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https://expansion.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
87
GRADE
B
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Image SEO
81 images, 10 descriptive filenames
REVIEW
81 images, 10 descriptive filenames
Warning::
88% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Info::
2 image(s) missing alt text — see Accessibility tab
10 descriptive
71 hash-based
0 generic
81 total
FilenameQualityAltIssues
15880250216138.jpghash✓1
17762894628947.jpghash✓1
17762888495364.jpghash✓1
17762885522784.jpghash✓1
17762793259829.jpghash✓1
17762688781428.jpghash✓1
17762757660412.jpghash✓1
17762704523541.jpghash✓1
17762935955811.jpghash✓1
1766059349.jpghash✓1
Current: 1766059349.jpg
Suggested: brandedcontent.jpg
17762878175973.jpghash✓1
17762875379358.jpghash✓1
17756633349899.jpghash✓1
17762768521238.jpghash✓1
17762854522602.jpghash✓1
17762815891951.jpghash✓1
17762726887714.jpghash✓1
16790353905850.jpghash✓1
17417056715104.jpghash✓1
17751320755897.jpghash✓1
17758230571228.jpghash✓1
17762277626669.jpghash✓1
17760769019526.jpghash✓1
17720880420895.jpghash✓1
17693792230506.jpghash✓1
17761534487457.jpghash✓1
17762726843458.jpghash✓1
17762779353621.jpghash✓1
17762693730468.jpghash✓1
b05e472a4edee886d1430dd697825fd3.jpeghash✗2
premium.htmldescriptive✗1
17762863974950.jpghash✓1
16420700425673.jpghash✓1
17762858878198.jpghash✓1
17762618786601.jpghash✓1
17762667779872.jpghash✓1
17762852149556.jpghash✓1
17762833837908.jpghash✓1
17762499656746.jpghash✓1
17761833997714.jpghash✓1
1776173250.jpghash✓1
Current: 1776173250.jpg
Suggested: brandedcontent.jpg
16399560978423.jpghash✓1
17762757957819.jpghash✓1
17762774081465.jpghash✓1
17762751880542.jpghash✓1
17762638483503.pnghash✓1
17761986188854.jpghash✓1
17761891083044.jpghash✓1
17762755926003.jpghash✓1
17761825089940.jpghash✓1
17746323284464.pnghash✓1
17742916290821.jpghash✓1
17762715265915.jpghash✓1
1776241741.jpghash✓1
Current: 1776241741.jpg
Suggested: brandedcontent.jpg
17761989122681.jpghash✓1
17761955868750.jpghash✓1
17466160240814.jpghash✓1
17762354244933.jpghash✓1
17761825719096.jpghash✓1
17762727127916.jpghash✓1
17762410594029.jpghash✓1
16838892427265.jpghash✓1
17762546456798.jpghash✓1
17762505147036.jpghash✓1
16757811930134.jpghash✓1
17758299912345.jpghash✓1
17761986651539.jpghash✓1
17761808526669.jpghash✓1
17761599335545.jpghash✓1
17761667319335.jpghash✓1
17757278938059.jpghash✓1
17750331887069.jpghash✓1

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.expansion.com
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://expansion.com Canonical https://www.expansion.com Match Self-referencing (correct) Target 200 ✓
A
Meta Tags
Title: 23 chars
PASS
Title: 23 chars
Info::
Page title is set
Got: Todo EXPANSIÓN PREMIUM
Warning::
Title is only 23 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Todo EXPANSIÓN PREMIUM"

23 characters Too short
Title: Todo EXPANSIÓN PREMIUM
H1: PORTADA
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
2086 words, Very Difficult
PASS
2086 words, Very Difficult
Info::
Page has 2086 words — good depth for search engines
Info::
Text-to-HTML ratio is 3%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 24)
2086 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 24

Text-to-HTML Ratio

3% text 97% HTML

14 KB / 550 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Schema Markup Audit
1 schema types detected
PASS

Detected schema types

NewsMediaOrganization json-ld
0/0 required

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

  • moderate

    Event

    Page mentions an event (time element or event markup) that could be marked up as Event

    Events appear in dedicated event search and Google Events

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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