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https://farfetch.com

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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
68
GRADE
D
FIX
3
REVIEW
0
PASS
2
INFO
0
Checks
5
2 PASS 3 FIX
F
Open Graph
Action
No Open Graph tags found — social sharing previews will be generic.
FIX
No Open Graph tags found — social sharing previews will be generic.
Warning::
No Open Graph meta tags found
Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Why this matters

Without Open Graph tags, social shares show a broken or empty preview card.

Learn more ▾

When someone shares your URL on Facebook, LinkedIn, Slack, iMessage, or any modern chat app, the preview comes from <meta property="og:*"> tags. Without them you get either no card or whatever fragment the social platform guesses — usually unflattering. The four core og: tags (title, description, image, url) cover what every major platform actually reads.

Source: Open Graph Protocol

Preview

No image set

farfetch.com

No title set

No description

Preview quality · Twitter/X F · 20/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from <title>
  • twitter:description — falling back from <meta name=description>
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

FARFETCH.COM

No title set

No description

Preview quality · Facebook F · 10/100
  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

No title set

farfetch.com

Preview quality · LinkedIn D · 55/100
  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

farfetch.com

No title set

No description

Preview quality · Slack C · 70/100
  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

F · 38/100
FieldTwitter/XFacebookLinkedInSlack
og:title⚠⚠⚠
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

44/100

Site name appears as

Page titleThe Global Destination For Modern Luxury
og:site_name—
twitter:site—
Organization.nameFarfetch

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

0/20

Meta completeness

4/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:title missing
  • og:image missing
  • twitter:card missing
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : Organization
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Farfetch",
  "url": "https://www.farfetch.com",
  "logo": "https://www.farfetch.com/static/images/logo.png",
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "+1 (213) 375-0858",
      "contactType": "Customer Service"
    }
  ],
  "sameAs": [
    "https://twitter.com/farfetch",
    "https://www.pinterest.com/farfetch/",
    "https://www.instagram.com/farfetch/",
    "https://plus.google.com/+farfetch",
    "https://weibo.com/farfetch?topnav=1&wvr=6",
    "https://www.youtube.com/user/farfetchdotcom",
    "https://vine.co/u/910946478355263488",
    "https://farfetch.tumblr.com/",
    "https://www.facebook.com/farfetch/"
  ]
}
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