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https://exeter.ac.uk

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
2 properties Valid
Missing required property: name
Missing required property: url
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "name": "University of Exeter",
      "alternateName": "Exeter University",
      "url": "https://www.exeter.ac.uk/",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://search.exeter.ac.uk/s/search.html?collection=uoe~sp-search&search_param=all&query={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@type": "CollegeOrUniversity",
      "url": "https://www.exeter.ac.uk/",
      "name": "University of Exeter",
      "logo": "https://www.exeter.ac.uk/v8media/global/images/UOE-green.svg",
      "description": "The University of Exeter combines world-class research with excellent student satisfaction, from our campuses in the South West of England, in Exeter and Cornwall.",
      "address": [
        {
          "@type": "PostalAddress",
          "name": "Streatham Campus",
          "streetAddress": "Stocker Road",
          "addressLocality": "Exeter",
          "addressRegion": "Devon",
          "postalCode": "EX4 4PY",
          "addressCountry": "GB"
        },
        {
          "@type": "PostalAddress",
          "name": "St Luke's Campus",
          "streetAddress": "Heavitree Road",
          "addressLocality": "Exeter",
          "addressRegion": "Devon",
          "postalCode": "EX2 4TH",
          "addressCountry": "GB"
        },
        {
          "@type": "PostalAddress",
          "name": "Penryn Campus",
          "streetAddress": "Penryn Campus, Treliever Road",
          "addressLocality": "Penryn",
          "addressRegion": "Cornwall",
          "postalCode": "TR10 9FE",
          "addressCountry": "GB"
        },
        {
          "@type": "PostalAddress",
          "name": "Truro Campus",
          "streetAddress": "Knowledge Spa, Royal Cornwall Hospital",
          "addressLocality": "Truro",
          "addressRegion": "Cornwall",
          "postalCode": "TR1 3HD",
          "addressCountry": "GB"
        }
      ],
      "contactPoint": [
        {
          "@type": "ContactPoint",
          "telephone": "+44 (0) 1392 661000",
          "contactType": "customer service"
        }
      ],
      "sameAs": [
        "https://www.facebook.com/exeteruni",
        "https://twitter.com/uniofexeter",
        "https://www.youtube.com/user/universityofexeter",
        "https://www.linkedin.com/school/university-of-exeter",
        "https://www.instagram.com/uniofexeter/",
        "https://bsky.app/profile/exeter.ac.uk",
        "https://www.tiktok.com/@uniofexeter",
        "https://www.threads.com/@uniofexeter",
        "https://www.weibo.com/exeteruni",
        "https://en.wikipedia.org/wiki/University_of_Exeter",
        "https://www.ucas.com/explore/unis/91fd2fa0/university-of-exeter",
        "https://www.russellgroup.ac.uk/our-universities/university-exeter",
        "https://www.topuniversities.com/universities/university-exeter",
        "https://www.thecompleteuniversityguide.co.uk/universities/university-of-exeter",
        "https://www.timeshighereducation.com/world-university-rankings/university-exeter"
      ]
    },
    {
      "@type": "WebPage",
      "name": "University of Exeter | A Top Worldwide University",
      "url": "https://www.exeter.ac.uk/",
      "dateModified": "2026-03-30",
      "lastReviewed": "2026-03-30",
      "mainEntity": {
        "@type": "CollegeOrUniversity",
        "name": "University of Exeter",
        "url": "https://www.exeter.ac.uk/"
      }
    }
  ]
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

58/100

Site name appears as

Page titleA Top Worldwide University
og:site_nameUniversity of Exeter
twitter:site@uniofexeter
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (20 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 20 chars Expected: 25–60 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
URL: 20 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

Preview

exeter.ac.uk

University of Exeter

A world-leading UK university, part of the prestigious Russell Group, offering outstanding research and teaching across three campuses in the South West.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — University of Exeter
  • twitter:description — A world-leading UK university, part of the prestigious Russell Group, offering outstanding research and teaching acro...
  • twitter:image — https://www.exeter.ac.uk/v8media/global/images/opengraph-logo.jpg

EXETER.AC.UK

University of Exeter

A world-leading UK university, part of the prestigious Russell Group, offering outstanding research and teaching across three campuses in the South West.

Preview quality · Facebook A · 85/100
  • og:title — University of Exeter
  • og:description — A world-leading UK university, part of the prestigious Russell Group, offering outstanding research and teaching acro...
  • og:image — https://www.exeter.ac.uk/v8media/global/images/opengraph-logo.jpg
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — University of Exeter

University of Exeter

exeter.ac.uk

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (153 chars / 150 max)

  • og:title — University of Exeter
  • og:description — A world-leading UK university, part of the prestigious Russell Group, offering outstanding research and teaching acro...
  • og:image — https://www.exeter.ac.uk/v8media/global/images/opengraph-logo.jpg

  • Description will be truncated on LinkedIn (153 chars, max 150)

    → Tighten og:description to ≤150 characters

exeter.ac.uk

University of Exeter

A world-leading UK university, part of the prestigious Russell Group, offering outstanding research and teaching across three campuses in the South West.

Preview quality · Slack A+ · 100/100
  • og:title — University of Exeter
  • og:description — A world-leading UK university, part of the prestigious Russell Group, offering outstanding research and teaching acro...
  • og:image — https://www.exeter.ac.uk/v8media/global/images/opengraph-logo.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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