Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FLinksAction122 links checked, 112 healthy, 10 brokenFIX
Broken Links (11)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://cxm-api.fifa.com/fifaplusweb/api | <link> | Not Found |
| 503 | https://api.fifa.com | <link> | Service Unavailable |
| 400 | https://cdn.cookielaw.org | <link> | Bad Request |
| 404 | https://www.gstatic.com | <link> | Not Found |
| ERR | https://inside.fifa.com/en/?intcmp=%28p_fifacom%29... | <a> | Get "https://inside.fifa.com/en/?intcmp=... |
| 404 | https://play.fifa.com/other-games?intcmp=%28p_fifa... | <a> | Not Found |
| ERR | https://inside.fifa.com/en/?intcmp=%28p_fifacom%29... | <a> | Get "https://inside.fifa.com/en/?intcmp=... |
| ERR | https://inside.fifa.com/organisation?intcmp=%28p_f... | <a> | Get "https://inside.fifa.com/organisatio... |
| ERR | https://inside.fifa.com/campaigns?intcmp=%28p_fifa... | <a> | Get "https://inside.fifa.com/campaigns?i... |
| ERR | https://inside.fifa.com/official-documents?intcmp=... | <a> | Get "https://inside.fifa.com/official-do... |
| 403 | https://cdn.theoplayer.com/conviva/conviva-4.0.12.... | <link> | Forbidden |
Redirects (5)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://digitalhub.fifa.com | https://digitalhub.fifa.com | <link> | 0 |
| https://play.fifa.com/trivia?intcmp=%28p... | https://play.fifa.com/trivia?intcmp=%28p... | <a> | 0 |
| https://www.inside.fifa.com/news/coca-co... | https://www.inside.fifa.com/news/coca-co... | <a> | 0 |
| https://www.fifa.com/legal/data-protecti... | https://www.fifa.com/legal/data-protecti... | <a> | 0 |
| https://www.fifa.com/data-protection-por... | https://www.fifa.com/data-protection-por... | <a> | 0 |
DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
D
48/100
Site name appears as
| Page title | Filter Button | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
0/15Contact info discoverable
0/10no contact info discoverable
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
fifa.com
FIFA | The Home of Football
The home of football across the globe, FIFA bring you the very latest tournament news, player exclusives and live match content all in one place.
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
FIFA.COM
FIFA | The Home of Football
The home of football across the globe, FIFA bring you the very latest tournament news, player exclusives and live match content all in one place.
- og:title — FIFA | The Home of Football
- og:description — The home of football across the globe, FIFA bring you the very latest tournament news, player exclusives and live mat...
- og:image — https://digitalhub.fifa.com/transform/59bfc153-30cc-4197-aca7-40325d0ce933/FIFA-platform-preview-image
- og:type — website
- og:url — https://www.fifa.com/en
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
FIFA | The Home of Football
fifa.com
- og:title — FIFA | The Home of Football
- og:description — The home of football across the globe, FIFA bring you the very latest tournament news, player exclusives and live mat...
- og:image — https://digitalhub.fifa.com/transform/59bfc153-30cc-4197-aca7-40325d0ce933/FIFA-platform-preview-image
fifa.com
FIFA | The Home of Football
The home of football across the globe, FIFA bring you the very latest tournament news, player exclusives and live match content all in one place.
- og:title — FIFA | The Home of Football
- og:description — The home of football across the globe, FIFA bring you the very latest tournament news, player exclusives and live mat...
- og:image — https://digitalhub.fifa.com/transform/59bfc153-30cc-4197-aca7-40325d0ce933/FIFA-platform-preview-image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |