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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

47/100

Site name appears as

Page titleNext
og:site_nameFlourist
twitter:site@
Organization.nameFlourist

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:image missing
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is long (61 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 61 chars Expected: 25–60 chars

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 61 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

No image set

flourist.com

Flourist | Fresh Milled Flour & Premium Dry Goods. Shop here.

Organic flour stone milled to order and delivered to your door. We ship to Canada.

No image set

FLOURIST.COM

Flourist | Fresh Milled Flour & Premium Dry Goods. Shop here.

Organic flour stone milled to order and delivered to your door. We ship to Canada.

No image set

Flourist | Fresh Milled Flour & Premium Dry Goods. Shop here.

flourist.com

flourist.com

Flourist | Fresh Milled Flour & Premium Dry Goods. Shop here.

Organic flour stone milled to order and delivered to your door. We ship to Canada.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "Flourist  ",
  "logo": "https:\/\/flourist.com\/cdn\/shop\/files\/flourist-logo_160edd29-932b-432c-aa75-c7428c03af5b_1498x.png?v=1644622554",
  "sameAs": [
    "",
    "https:\/\/www.facebook.com\/heyflourist",
    "https:\/\/www.instagram.com\/flourist\/",
    "",
    "",
    "",
    "",
    "",
    ""
  ],
  "url": "https:\/\/flourist.com"
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "name": "Flourist  ",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https:\/\/flourist.com\/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  },
  "url": "https:\/\/flourist.com"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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