Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FLinksAction200 links checked, 102 healthy, 66 brokenFIX
Broken Links (50)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://emory.edu/_includes/css/compiled.css?raw=&... | <link> | Not Found |
| 404 | https://emory.edu/_includes/css/site.css?raw=&last... | <link> | Not Found |
| 404 | https://emory.edu/_includes/css/additional.css?raw... | <link> | Not Found |
| 404 | https://emory.edu/_includes/css/timeline.css?raw=&... | <link> | Not Found |
| 404 | https://emory.edu/_includes/images/site-wide/emory... | <img> | Not Found |
| 404 | https://emory.edu/academics/index.html | <a> | Not Found |
| 404 | https://emory.edu/academics/degrees-programs.html | <a> | Not Found |
| 404 | https://emory.edu/academics/applied-learning.html | <a> | Not Found |
| 404 | https://emory.edu/academics/faculty-teaching/index... | <a> | Not Found |
| 404 | https://emory.edu/academics/faculty-teaching/accre... | <a> | Not Found |
| 404 | https://emory.edu/academics/faculty-teaching/award... | <a> | Not Found |
| 404 | https://emory.edu/academics/faculty-teaching/named... | <a> | Not Found |
| 404 | https://emory.edu/academics/libraries.html | <a> | Not Found |
| 404 | https://emory.edu/health/index.html | <a> | Not Found |
| 404 | https://emory.edu/health/education.html | <a> | Not Found |
| 404 | https://emory.edu/health/research.html | <a> | Not Found |
| 404 | https://emory.edu/health/patient-care.html | <a> | Not Found |
| 404 | https://emory.edu/health/global.html | <a> | Not Found |
| 404 | https://emory.edu/health/community.html | <a> | Not Found |
| 404 | https://emory.edu/health/institutes-centers.html | <a> | Not Found |
| 404 | https://emory.edu/_includes/images/sections/index/... | <img> | Not Found |
| 404 | https://emory.edu/_includes/images/sections/index/... | <img> | Not Found |
| 404 | https://emory.edu/_includes/images/sections/index/... | <img> | Not Found |
| 404 | https://emory.edu/_includes/images/sections/index/... | <img> | Not Found |
| 404 | https://emory.edu/_includes/images/sections/index/... | <img> | Not Found |
| 404 | https://emory.edu/_includes/images/sections/index/... | <img> | Not Found |
| 404 | https://emory.edu/_includes/images/sections/index/... | <img> | Not Found |
| 999 | https://www.linkedin.com/school/emory-university/ | <a> | HTTP 999 |
| 404 | https://emory.edu/contact/index.html | <a> | Not Found |
| 404 | https://emory.edu/help/index.html | <a> | Not Found |
| 404 | http://campuslife.emory.edu/support/index.html | <a> | Not Found |
| 404 | https://emory.edu/help/compliance-boilerplate.html | <a> | Not Found |
| 404 | http://equityandinclusion.emory.edu/about/resource... | <a> | Not Found |
| 404 | https://emory.edu/_includes/js/vendor/jquery-ui.mi... | <script> | Not Found |
| 404 | https://emory.edu/_includes/js/vendor/jquery.selec... | <script> | Not Found |
| 404 | https://emory.edu/_includes/js/vendor/enquire.min.... | <script> | Not Found |
| 404 | https://emory.edu/_includes/js/vendor/scrollmagic.... | <script> | Not Found |
| 404 | https://emory.edu/_includes/js/vendor/jquery.scrol... | <script> | Not Found |
| 404 | https://emory.edu/_includes/js/initializers/nebo-i... | <script> | Not Found |
| 404 | https://emory.edu/_includes/js/initializers/count-... | <script> | Not Found |
| 404 | https://emory.edu/_includes/js/events/count-up-eve... | <script> | Not Found |
| 404 | https://emory.edu/_includes/js/handlers/count-up-h... | <script> | Not Found |
| 404 | https://emory.edu/_includes/js/initializers/fading... | <script> | Not Found |
| 404 | https://emory.edu/_includes/js/events/fading-hero-... | <script> | Not Found |
| 404 | https://emory.edu/_includes/js/handlers/fading-her... | <script> | Not Found |
| 404 | https://emory.edu/_includes/js/initializers/filter... | <script> | Not Found |
| 404 | https://emory.edu/_includes/js/events/filterable-e... | <script> | Not Found |
| 404 | https://emory.edu/_includes/js/handlers/filterable... | <script> | Not Found |
| 404 | https://emory.edu/_includes/js/initializers/scroll... | <script> | Not Found |
| 404 | https://emory.edu/_includes/js/events/scroll-to-ev... | <script> | Not Found |
DOpen GraphActionOpen Graph tags need attention — social sharing previews may be incomplete.FIX
https://www.emory.edu/home/_includes/images/sections/academics/3.0/bkgrfaculty-0082701-15bm58-1920x1080.jpgThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
Learn more ▾ ▴
Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview

emory.edu
Home | Emory University | Atlanta GA
No description
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — Add twitter:description to give the preview body text
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

EMORY.EDU
Home | Emory University | Atlanta GA
No description
- og:title — Home | Emory University | Atlanta GA
- og:description — Add og:description to give the preview body text
- og:image — https://www.emory.edu/home/_includes/images/sections/academics/3.0/bkgrfaculty-0082701-15bm58-1920x1080.jpg
- og:type — university
- og:url — https://www.emory.edu/home/index.html
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Home | Emory University | Atlanta GA
emory.edu
- og:title — Home | Emory University | Atlanta GA
- og:description — Add og:description to give the preview body text
- og:image — https://www.emory.edu/home/_includes/images/sections/academics/3.0/bkgrfaculty-0082701-15bm58-1920x1080.jpg
emory.edu
Home | Emory University | Atlanta GA
No description

- og:title — Home | Emory University | Atlanta GA
- og:description — Add og:description to give the preview body text
- og:image — https://www.emory.edu/home/_includes/images/sections/academics/3.0/bkgrfaculty-0082701-15bm58-1920x1080.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | — | — | — | |
| twitter:image | ⚠ | — | — | — |
FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
F
37/100
Site name appears as
| Page title | Atlanta GA | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
0/15Social share image
14/20og:image set; twitter:image missing
Meta completeness
8/20Organization schema
0/15Contact info discoverable
10/10contact page + tel link
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- No favicon link tags detected — browsers fall back to the generic globe
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths