Skip to content
https://ey.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.ey.com/content/dam/ey-unified-site/ey-com/en-gl/generic/images/ey-logo-black.png
Info::
og:description is long (222 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 222 chars Expected: 55–200 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://www.ey.com/content/dam/ey-unified-site/ey-com/en-gl/generic/images/ey-logo-black.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 222 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

ey.com

Home | Shape the future with confidence

EY verleent diensten op het gebied van consulting, assurance, belastingen en transacties, waarmee wij de moeilijkste uitdagingen voor onze klanten helpen oplossen en een betere werkomgeving voor iedereen tot stand brengen.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (222 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — Home | Shape the future with confidence
  • twitter:description — EY verleent diensten op het gebied van consulting, assurance, belastingen en transacties, waarmee wij de moeilijkste ...
  • twitter:image — https://www.ey.com/content/dam/ey-unified-site/ey-com/en-gl/generic/images/ey-logo-black.png
  • Description will be truncated on Twitter/X (222 chars, max 200)

    → Tighten the description to ≤200 characters

EY.COM

Home | Shape the future with confidence

EY verleent diensten op het gebied van consulting, assurance, belastingen en transacties, waarmee wij de moeilijkste uitdagingen voor onze klanten helpen oplossen en een betere werkomgeving voor iedereen tot stand brengen.

Preview quality · Facebook B · 80/100

Description will be truncated (222 chars / 155 max)

  • og:title — Home | Shape the future with confidence
  • og:description — EY verleent diensten op het gebied van consulting, assurance, belastingen en transacties, waarmee wij de moeilijkste ...
  • og:image — https://www.ey.com/content/dam/ey-unified-site/ey-com/en-gl/generic/images/ey-logo-black.png
  • og:type — website
  • og:url — https://www.ey.com/nl_nl
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
  • Description will be truncated on Facebook (222 chars, max 155)

    → Tighten og:description to ≤155 characters

Home | Shape the future with confidence

ey.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (222 chars / 150 max)

  • og:title — Home | Shape the future with confidence
  • og:description — EY verleent diensten op het gebied van consulting, assurance, belastingen en transacties, waarmee wij de moeilijkste ...
  • og:image — https://www.ey.com/content/dam/ey-unified-site/ey-com/en-gl/generic/images/ey-logo-black.png
  • Description will be truncated on LinkedIn (222 chars, max 150)

    → Tighten og:description to ≤150 characters

ey.com

Home | Shape the future with confidence

EY verleent diensten op het gebied van consulting, assurance, belastingen en transacties, waarmee wij de moeilijkste uitdagingen voor onze klanten helpen oplossen en een betere werkomgeving voor iedereen tot stand brengen.

Preview quality · Slack A+ · 100/100
  • og:title — Home | Shape the future with confidence
  • og:description — EY verleent diensten op het gebied van consulting, assurance, belastingen en transacties, waarmee wij de moeilijkste ...
  • og:image — https://www.ey.com/content/dam/ey-unified-site/ey-com/en-gl/generic/images/ey-logo-black.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
B
Structured Data
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
4 properties Valid
Missing required property: name
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "url": "https://www.ey.com/nl_nl",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.ey.com/nl_nl/search?&q={query}",
    "query": "required"
  }
}
Block 2 : Organization
7 properties Valid
Missing required property: name
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "@id": "Organization",
  "description": "EY verleent diensten op het gebied van consulting, assurance, belastingen en transacties, waarmee wij de moeilijkste uitdagingen voor onze klanten helpen oplossen en een betere werkomgeving voor iedereen tot stand brengen.",
  "email": "contact@ey.com",
  "logo": "/content/dam/ey-unified-site/site-resources/ey-com/ey-logo-footer.png",
  "url": "https://www.ey.com/nl_nl"
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

62/100

Site name appears as

Page titleFilter Icon
og:site_name
twitter:siteEY_Nederland
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

has logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback