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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
90
GRADE
A
FIX
2
REVIEW
0
PASS
3
INFO
0
Checks
5
3 PASS 2 FIX
F
Open Graph
Action
Open Graph tags need attention — social sharing previews may be incomplete.
FIX
Open Graph tags need attention — social sharing previews may be incomplete.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.faz.net/faz-share-logo.jpg
Warning::
Missing og:title
The og:title tag controls the title shown in social sharing previews.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
URL: https://www.faz.net/faz-share-logo.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:title tag controls the title shown in social sharing previews.

Why this matters

Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.

Learn more ▾

og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.

Source: Open Graph Protocol

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

Preview

faz.net

No title set

No description

Preview quality · Twitter/X A · 90/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from <title>
  • twitter:description — falling back from <meta name=description>
  • twitter:image — https://www.faz.net/faz-share-logo.jpg

FAZ.NET

No title set

No description

Preview quality · Facebook B · 75/100
  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — https://www.faz.net/faz-share-logo.jpg
  • og:type — article
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — FAZ.NET

No title set

faz.net

Preview quality · LinkedIn A · 90/100
  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — https://www.faz.net/faz-share-logo.jpg

faz.net

No title set

No description

Preview quality · Slack A · 90/100
  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — https://www.faz.net/faz-share-logo.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 86/100
FieldTwitter/XFacebookLinkedInSlack
og:title⚠⚠⚠
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

41/100

Site name appears as

Page titleFrankfurter Allgemeine Zeitung
og:site_nameFAZ.NET
twitter:site@faznet
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

covers SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:title missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
4 JSON-LD block(s) found — structured data is well configured.
PASS
4 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Custom type "SiteNavigationElement" — unable to validate specific properties
Info::
Custom type "CollectionPage" — unable to validate specific properties
Info::
Custom type "ItemList" — unable to validate specific properties
Info::
4 JSON-LD blocks found

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : SiteNavigationElement
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "SiteNavigationElement",
  "url": [
    "https://www.faz.net/aktuell/politik/",
    "https://www.faz.net/aktuell/wirtschaft/",
    "https://www.faz.net/aktuell/finanzen/",
    "https://www.faz.net/aktuell/feuilleton/",
    "https://www.faz.net/aktuell/karriere-hochschule/",
    "https://www.faz.net/aktuell/sport/",
    "https://www.faz.net/aktuell/gesellschaft/",
    "https://www.faz.net/aktuell/stil/",
    "https://www.faz.net/aktuell/rhein-main/",
    "https://www.faz.net/aktuell/technik-motor/",
    "https://www.faz.net/aktuell/wissen/",
    "https://www.faz.net/aktuell/reise/"
  ]
}
Block 2 : CollectionPage
6 properties Valid
{
  "@context": "https://schema.org",
  "@type": "CollectionPage",
  "headline": "Aktuell",
  "url": "https://www.faz.net/aktuell/",
  "description": "News, Nachrichten und aktuelle Meldungen aus allen Ressorts. Politik, Wirtschaft, Sport, Feuilleton und Finanzen im Überblick.",
  "significantLink": [
    "https://www.faz.net/aktuell/wissen/erde-klima/klimablog-kipppunkt-neue-indizien-fuer-einen-golfstrom-kollaps-17480648.html",
    "https://www.faz.net/aktuell/politik/ausland/liveblog-iran-krieg-merz-reist-am-freitag-zu-hormus-beratungen-nach-paris-faz-200583539.html",
    "https://www.faz.net/aktuell/sport/fussball/champions-league/fc-bayern-muenchen-nach-4-3-gegen-real-madrid-in-champions-league-halbfinale-200652574.html",
    "https://www.faz.net/aktuell/finanzen/altersversorgung-von-aerzten-anwaelten-und-architekten-die-fatalen-fehler-der-versorgungswerke-accg-200719074.html",
    "https://www.faz.net/aktuell/sport/fussball/champions-league/fc-arsenal-0-0-gegen-sporting-lissabon-im-champions-league-viertelfinale-200721855.html",
    "https://www.faz.net/premium/digitalwirtschaft/kuenstliche-intelligenz/chatgpt-wie-ki-schuelern-hilft-und-schlauer-macht-accg-200725763.html",
    "https://www.faz.net/premium/digitalwirtschaft/kuenstliche-intelligenz/wie-ki-agenten-buchhaltung-und-steuerberatung-revolutionieren-accg-200725933.html",
    "https://www.faz.net/aktuell/feuilleton/kunst-und-architektur/ausstellung/louvre-zeigt-den-lehrer-duerers-martin-schongauer-200726635.html",
    "https://www.faz.net/premium/digitalwirtschaft/kuenstliche-intelligenz/openai-konkurrent-anthropic-roman-howe-treibt-europa-expansion-voran-accg-200727979.html",
    "https://www.faz.net/aktuell/wirtschaft/unternehmen/diskriminieren-supermaerkte-aeltere-menschen-200729718.html",
    "https://www.faz.net/aktuell/wirtschaft/grossbritannien-leidet-unter-ideologischer-klimapolitik-200729785.html",
    "https://www.faz.net/aktuell/finanzen/finanzmarkt/wann-autofahrer-jetzt-am-billigsten-tanken-200733229.html",
    "https://www.faz.net/aktuell/gesellschaft/menschen/deutschlands-bequemlichkeit-komfort-statt-kriegsfaehigkeit-200733393.html",
    "https://www.faz.net/aktuell/rhein-main/region-und-hessen/speedmarathon-in-hessen-so-liefen-die-blitzer-kontrollen-der-polizei-ab-200733589.html",
    "https://www.faz.net/aktuell/politik/inland/baden-wuerttemberg-eine-spricht-vom-ende-der-volkspartei-spd-200733609.html",
    "https://www.faz.net/aktuell/wirtschaft/eu-haushalt-es-ist-zeit-fuer-ein-sparprogramm-200734018.html",
    "https://www.faz.net/aktuell/rhein-main/kriminalitaet-videoueberwachung-bekaempft-nur-symptome-nicht-ursachen-200734087.html",
    "https://www.faz.net/aktuell/wirtschaft/hortet-china-oel-wer-wuerde-in-chinas-lage-nicht-kaufen-200734190.html",
    "https://www.faz.net/aktuell/sport/fussball/dfb-frauen-das-steckt-hinter-christian-wuecks-kritik-200734320.html",
    "https://www.faz.net/aktuell/politik/inland/wie-bundesbeamte-kuenftig-bezahlt-werden-sollen-200734588.html",
    "https://www.faz.net/aktuell/feuilleton/debatten/eklat-um-papst-trump-serviert-giorgia-meloni-als-enge-freundin-ab-200734602.html",
    "https://www.faz.net/aktuell/feuilleton/buecher/literatur/rechtsruck-bei-hachette-boualem-sansal-kommt-ein-verlagsleiter-geht-200734728.html",
    "https://www.faz.net/aktuell/politik/100-jahre-lufthansa-kraniche-streiken-nicht-200734785.html",
    "https://www.faz.net/aktuell/feuilleton/medien-und-film/medienpolitik/gericht-seziert-masterplan-story-von-correctiv-200734802.html",
    "https://www.faz.net/aktuell/feuilleton/medien-und-film/medienpolitik/peter-magyar-rechnet-mit-ungarns-staatsfunk-ab-200734804.html",
    "https://www.faz.net/aktuell/politik/inland/hat-die-koalition-nicht-an-beamte-gedacht-200734815.html",
    "https://www.faz.net/aktuell/sport/fussball/bundesliga/eren-dinkci-freundin-von-bundesliga-profi-mit-krebs-diagnose-200735540.html",
    "https://www.faz.net/aktuell/gesellschaft/tiere/zehntausende-bienen-suchen-stadt-in-israel-heim-200735565.html"
  ]
}
Block 3 : ItemList
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "ItemList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.faz.net/aktuell/wissen/erde-klima/klimablog-kipppunkt-neue-indizien-fuer-einen-golfstrom-kollaps-17480648.html"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "url": "https://www.faz.net/aktuell/politik/ausland/liveblog-iran-krieg-merz-reist-am-freitag-zu-hormus-beratungen-nach-paris-faz-200583539.html"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "url": "https://www.faz.net/aktuell/sport/fussball/champions-league/fc-bayern-muenchen-nach-4-3-gegen-real-madrid-in-champions-league-halbfinale-200652574.html"
    },
    {
      "@type": "ListItem",
      "position": 4,
      "url": "https://www.faz.net/aktuell/finanzen/altersversorgung-von-aerzten-anwaelten-und-architekten-die-fatalen-fehler-der-versorgungswerke-accg-200719074.html"
    },
    {
      "@type": "ListItem",
      "position": 5,
      "url": "https://www.faz.net/aktuell/sport/fussball/champions-league/fc-arsenal-0-0-gegen-sporting-lissabon-im-champions-league-viertelfinale-200721855.html"
    },
    {
      "@type": "ListItem",
      "position": 6,
      "url": "https://www.faz.net/premium/digitalwirtschaft/kuenstliche-intelligenz/chatgpt-wie-ki-schuelern-hilft-und-schlauer-macht-accg-200725763.html"
    },
    {
      "@type": "ListItem",
      "position": 7,
      "url": "https://www.faz.net/premium/digitalwirtschaft/kuenstliche-intelligenz/wie-ki-agenten-buchhaltung-und-steuerberatung-revolutionieren-accg-200725933.html"
    },
    {
      "@type": "ListItem",
      "position": 8,
      "url": "https://www.faz.net/aktuell/feuilleton/kunst-und-architektur/ausstellung/louvre-zeigt-den-lehrer-duerers-martin-schongauer-200726635.html"
    },
    {
      "@type": "ListItem",
      "position": 9,
      "url": "https://www.faz.net/premium/digitalwirtschaft/kuenstliche-intelligenz/openai-konkurrent-anthropic-roman-howe-treibt-europa-expansion-voran-accg-200727979.html"
    },
    {
      "@type": "ListItem",
      "position": 10,
      "url": "https://www.faz.net/aktuell/wirtschaft/unternehmen/diskriminieren-supermaerkte-aeltere-menschen-200729718.html"
    },
    {
      "@type": "ListItem",
      "position": 11,
      "url": "https://www.faz.net/aktuell/wirtschaft/grossbritannien-leidet-unter-ideologischer-klimapolitik-200729785.html"
    },
    {
      "@type": "ListItem",
      "position": 12,
      "url": "https://www.faz.net/aktuell/finanzen/finanzmarkt/wann-autofahrer-jetzt-am-billigsten-tanken-200733229.html"
    },
    {
      "@type": "ListItem",
      "position": 13,
      "url": "https://www.faz.net/aktuell/gesellschaft/menschen/deutschlands-bequemlichkeit-komfort-statt-kriegsfaehigkeit-200733393.html"
    },
    {
      "@type": "ListItem",
      "position": 14,
      "url": "https://www.faz.net/aktuell/rhein-main/region-und-hessen/speedmarathon-in-hessen-so-liefen-die-blitzer-kontrollen-der-polizei-ab-200733589.html"
    },
    {
      "@type": "ListItem",
      "position": 15,
      "url": "https://www.faz.net/aktuell/politik/inland/baden-wuerttemberg-eine-spricht-vom-ende-der-volkspartei-spd-200733609.html"
    },
    {
      "@type": "ListItem",
      "position": 16,
      "url": "https://www.faz.net/aktuell/wirtschaft/eu-haushalt-es-ist-zeit-fuer-ein-sparprogramm-200734018.html"
    },
    {
      "@type": "ListItem",
      "position": 17,
      "url": "https://www.faz.net/aktuell/rhein-main/kriminalitaet-videoueberwachung-bekaempft-nur-symptome-nicht-ursachen-200734087.html"
    },
    {
      "@type": "ListItem",
      "position": 18,
      "url": "https://www.faz.net/aktuell/wirtschaft/hortet-china-oel-wer-wuerde-in-chinas-lage-nicht-kaufen-200734190.html"
    },
    {
      "@type": "ListItem",
      "position": 19,
      "url": "https://www.faz.net/aktuell/sport/fussball/dfb-frauen-das-steckt-hinter-christian-wuecks-kritik-200734320.html"
    },
    {
      "@type": "ListItem",
      "position": 20,
      "url": "https://www.faz.net/aktuell/politik/inland/wie-bundesbeamte-kuenftig-bezahlt-werden-sollen-200734588.html"
    },
    {
      "@type": "ListItem",
      "position": 21,
      "url": "https://www.faz.net/aktuell/feuilleton/debatten/eklat-um-papst-trump-serviert-giorgia-meloni-als-enge-freundin-ab-200734602.html"
    },
    {
      "@type": "ListItem",
      "position": 22,
      "url": "https://www.faz.net/aktuell/feuilleton/buecher/literatur/rechtsruck-bei-hachette-boualem-sansal-kommt-ein-verlagsleiter-geht-200734728.html"
    },
    {
      "@type": "ListItem",
      "position": 23,
      "url": "https://www.faz.net/aktuell/politik/100-jahre-lufthansa-kraniche-streiken-nicht-200734785.html"
    },
    {
      "@type": "ListItem",
      "position": 24,
      "url": "https://www.faz.net/aktuell/feuilleton/medien-und-film/medienpolitik/gericht-seziert-masterplan-story-von-correctiv-200734802.html"
    },
    {
      "@type": "ListItem",
      "position": 25,
      "url": "https://www.faz.net/aktuell/feuilleton/medien-und-film/medienpolitik/peter-magyar-rechnet-mit-ungarns-staatsfunk-ab-200734804.html"
    },
    {
      "@type": "ListItem",
      "position": 26,
      "url": "https://www.faz.net/aktuell/politik/inland/hat-die-koalition-nicht-an-beamte-gedacht-200734815.html"
    },
    {
      "@type": "ListItem",
      "position": 27,
      "url": "https://www.faz.net/aktuell/sport/fussball/bundesliga/eren-dinkci-freundin-von-bundesliga-profi-mit-krebs-diagnose-200735540.html"
    },
    {
      "@type": "ListItem",
      "position": 28,
      "url": "https://www.faz.net/aktuell/gesellschaft/tiere/zehntausende-bienen-suchen-stadt-in-israel-heim-200735565.html"
    }
  ]
}
Block 4 : WebSite
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.faz.net/aktuell/",
  "name": "FAZ - Frankfurter Allgemeine Zeitung",
  "alternateName": [
    "FAZ",
    "F.A.Z.",
    "Frankfurter Allgemeine Zeitung",
    "FAZ.NET"
  ],
  "description": "News, Nachrichten und aktuelle Meldungen aus allen Ressorts. Politik, Wirtschaft, Sport, Feuilleton und Finanzen im Überblick.",
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "FAZ - Frankfurter Allgemeine Zeitung",
    "legalName": "Frankfurter Allgemeine Zeitung GmbH",
    "alternateName": [
      "FAZ",
      "F.A.Z.",
      "Frankfurter Allgemeine Zeitung",
      "FAZ.NET"
    ],
    "publishingPrinciples": "https://www.frankfurterallgemeine.de/unser-selbstverstaendnis",
    "url": "https://www.faz.net/aktuell/",
    "logo": "https://www.faz.net/faz_logo-1200x1200.webp",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "Pariser Straße 1",
      "addressLocality": "Frankfurt",
      "addressRegion": "Hessen",
      "postalCode": "60486",
      "addressCountry": "DE"
    },
    "contactPoint": [
      {
        "@type": "ContactPoint",
        "contactType": "Press",
        "telephone": "+49 69 7591 0",
        "email": "presse@faz.de"
      },
      {
        "@type": "ContactPoint",
        "contactType": "customer service",
        "telephone": "+49 69 7591 1000",
        "email": "vertrieb@faz.de",
        "faxNumber": "+49 69 7591 2180"
      }
    ],
    "sameAs": [
      "https://www.youtube.com/faz",
      "https://www.facebook.com/faz/",
      "https://twitter.com/faznet",
      "https://de.linkedin.com/company/frankfurter-allgemeine-zeitung",
      "https://www.xing.com/pages/frankfurterallgemeinezeitung",
      "https://de.wikipedia.org/wiki/Frankfurter_Allgemeine_Zeitung",
      "https://www.frankfurterallgemeine.de/die-faz",
      "https://www.instagram.com/faz/",
      "https://www.tiktok.com/@faz"
    ]
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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