Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

4 PASS 1 REVIEW

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

69/100

Site name appears as

Page title	Essence
og:site_name	Essence
twitter:site	@essence
Organization.name	—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: Organization.name
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

200 links checked, 198 healthy, 2 broken

PASS

200 links checked, 198 healthy, 2 broken

198 of 200 links are healthy

Broken link: https://securepubads.g.doubleclick.net

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.essence.com/community/

Found in <a href>. Returns HTTP 404.

Got: HTTP 404

200 total 192 healthy 2 broken 6 redirects

Broken Links (5)

Status	URL	Found in	Error
404	https://securepubads.g.doubleclick.net	`<link>`	Not Found
404	https://www.essence.com/community/	`<a>`	Not Found
403	https://cdn.parsely.com	`<link>`	Forbidden
403	https://s.ntv.io	`<link>`	Forbidden
403	https://media.essence.com	`<link>`	Forbidden

Redirects (6)

URL	Destination	Found in
https://sb.scorecardresearch.com/c2/2801...	https://sb.scorecardresearch.com/c2/2801...	`<script>`
https://r.bidswitch.net/pixel?id=524355&...	https://r.bidswitch.net/pixel?id=524355&...	`<img>`
https://r.bidswitch.net/pixel?id=524353&...	https://r.bidswitch.net/pixel?id=524353&...	`<img>`
https://r.bidswitch.net/pixel?id=524400&...	https://r.bidswitch.net/pixel?id=524400&...	`<img>`
https://r.bidswitch.net/pixel?id=524402&...	https://r.bidswitch.net/pixel?id=524402&...	`<img>`
https://subs.essence.com/pubs/EV/ESS/sel...	https://subs.essence.com/pubs/EV/ESS/sel...	`<a>`

200 https://www.googletagmanager.com/gtag/destination?id=DC-1636... <script>

200 https://analytics.tiktok.com/i18n/pixel/static/identify_5cff... <script>

200 https://location.p7cloud.net/locdot <script>

200 https://d3j8vl19c1131u.cloudfront.net/13333?uri=e45bf6b8-a24... <script>

200 https://vi.ml314.com/get?eid=93123&tk=HVnrQJA1fkjaoQ7CCU8C3x... <script>

200 https://ua.p7cloud.net/asp?aspan=YXJjc3Bhbi11c2VyOmFyY3NwYW4... <script>

200 https://analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3... <script>

200 https://track.cordial.io/track.v2.js <script>

200 https://scripts.stay22.com/letmeallez.js <script>

200 https://connect.facebook.net/signals/config/415924472271994?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=CPK4... <script>

200 https://silo54.p7cloud.net/as1.js?uri=https://www.essence.co... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-86MLHLZCW6&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-TJXBVJL <script>

200 https://www.essence.com/ <link>

200 https://cdn.jsdelivr.net <link>

200 https://s.skimresources.com <link>

200 https://pub.doubleverify.com <link>

200 https://a.pub.network <link>

200 https://www.essence.com/feed/ <link>

200 https://cdn.jsdelivr.net/npm/swiper@9/swiper-bundle.min.css?... <link>

200 https://www.essence.com/wp-content/plugins/elasticpress/dist... <link>

200 https://www.essence.com/wp-includes/css/dashicons.min.css?ve... <link>

200 https://www.essence.com/dist/essence25/head.cf8e3f9dabd4dafe... <link>

200 https://www.essence.com/wp-includes/js/jquery/jquery.min.js?... <script>

200 https://www.essence.com/wp-content/plugins/breeze/assets/js/... <script>

200 https://www.essence.com/dist/essence25/head.cf8e3f9dabd4dafe... <script>

200 https://s.ntv.io/serve/load.js <script>

200 https://www.essence.com/wp-json/ <link>

200 https://www.essence.com/wp-json/wp/v2/pages/1366296 <link>

200 https://assets.bounceexchange.com/assets/bounce/iframebuster... <script>

200 https://media.essence.com/vxcjywbwpa/uploads/2024/02/cropped... <link>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://tag.bounceexchange.com/6306/i.js <script>

200 https://a.pub.network/essence-com/prebid.js <script>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <script>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://media.essence.com/vxcjywbwpa/uploads/2024/02/essence-legacy-full.png

og:title is long (67 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 67 chars Expected: 25–60 chars

URL: https://media.essence.com/vxcjywbwpa/uploads/2024/02/essence-legacy-full.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 67 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

essence.com

Black Women's Lifestyle Guide, Black Love & Beauty Trends | Essence

Love-led shopping for our community START SHOPPINGSHOP NOW 2026 EARLY-BIRD TICKETS NOW AVAILABLE GET THE TICKETTICKETS EXPERIENCES More Stories

Preview quality · Twitter/X A · 90/100

twitter:card — summary_large_image
twitter:title — Black Women’s Lifestyle Guide, Black Love & Beauty Trends | Essence
twitter:description — falling back from og:description
twitter:image — falling back from og:image

ESSENCE.COM

Black Women's Lifestyle Guide, Black Love & Beauty Trends | Essence

Love-led shopping for our community START SHOPPINGSHOP NOW 2026 EARLY-BIRD TICKETS NOW AVAILABLE GET THE TICKETTICKETS EXPERIENCES More Stories

Preview quality · Facebook A · 90/100

Title will be truncated (67 chars / 60 max)

og:title — Black Women's Lifestyle Guide, Black Love & Beauty Trends | Essence
og:description — Love-led shopping for our community START SHOPPINGSHOP NOW 2026 EARLY-BIRD TICKETS NOW AVAILABLE GET THE TICKETTICKET...
og:image — https://media.essence.com/vxcjywbwpa/uploads/2024/02/essence-legacy-full.png
og:type — website
og:url — https://www.essence.com/
og:site_name — Essence

Title will be truncated on Facebook (67 chars, max 60)
→ Shorten og:title to ≤60 characters
og:image is too small for Facebook (522×116)
→ Upload an image at least 200×200 — recommended 1200×630 for large cards

Black Women's Lifestyle Guide, Black Love & Beauty Trends | Essence

essence.com

Preview quality · LinkedIn A+ · 95/100

og:title — Black Women's Lifestyle Guide, Black Love & Beauty Trends | Essence
og:description — Love-led shopping for our community START SHOPPINGSHOP NOW 2026 EARLY-BIRD TICKETS NOW AVAILABLE GET THE TICKETTICKET...
og:image — https://media.essence.com/vxcjywbwpa/uploads/2024/02/essence-legacy-full.png

og:image is too small for LinkedIn (522×116)
→ Upload an image at least 200×200

essence.com

Black Women's Lifestyle Guide, Black Love & Beauty Trends | Essence

Love-led shopping for our community START SHOPPINGSHOP NOW 2026 EARLY-BIRD TICKETS NOW AVAILABLE GET THE TICKETTICKETS EXPERIENCES More Stories

Preview quality · Slack A+ · 100/100

og:title — Black Women's Lifestyle Guide, Black Love & Beauty Trends | Essence
og:description — Love-led shopping for our community START SHOPPINGSHOP NOW 2026 EARLY-BIRD TICKETS NOW AVAILABLE GET THE TICKETTICKET...
og:image — https://media.essence.com/vxcjywbwpa/uploads/2024/02/essence-legacy-full.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title		—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage

4 properties Valid

{
  "@context": "https:\/\/schema.org",
  "@type": "WebPage",
  "headline": "Essence",
  "url": "https:\/\/www.essence.com"
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.