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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
79
GRADE
C
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

40/100

Site name appears as

Page titleFCA
og:site_nameFCA
twitter:site@TheFCA
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

10/20

twitter:image set; og:image missing

Meta completeness

8/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add og:image — LinkedIn, Slack, Facebook ignore twitter:image
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:image missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is short (3 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 3 chars Expected: 25–60 chars

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 3 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

fca.org.uk

FCA

No description

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary
  • twitter:title — Homepage
  • twitter:description — falling back from <meta name=description>
  • twitter:image — https://www.fca.org.uk/sites/default/files/images/fca-logo-social-media.jpg

FCA.ORG.UK

FCA

No description

Preview quality · Facebook D · 60/100
  • og:title — FCA
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.fca.org.uk/
  • og:site_name — FCA

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

FCA

fca.org.uk

Preview quality · LinkedIn D · 60/100
  • og:title — FCA
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

fca.org.uk

FCA

No description

Preview quality · Slack A · 90/100
  • og:title — FCA
  • og:description — falling back from <meta name=description>
  • og:image — falling back from og:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 76/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description⚠⚠⚠
og:image⚠
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description⚠———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
2 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://www.fca.org.uk/",
      "description": "The Financial Conduct Authority is a financial regulatory body in the United Kingdom, but operates independently of the UK Government, and is financed by charging fees to members of the financial services industry.",
      "sameAs": [
        "https://www.linkedin.com/company/financial-conduct-authority",
        "https://twitter.com/TheFCA",
        "https://www.facebook.com/fcascamsmart"
      ],
      "name": "Financial Conduct Authority",
      "url": "https://www.fca.org.uk/",
      "telephone": "+44800 111 6768",
      "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "+44207 066 1000",
        "email": "firm.queries@fca.org.uk",
        "url": "https://www.fca.org.uk/",
        "contactType": "Customer service"
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "FCA Head Office",
        "addressLocality": "12 Endeavour Square",
        "addressRegion": "London",
        "postalCode": "E20 1JN",
        "addressCountry": "GB"
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://www.fca.org.uk/",
      "name": "Financial Conduct Authority",
      "url": "https://www.fca.org.uk/",
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https://www.fca.org.uk/search-results?search_term={search_term_string}"
        },
        "query": "https://www.fca.org.uk/search-results?search_term={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    }
  ]
}
Block 2 : WebPage
8 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebPage",
  "name": "Homepage",
  "description": "The FCA enables a fair and thriving financial services market, for the good of consumers and the economy. ",
  "inLanguage": "en-GB",
  "dateModified": "27\/03\/2026",
  "publisher": {
    "@type": "Organization",
    "name": "FCA",
    "logo": {
      "@type": "ImageObject",
      "url": "https:\/\/www.fca.org.uk\/sites\/default\/files\/images\/fca-logo-social-media.jpg"
    }
  },
  "@id": "https:\/\/www.fca.org.uk\/homepage"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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