Skip to content
https://fau.de

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
2 properties Valid
Missing required property: name
Missing required property: url
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://www.fau.de/#/schema/WebSite",
      "url": "https://www.fau.de/",
      "name": "FAU",
      "description": "Wissen bewegen",
      "inLanguage": "de",
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https://www.fau.de/search/{search_term_string}/"
        },
        "query-input": "required name=search_term_string"
      },
      "publisher": {
        "@id": "https://www.fau.de/#/schema/Organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://www.fau.de/",
      "url": "https://www.fau.de/",
      "name": "Wissen bewegen | Friedrich-Alexander-Universität",
      "description": "Mit über 275 Studiengängen, exzellenter Forschung und internationalen Kooperationen prägt die FAU Erlangen-Nürnberg Wissenschaft und Gesellschaft.",
      "inLanguage": "de",
      "isPartOf": {
        "@id": "https://www.fau.de/#/schema/WebSite"
      },
      "breadcrumb": {
        "@type": "BreadcrumbList",
        "@id": "https://www.fau.de/#/schema/BreadcrumbList",
        "itemListElement": {
          "@type": "ListItem",
          "position": 1,
          "name": "FAU"
        }
      },
      "potentialAction": {
        "@type": "ReadAction",
        "target": "https://www.fau.de/"
      },
      "about": {
        "@id": "https://www.fau.de/#/schema/Organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.fau.de/#/schema/Organization",
      "name": "FAU",
      "url": "https://www.fau.de/",
      "sameAs": "https://www.instagram.com/uni_fau/",
      "logo": {
        "@type": "ImageObject",
        "url": "https://www.fau.de/wp-content/uploads/sites/4/2025/11/cropped-Favicon_BGblue.png",
        "contentUrl": "https://www.fau.de/wp-content/uploads/sites/4/2025/11/cropped-Favicon_BGblue.png",
        "width": 512,
        "height": 512,
        "contentSize": "10508"
      }
    }
  ]
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

60/100

Site name appears as

Page titleFriedrich-Alexander-Universität
og:site_nameFAU
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

fau.de

Wissen bewegen - Friedrich-Alexander-Universität

Mit über 275 Studiengängen, exzellenter Forschung und internationalen Kooperationen prägt die FAU Erlangen-Nürnberg Wissenschaft und Gesellschaft.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Wissen bewegen - Friedrich-Alexander-Universität
  • twitter:description — Mit über 275 Studiengängen, exzellenter Forschung und internationalen Kooperationen prägt die FAU Erlangen-Nürnberg W...
  • twitter:image — https://www.fau.de/wp-content/uploads/sites/4/2025/11/fau_startseite_hero_3_father-and-sun_1125-1024x576.webp

FAU.DE

Wissen bewegen - Friedrich-Alexander-Universität

Mit über 275 Studiengängen, exzellenter Forschung und internationalen Kooperationen prägt die FAU Erlangen-Nürnberg Wissenschaft und Gesellschaft.

Preview quality · Facebook A+ · 100/100
  • og:title — Wissen bewegen - Friedrich-Alexander-Universität
  • og:description — Mit über 275 Studiengängen, exzellenter Forschung und internationalen Kooperationen prägt die FAU Erlangen-Nürnberg W...
  • og:image — https://www.fau.de/wp-content/uploads/sites/4/2025/11/fau_startseite_hero_3_father-and-sun_1125-1024x576.webp
  • og:type — website
  • og:url — https://www.fau.de/
  • og:site_name — FAU

Wissen bewegen - Friedrich-Alexander-Universität

fau.de

Preview quality · LinkedIn A+ · 100/100
  • og:title — Wissen bewegen - Friedrich-Alexander-Universität
  • og:description — Mit über 275 Studiengängen, exzellenter Forschung und internationalen Kooperationen prägt die FAU Erlangen-Nürnberg W...
  • og:image — https://www.fau.de/wp-content/uploads/sites/4/2025/11/fau_startseite_hero_3_father-and-sun_1125-1024x576.webp

fau.de

Wissen bewegen - Friedrich-Alexander-Universität

Mit über 275 Studiengängen, exzellenter Forschung und internationalen Kooperationen prägt die FAU Erlangen-Nürnberg Wissenschaft und Gesellschaft.

Preview quality · Slack A+ · 100/100
  • og:title — Wissen bewegen - Friedrich-Alexander-Universität
  • og:description — Mit über 275 Studiengängen, exzellenter Forschung und internationalen Kooperationen prägt die FAU Erlangen-Nürnberg W...
  • og:image — https://www.fau.de/wp-content/uploads/sites/4/2025/11/fau_startseite_hero_3_father-and-sun_1125-1024x576.webp

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 100/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback