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https://express.co.uk

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
90
GRADE
A
FIX
1
REVIEW
1
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 1 REVIEW 1 FIX
D
Schema Markup Audit
Action
2 schema types detected
FIX

Rich result eligibility

WebSite Not eligible

Sitelinks search box

Missing: name

Detected schema types

WebSite json-ld → Sitelinks search box
1/2 required · 1/1 recommended
Required fields (Google)
  • name — Add the site name Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type
NewsMediaOrganization json-ld
0/0 required

Your WebSite structured data is missing required fields for Google's Sitelinks search box. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

B
Image SEO
190 images, 4 descriptive filenames
REVIEW
190 images, 4 descriptive filenames
Warning::
98% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
4 descriptive
0 hash-based
186 generic
190 total
FilenameQualityAltIssues
2194570_1.jpggeneric1
Current: 2194570_1.jpg
Suggested: 590x393.jpg
2194402_1.jpggeneric1
Current: 2194402_1.jpg
Suggested: 183x122.jpg
2192349_1.jpggeneric1
Current: 2192349_1.jpg
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2194614_1.jpggeneric1
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2194611_1.jpggeneric1
Current: 2194611_1.jpg
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2192349_1.jpggeneric1
Current: 2192349_1.jpg
Suggested: 237x141.jpg
2194614_1.jpggeneric1
Current: 2194614_1.jpg
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2194611_1.jpggeneric1
Current: 2194611_1.jpg
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2194326_1.jpggeneric1
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2194560_1.jpggeneric1
Current: 2194560_1.jpg
Suggested: 285x190.jpg
2194478_1.jpggeneric1
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2194488_1.jpggeneric1
Current: 2194488_1.jpg
Suggested: 285x395.jpg
2194609_1.jpggeneric1
Current: 2194609_1.jpg
Suggested: 285x169.jpg
2194562_1.jpggeneric1
Current: 2194562_1.jpg
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2194557_1.jpggeneric1
Current: 2194557_1.jpg
Suggested: 183x122.jpg
2194504_1.jpggeneric1
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2194389_1.jpggeneric1
Current: 2194389_1.jpg
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2194598_1.jpggeneric1
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2193830_1.jpggeneric1
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2193885_1.jpggeneric1
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2194557_1.jpggeneric1
Current: 2194557_1.jpg
Suggested: 237x141.jpg
2194504_1.jpggeneric1
Current: 2194504_1.jpg
Suggested: 237x141.jpg
2194389_1.jpggeneric1
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2193810_1.jpggeneric1
Current: 2193810_1.jpg
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2193895_1.jpggeneric1
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2193772_1.jpggeneric1
Current: 2193772_1.jpg
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2193884_1.jpggeneric1
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Suggested: 590x393.jpg
2194046_1.jpggeneric1
Current: 2194046_1.jpg
Suggested: 183x122.jpg
2193999_1.jpggeneric1
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2194591_1.jpggeneric1
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2194594_1.jpggeneric1
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2194581_1.jpggeneric1
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2194046_1.jpggeneric1
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2193999_1.jpggeneric1
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2194591_1.jpggeneric1
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2193962_1.jpggeneric1
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2194048_1.jpggeneric1
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Suggested: 285x190.jpg
2193878_1.jpggeneric1
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2194589_1.jpggeneric1
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Suggested: 285x395.jpg
2193922_1.jpggeneric1
Current: 2193922_1.jpg
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2193951_1.jpggeneric1
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2194548_1.jpggeneric1
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Suggested: 183x122.jpg
2194381_1.jpggeneric1
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2193402_1.jpggeneric1
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Suggested: 183x122.jpg
2194445_1.jpggeneric1
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Suggested: 365x217.jpg
2194566_1.jpggeneric1
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2194467_1.jpggeneric1
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2194380_1.jpggeneric1
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2194423_1.jpggeneric1
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2194548_1.jpggeneric1
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2194381_1.jpggeneric1
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2193402_1.jpggeneric1
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2194546_1.jpggeneric1
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2194531_1.jpggeneric1
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2194526_1.jpggeneric1
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2193845_1.jpggeneric1
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2194347_1.jpggeneric1
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2194536_1.jpggeneric1
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2194268_1.jpggeneric1
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2147895_1.jpggeneric1
Current: 2147895_1.jpg
Suggested: 590x.jpg
2194537_1.jpggeneric1
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2194294_1.jpggeneric1
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2194444_1.jpggeneric1
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2194527_1.jpggeneric1
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2194347_1.jpggeneric1
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2194536_1.jpggeneric1
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2194268_1.jpggeneric1
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2194367_1.jpggeneric1
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2194319_1.jpggeneric1
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Suggested: 285x190.jpg
2194447_1.jpggeneric1
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2193744_1.jpggeneric1
Current: 2193744_1.jpg
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2194076_1.jpggeneric1
Current: 2194076_1.jpg
Suggested: 285x169.jpg
2193630_1.jpggeneric1
Current: 2193630_1.jpg
Suggested: 285x169.jpg
2194136_1.jpggeneric1
Current: 2194136_1.jpg
Suggested: 183x122.jpg
2193441_1.jpggeneric1
Current: 2193441_1.jpg
Suggested: 183x122.jpg
2193852_1.jpggeneric1
Current: 2193852_1.jpg
Suggested: 183x122.jpg
2194601_1.jpggeneric1
Current: 2194601_1.jpg
Suggested: 365x217.jpg
2194172_1.jpggeneric1
Current: 2194172_1.jpg
Suggested: 183x122.jpg
2193840_1.jpggeneric1
Current: 2193840_1.jpg
Suggested: 183x122.jpg
2194483_1.jpggeneric1
Current: 2194483_1.jpg
Suggested: 183x122.jpg
2194556_1.jpggeneric1
Current: 2194556_1.jpg
Suggested: 183x122.jpg
2194136_1.jpggeneric1
Current: 2194136_1.jpg
Suggested: 237x141.jpg
2193441_1.jpggeneric1
Current: 2193441_1.jpg
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2193852_1.jpggeneric1
Current: 2193852_1.jpg
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2194332_1.jpggeneric1
Current: 2194332_1.jpg
Suggested: 494x294.jpg
2194245_1.jpggeneric1
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Suggested: 285x190.jpg
2194209_1.jpggeneric1
Current: 2194209_1.jpg
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2194005_1.jpggeneric1
Current: 2194005_1.jpg
Suggested: 590x393.jpg
2192858_1.jpggeneric1
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2194098_1.jpggeneric1
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2194344_1.jpggeneric1
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Suggested: 183x122.jpg
2194153_1.jpggeneric1
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2194220_1.jpggeneric1
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2193728_1.jpggeneric1
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2193802_1.jpggeneric1
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2192858_1.jpggeneric1
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2194098_1.jpggeneric1
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2194344_1.jpggeneric1
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2194575_1.jpggeneric1
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2194571_1.jpggeneric1
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2194549_1.jpggeneric1
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2194301_1.jpggeneric1
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2194278_1.jpggeneric1
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2194095_1.jpggeneric1
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2194284_1.jpggeneric1
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2194307_1.jpggeneric1
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2193259_1.jpggeneric1
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2194617_1.jpggeneric1
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2193979_1.jpggeneric1
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2194469_1.jpggeneric1
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2193735_1.jpggeneric1
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2194234_1.jpggeneric1
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2194284_1.jpggeneric1
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2194307_1.jpggeneric1
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2193259_1.jpggeneric1
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2193945_1.jpggeneric1
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2193924_1.jpggeneric1
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2194364_1.jpggeneric1
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2194099_1.jpggeneric1
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2194082_1.jpggeneric1
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2193611_1.jpggeneric1
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2194086_1.jpggeneric1
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2194359_1.jpggeneric1
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2193743_1.jpggeneric1
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2194187_1.jpggeneric1
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2194082_1.jpggeneric1
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2193611_1.jpggeneric1
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2194086_1.jpggeneric1
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2188490_1.jpggeneric1
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2194608_1.jpggeneric1
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2194590_1.jpggeneric1
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2194133_1.jpggeneric1
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2194314_1.jpggeneric1
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2194229_1.jpggeneric1
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2194243_1.jpggeneric1
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2194149_1.jpggeneric1
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2193961_1.jpggeneric1
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2194517_1.jpggeneric1
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2194508_1.jpggeneric1
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2193731_1.jpggeneric1
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2194123_1.jpggeneric1
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2194382_1.jpggeneric1
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2194243_1.jpggeneric1
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2194149_1.jpggeneric1
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2193961_1.jpggeneric1
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2194332_1.jpggeneric1
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2194181_1.jpggeneric1
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2193941_1.jpggeneric1
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2194217_1.jpggeneric1
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2194167_1.jpggeneric1
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2194215_1.jpggeneric1
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2194279_1.jpggeneric1
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2194481_1.jpggeneric1
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2194039_1.jpggeneric1
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2194335_1.jpggeneric1
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2194189_1.jpggeneric1
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2193658_1.jpggeneric1
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2194167_1.jpggeneric1
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2194049_1.jpggeneric1
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2194297_1.jpggeneric1
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2194599_1.jpggeneric1
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2194205_1.jpggeneric1
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2194485_1.jpggeneric1
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2194408_1.jpggeneric1
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2194330_1.jpggeneric1
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2194312_1.jpggeneric1
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2194470_1.jpggeneric1
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2194065_1.jpggeneric1
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2194540_1.jpggeneric1
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2194509_1.jpggeneric1
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2194065_1.jpggeneric1
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2194540_1.jpggeneric1
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2194509_1.jpggeneric1
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Suggested: 237x141.jpg

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.express.co.uk/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://express.co.uk Canonical https://www.express.co.uk/ Match Self-referencing (correct)
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Latest UK and World News, Sport and Comment | Express.co.uk
Info::
Title length (59 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Latest UK and World News, Sport and Comment | Express.co.uk"

59 characters Optimal ✓
Title: Latest UK and World News, Sport and Comment | Express.co.uk
H1: Express. Home of the Daily and Sunday Express.
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
4191 words, Difficult
PASS
4191 words, Difficult
Info::
Page has 4191 words — good depth for search engines
Info::
Text-to-HTML ratio is 3%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 12)
4191 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 12

Text-to-HTML Ratio

3% text 97% HTML

25 KB / 777 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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