Skip to content
https://filipnet.de

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
81
GRADE
B
FIX
2
REVIEW
4
PASS
3
INFO
0
Checks
9
3 PASS 4 REVIEW 2 FIX
F
Image Optimization
Action
5 issues found across 14 images
FIX
5 issues found across 14 images
Warning::
3 images significantly larger than display size
Resizing to display dimensions could save approximately 1637 KB.
Got: ~1637 KB wasted
Warning::
4 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
4 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 14 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
Total image weight: 2847 KB (2.8 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

54/100

Site name appears as

Page titlestep in and make yourself at home
og:site_namefilipnet.de
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Mixed Content
1 HTTP resource(s) loaded on HTTPS page
REVIEW
1 HTTP resource(s) loaded on HTTPS page
Critical::
HTTP link loaded on HTTPS page
Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
Got: http://gmpg.org/xfn/11 Expected: https://gmpg.org/xfn/11
URL: http://gmpg.org/xfn/11

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://gmpg.org/xfn/11
Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
og:title is short (11 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 11 chars Expected: 25–60 chars

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 11 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

filipnet.de

filipnet.de

No description

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — filipnet.de
  • twitter:description — Add twitter:description to give the preview body text
  • twitter:image — https://www.filipnet.de/wp-content/uploads/2017/12/logo.png

FILIPNET.DE

filipnet.de

No description

Preview quality · Facebook B · 80/100
  • og:title — filipnet.de
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.filipnet.de/wp-content/uploads/2017/12/logo.png
  • og:type — website
  • og:url — https://www.filipnet.de/
  • og:site_name — filipnet.de

  • og:image is too small for Facebook (135×135)

    → Upload an image at least 200×200 — recommended 1200×630 for large cards

filipnet.de

filipnet.de

Preview quality · LinkedIn B · 80/100
  • og:title — filipnet.de
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.filipnet.de/wp-content/uploads/2017/12/logo.png

  • og:image is too small for LinkedIn (135×135)

    → Upload an image at least 200×200

filipnet.de

filipnet.de

No description

Preview quality · Slack A · 85/100
  • og:title — filipnet.de
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.filipnet.de/wp-content/uploads/2017/12/logo.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 82/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
B
Open Graph / Twitter Card Depth
2 OG/Twitter depth issue(s) detected
REVIEW
2 OG/Twitter depth issue(s) detected
Warning::
og:image dimensions 135×135 are below Facebook's 200×200 minimum
Facebook treats OG images smaller than 200×200 as too small to display as a preview. The actual image will likely be ignored and shares will fall back to no preview image. Use at least 200×200; optimal is 1200×630 for the standard 1.91:1 wide preview.
Got: 135×135
Warning::
Twitter card is `summary_large_image` but OG image is 135×135 (ratio 1.00:1) -- closer to square
`twitter:card` is set to `summary_large_image` (the wide-image preview format), but the declared OG image dimensions (135×135, aspect ratio 1.00:1) are closer to square than wide. Twitter will crop the image to fit the wide format, often badly. Either: (1) provide a wider image (~2:1 ratio recommended; minimum 600×314, optimal 1200×630), or (2) change `twitter:card` to `summary` which uses a square thumbnail crop.
Got: 135×135 declared with summary_large_image card
B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
2 properties Valid
Missing required property: name
Missing required property: url
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://www.filipnet.de/#/schema/WebSite",
      "url": "https://www.filipnet.de/",
      "name": "filipnet.de",
      "description": "step in and make yourself at home",
      "inLanguage": "en-US",
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https://www.filipnet.de/search/{search_term_string}/"
        },
        "query-input": "required name=search_term_string"
      },
      "publisher": {
        "@id": "https://www.filipnet.de/#/schema/Organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://www.filipnet.de/",
      "url": "https://www.filipnet.de/",
      "name": "filipnet.de - step in and make yourself at home",
      "inLanguage": "en-US",
      "isPartOf": {
        "@id": "https://www.filipnet.de/#/schema/WebSite"
      },
      "breadcrumb": {
        "@type": "BreadcrumbList",
        "@id": "https://www.filipnet.de/#/schema/BreadcrumbList",
        "itemListElement": {
          "@type": "ListItem",
          "position": 1,
          "name": "filipnet.de"
        }
      },
      "about": {
        "@id": "https://www.filipnet.de/#/schema/Organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.filipnet.de/#/schema/Organization",
      "name": "filipnet.de",
      "url": "https://www.filipnet.de/",
      "logo": {
        "@type": "ImageObject",
        "url": "https://www.filipnet.de/wp-content/uploads/2017/12/logo.png",
        "contentUrl": "https://www.filipnet.de/wp-content/uploads/2017/12/logo.png",
        "width": 135,
        "height": 135
      }
    }
  ]
}
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 3 schema type(s)
PASS
1 JSON-LD block(s) declaring 3 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
3 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback