart_gifs
Disallow: /images/chart_pdfs
Disallow: /images/chart_png300
Disallow: /images/chart_png460
Disallow: /images/interview_pdfs
Disallow: /images/Podcasts
Disallow: /images/mockups
Disallow: /include
Disallow: /Library
Disallow: /log
Disallow: /manage
Disallow: /MPTemplates
Disallow: /MyAccount
Disallow: /newsletter/*
Disallow: /newsletters/*
Disallow: /Newsletter_htm
Disallow: /newsroom/index.php/tag
Disallow: /newsroom/wp-admin
Disallow: /newsroom/wp-content/cache
Disallow: /PageBuilderControls
Disallow: /Products/AddToCart.aspx
Disallow: /products/explore
Disallow: /Products/Reports.aspx
Disallow: /Products/ShoppingCart.aspx
Disallow: /Products/subscriptionsSpecial.aspx
Disallow: /public_media/docs
Disallow: /public_media/images/Onboarding-Documents
Disallow: /public_media/images/StyleGuide
Disallow: /public_media/images/WPP
Disallow: /Results.aspx
Disallow: /retailnewsletter*
Disallow: /Store
Disallow: /*ThankYou*
Disallow: /umbraco
Disallow: /UnsubscribeConfirmation
Disallow: /uploads/excel/*
Disallow: /UserControls
Disallow: /web_admin
Disallow: /Scripts/
Disallow: /Styles/
Disallow: /page-data/
Disallow: /analysts/webapi/
Disallow: /dynamiccontent/webapi/
Disallow: /topics/category/undefined/
Disallow: /*/undefined
Disallow: /search
Disallow: */webapi/*
Sitemap: https://www.emarketer.com/sitemap/sitemap-index.xml
Host: https://www.emarketer.com
sitemap.xml 200 OK
Type Sitemap Index URLs 1 entries Valid XML Yes
Child Sitemaps:
A+
Domain Intelligence
emarketer.com — via NameCheap, Inc., 29 years, 7 months old, hosted on AWS
PASS
emarketer.com — via NameCheap, Inc., 29 years, 7 months old, hosted on AWS
Info::
Domain registered until Feb 1, 2027 (9 months remaining)
Info::
DNSSEC is not enabled
DNSSEC protects against DNS spoofing attacks. While not required, enabling DNSSEC adds an additional layer of security. Contact your DNS provider to enable it.
Info::
Registrar: NameCheap, Inc.
Warning::
Registrar lock is NOT enabled
The domain can be transferred without an unlock step. Enable registrar lock (clientTransferProhibited) in your registrar's control panel to protect against unauthorized or accidental transfers.
Info::
Hosting: AWS
Got: AS14618
Domain expiry

200 days

February 1, 2027

SSL certificate

261 days

Issued by Sectigo Limited

Domain age

29 years, 7 months

Registered January 31, 1997

DNSSEC

Not enabled

Protects against DNS spoofing

Hosting

AWS

ASN AS14618

18.210.63.196

Registrar

NameCheap, Inc.

Unlocked 7 NS records
Expiry timeline
Today
+1 year
Domain expiry SSL expiry Danger zone (≤30 days)
Recommended actions
  • Enable DNSSEC to protect visitors from DNS spoofing
  • Enable registrar lock (clientTransferProhibited) to block unauthorized domain transfers
Registrar NameCheap, Inc.
Created January 31, 1997 (29 years, 7 months ago)
Expires February 1, 2027 (9 months)
Last Updated January 2, 2026
Name Servers dns1.p06.nsone.net, dns2.p06.nsone.net, dns3.p06.nsone.net, dns4.p06.nsone.net, ns5.dnsmadeeasy.com, ns6.dnsmadeeasy.com, ns7.dnsmadeeasy.com
DNSSEC Not enabled
Hosting
IP Address 18.210.63.196
ASN AS14618 (AMAZON-AES - Amazon.com, Inc., US)
Provider AWS
Data source: rdap (0.6s)

DNSSEC protects against DNS spoofing attacks. While not required, enabling DNSSEC adds an additional layer of security. Contact your DNS provider to enable it.

Why this matters

Without DNSSEC, an attacker who can poison your DNS can hijack your domain — and SSL certs alone don't stop them.

Learn more ▾

DNSSEC adds cryptographic signatures to DNS records, preventing forged responses from poisoning resolver caches. Without it, an attacker who controls the network path can redirect your domain to a malicious server before any HTTPS handshake happens. Most modern registrars (Cloudflare, Google Domains, Route 53) enable it with one toggle.

Source: ICANN / RFC 4033

The domain can be transferred without an unlock step. Enable registrar lock (clientTransferProhibited) in your registrar's control panel to protect against unauthorized or accidental transfers.

Why this matters

Without registrar lock, an attacker who phishes your registrar credentials can transfer the domain in minutes — total brand hijack.

Learn more ▾

Registrar lock (clientTransferProhibited, clientUpdateProhibited, clientDeleteProhibited) requires extra verification before any transfer/update/delete. Every major registrar offers it free. Combined with 2FA on your registrar account, it's the strongest defense against domain hijacking.

Source: ICANN / domain-security best practice

A+
HTTP Probe Timing
Total 388 ms — DNS, TCP, TLS, TTFB, content transfer breakdown
PASS
DNS Lookup DNS Lookup — time to resolve the domain name to an IP address.
6 ms
TCP Connect TCP Connect — time to establish a TCP connection to the server.
127 ms
TLS Handshake TLS Handshake — time to complete the HTTPS encryption handshake.
130 ms
Time to First Byte Time to First Byte — how long the server takes to respond with the first byte of data.
388 ms
Total Time Total request time from DNS lookup through full response.
389 ms

Connection waterfall

DNS Lookup 6 ms TCP Connect 127 ms TLS Handshake 130 ms Server Processing 126 ms Content Transfer 0 ms
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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