Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://www.ey.com/content/dam/ey-unified-site/ey-com/en-gl/generic/images/ey-logo-black.pngThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
222 charsDescriptions over 200 characters may be truncated in social sharing previews.
55–200 charsog:description borderline-too-long — social platforms truncate around ~200 chars.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Preview

ey.com
Home | Shape the future with confidence
EY verleent diensten op het gebied van consulting, assurance, belastingen en transacties, waarmee wij de moeilijkste uitdagingen voor onze klanten helpen oplossen en een betere werkomgeving voor iedereen tot stand brengen.
Description will be truncated (222 chars / 200 max)
- twitter:card — summary_large_image
- twitter:title — Home | Shape the future with confidence
- twitter:description — EY verleent diensten op het gebied van consulting, assurance, belastingen en transacties, waarmee wij de moeilijkste ...
- twitter:image — https://www.ey.com/content/dam/ey-unified-site/ey-com/en-gl/generic/images/ey-logo-black.png
Description will be truncated on Twitter/X (222 chars, max 200)
→ Tighten the description to ≤200 characters

EY.COM
Home | Shape the future with confidence
EY verleent diensten op het gebied van consulting, assurance, belastingen en transacties, waarmee wij de moeilijkste uitdagingen voor onze klanten helpen oplossen en een betere werkomgeving voor iedereen tot stand brengen.
Description will be truncated (222 chars / 155 max)
- og:title — Home | Shape the future with confidence
- og:description — EY verleent diensten op het gebied van consulting, assurance, belastingen en transacties, waarmee wij de moeilijkste ...
- og:image — https://www.ey.com/content/dam/ey-unified-site/ey-com/en-gl/generic/images/ey-logo-black.png
- og:type — website
- og:url — https://www.ey.com/nl_nl
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Description will be truncated on Facebook (222 chars, max 155)
→ Tighten og:description to ≤155 characters

Home | Shape the future with confidence
ey.com
Description will be truncated (222 chars / 150 max)
- og:title — Home | Shape the future with confidence
- og:description — EY verleent diensten op het gebied van consulting, assurance, belastingen en transacties, waarmee wij de moeilijkste ...
- og:image — https://www.ey.com/content/dam/ey-unified-site/ey-com/en-gl/generic/images/ey-logo-black.png
Description will be truncated on LinkedIn (222 chars, max 150)
→ Tighten og:description to ≤150 characters
ey.com
Home | Shape the future with confidence
EY verleent diensten op het gebied van consulting, assurance, belastingen en transacties, waarmee wij de moeilijkste uitdagingen voor onze klanten helpen oplossen en een betere werkomgeving voor iedereen tot stand brengen.

- og:title — Home | Shape the future with confidence
- og:description — EY verleent diensten op het gebied van consulting, assurance, belastingen en transacties, waarmee wij de moeilijkste ...
- og:image — https://www.ey.com/content/dam/ey-unified-site/ey-com/en-gl/generic/images/ey-logo-black.png
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
BStructured Data2 JSON-LD block(s) found — some improvements recommended.REVIEW
The "name" property is required for the WebSite schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
The "name" property is required for the Organization schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "sameAs" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.ey.com/nl_nl",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.ey.com/nl_nl/search?&q={query}",
"query": "required"
}
}{
"@context": "http://schema.org",
"@type": "Organization",
"@id": "Organization",
"description": "EY verleent diensten op het gebied van consulting, assurance, belastingen en transacties, waarmee wij de moeilijkste uitdagingen voor onze klanten helpen oplossen en een betere werkomgeving voor iedereen tot stand brengen.",
"email": "contact@ey.com",
"logo": "/content/dam/ey-unified-site/site-resources/ey-com/ey-logo-footer.png",
"url": "https://www.ey.com/nl_nl"
}CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
62/100
Site name appears as
| Page title | Filter Icon | |
| og:site_name | — | |
| twitter:site | EY_Nederland | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
8/15single size only
Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
4/15has logo + url
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks200 links checked, 199 healthy, 1 brokenPASS
Broken Links (1)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://ey.com/nl/nl_nl/home/newsroom/2026/02/topc... | <a> | Not Found |
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://www.hvglaw.nl/over-hvg-law | https://www.hvglaw.nl/over-hvg-law | <a> | 0 |