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· 0 checks — Desktop Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
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Detailed Report

Audit breakdown by category with detailed findings.

39

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
assets.adobedtm.com/248d63c2ff6b/5e8baaa76508/launch-dda3f8250d58.min.js3600.0 s213.0 KiB
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...3600.0 s185.1 KiB
t.contentsquare.net/uxa/9dd4e0033cb51.js900.0 s160.2 KiB
www.ford.com/vPHhI/Lhwpr/f8/o4bo/pZMP/1mOafSiu7buYmr/GzM7GGwHGgM/EwJxZn/5CO3oB21600.0 s176.6 KiB
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...3600.0 s137.8 KiB
/vPHhI/Lhwpr/f8/o4bo/pZMP/ttOafSiu/RwdCGGwHGgM/BxVORQ/M7a...21600.0 s150.1 KiB
www.ford.com/6bb0a6072175257e_complete.js3600.0 s82.9 KiB
cdn.evgnet.com/beacon/fordretail/fordretailprod/scripts/evergage.min.js120.0 s64.0 KiB
/adobe/assets/urn:aaid:aem:694d40a6-50c3-4662-9494-e5335e...604800.0 s544.0 KiB
/adobe/assets/urn:aaid:aem:2e14c1ca-1655-4ac9-96c2-999b42...604800.0 s536.8 KiB
cdn.cookielaw.org/scripttemplates/202601.1.0/otBannerSdk.js86400.0 s127.1 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/base...3600.0 s60.7 KiB
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...3600.0 s60.6 KiB
www.ford.com/fps/script/Ford/USA3600.0 s55.1 KiB
www.everestjs.net/static/amo-conversion-mapper.js0.0 ms43.7 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/base...3600.0 s43.6 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/head...3600.0 s38.3 KiB
/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842...3600.0 s34.7 KiB
creativesham.blob.core.windows.net/fdafattribution-sc/fdafcookie.js0.0 ms25.7 KiB
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...3600.0 s31.1 KiB
/adobe/assets/urn:aaid:aem:b2744ccf-e3fc-4397-8f21-4a04e6...604800.0 s238.3 KiB
/248d63c2ff6b/5e8baaa76508/175981059937/EX9235bfe389894bc...3600.0 s29.0 KiB
/adobe/assets/urn:aaid:aem:07218ad7-3df6-48b8-8ae3-25db44...604800.0 s209.3 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/head...3600.0 s15.9 KiB
js.adsrvr.org/up_loader.1.1.0.js0.0 ms12.3 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/foot...3600.0 s14.3 KiB
/adobe/assets/urn:aaid:aem:f9b8de22-0b25-4538-bca8-72b9b3...604800.0 s109.3 KiB
/adobe/assets/urn:aaid:aem:3bc3694e-636d-40a0-9ee2-003fc3...604800.0 s107.9 KiB
/aemservices/common/api/component/v2/loader.js/golf-spc?m...3600.0 s13.1 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/vendor/bootst...3600.0 s11.0 KiB
www.everestjs.net/static/st.v3.js0.0 ms8.8 KiB
bat.bing.com/p/insights/s/0.8.5986400.0 s15.6 KiB
www.ford.com/akam/13/59d8f8cd21600.0 s9.3 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/vendor/bootst...3600.0 s6.2 KiB
s.go-mpulse.net/boomerang/GYKYY-ZXCV3-7897G-57TA3-2CB7R604800.0 s49.0 KiB
/logos/1d20b685-0942-4b4d-a0af-b799c97f5cf6/d77df79b-07d4...86400.0 s9.2 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js86400.0 s9.1 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s4.3 KiB
www.ford.com/acservices/metrics.ford.en_us.js3600.0 s4.2 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/foot...3600.0 s3.6 KiB
/etc.clientlibs/common/clientlibs/metrics/base.lc-35ca6f2...3600.0 s3.6 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.7 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.4 KiB
/etc.clientlibs/common/clientlibs/core/app.lc-6f4c766d87a...3600.0 s1.4 KiB
fordlincolnshared.mpeasylink.com/mpel/mpel.js86400.0 s2.7 KiB
/248d63c2ff6b/5e8baaa76508/175981059937/RCf35bd55703fc4ac...3600.0 s1.3 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.3 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.3 KiB
/248d63c2ff6b/5e8baaa76508/175981059937/RC6ec0974f3c0841a...3600.0 s1.3 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg86400.0 s2.5 KiB
js.adsrvr.org/universal_pixel.js0.0 ms935 B
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.1 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.1 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.1 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.1 KiB
/248d63c2ff6b/5e8baaa76508/175981059937/RC0a1b20e004da4bb...3600.0 s1.1 KiB
/248d63c2ff6b/5e8baaa76508/175981059937/RCce4aa1afd80245f...3600.0 s1.1 KiB
www.ford.com/.rum/@adobe/helix-rum-js@%5E2/dist/micro.js3600.0 s1.1 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1.0 KiB
/248d63c2ff6b/5e8baaa76508/175981059937/RC18337f1ed6304ff...3600.0 s1012 B
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s1004 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC79026732bf684b5...3600.0 s966 B
/248d63c2ff6b/5e8baaa76508/175981059937/RCfd1e27c4e1854f2...3600.0 s956 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC61353af38a15455...3600.0 s955 B
fordlincolnshared.mpeasylink.com/mpel/mpel_ssd.js86400.0 s1.8 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s929 B
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s927 B
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s927 B
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s926 B
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...3600.0 s925 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC49619e46c2024f6...3600.0 s871 B
/248d63c2ff6b/5e8baaa76508/175981059937/RCd163a4c6d2cd41e...3600.0 s870 B
/248d63c2ff6b/5e8baaa76508/175981059937/RCa51a1ea0425b490...3600.0 s868 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC6623bd1e32764b9...3600.0 s868 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC7da4544b2172466...3600.0 s868 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC07930adf0ac747b...3600.0 s868 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC71c8ec1aada8407...3600.0 s867 B
/248d63c2ff6b/5e8baaa76508/175981059937/RCe3bd6ba89839429...3600.0 s860 B
/248d63c2ff6b/5e8baaa76508/175981059937/RCa97b72a2f9eb4d6...3600.0 s822 B
/248d63c2ff6b/5e8baaa76508/175981059937/RCf05be1763a394e6...3600.0 s822 B
/248d63c2ff6b/5e8baaa76508/175981059937/RCa94982052b57452...3600.0 s789 B
www.ford.com/shared/fonts/ford.css3600.0 s737 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC410da97ba50c4cb...3600.0 s673 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC5a976fa7d8ec448...3600.0 s664 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC4f02d87fef62491...3600.0 s664 B
fordlincolnshared.mpeasylink.com/mpel/mp_linkcode.js86400.0 s1.3 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/skin/ford/res...86400.0 s1.2 KiB
/248d63c2ff6b/5e8baaa76508/175981059937/RC9cb3b0f6f3884a7...3600.0 s602 B
/248d63c2ff6b/5e8baaa76508/175981059937/RCbacbcf043a054da...3600.0 s566 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC5436ac1825f6409...3600.0 s506 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC0d00bef57d7d475...3600.0 s505 B
/248d63c2ff6b/5e8baaa76508/175981059937/RC60eb8e6f98aa459...3600.0 s464 B
cdn.cookielaw.org/logos/static/ot_close.svg86400.0 s631 B
/track/pxl/?adv=6olrtbv&ct=0:p4erpyh&fmt=3&v=0&td1=bhp_fv...0.0 ms149 B
/track/pxl/?adv=6olrtbv&ct=0:vef5m2f&fmt=3&v=0&td1=fordbf...0.0 ms148 B
/tr/?id=270149406666413&ev=FordResearch&dl=https://www.fo...0.0 ms19 B
/tr?id=387195318385711&ev=PageView&dpo=LDU&dpoco=0&dpost=...0.0 ms16 B
/tr/?id=270149406666413&ev=FordPageview&dl=https://www.fo...0.0 ms16 B
/tr/?id=270149406666413&ev=FordPageview&dl=https://www.fo...0.0 ms16 B
/tr/?id=270149406666413&ev=Search&dl=https://www.buyfordn...0.0 ms16 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:25.122 source:map[column:15 line:26 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:5.971 source:map[column:508052 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:4.771 source:map[column:509802 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:1.428 source:map[column:510214 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:3.787 source:map[column:525213 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:23.329 source:map[column:559134 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:10.091 source:map[column:559261 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:1.705 source:map[column:559532 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:1.119 source:map[column:561537 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:2.494 source:map[column:561686 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:32.381 source:map[column:563430 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:1.972 source:map[column:589921 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:1.857 source:map[column:674669 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:0.163 source:map[column:674955 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]] map[reflowTime:1.178 source:map[column:181 line:107 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:1.007 source:map[column:20 line:128 type:source-location url:https://www.ford.com/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/base.lc-e76273f0a1e4f206fe01ffe44256b7b9-lc.min.js urlProvider:network]] map[reflowTime:0.663 source:map[column:84 line:147 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:0.46 source:map[column:213 line:147 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:0.249 source:map[column:4 line:148 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:0.302 source:map[column:68 line:148 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:3.593 source:map[column:372 line:148 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:0.704 source:map[column:444 line:148 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:2.973 source:map[column:57 line:151 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:13.993 source:map[column:98 line:39 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.js urlProvider:network]] map[reflowTime:0.418 source:map[column:564955 line:1 type:source-location url:https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-89a905213e67a4da321360b693e4604c-lc.min.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
2025 Ford Super Duty® sitting in a parking lot pulling a trailer with work supp… div.cmp_media > div.image > picture > img
/adobe/assets/urn:aaid:aem:694d40a6-50c3-4662-9494-e5335e...543.4 KiB535.3 KiB
A Ford Bronco Badlands equipped with search and rescue gear driving on an incli… div.cmp_media > div.image > picture > img.lazyloaded
/adobe/assets/urn:aaid:aem:2e14c1ca-1655-4ac9-96c2-999b42...536.3 KiB495.7 KiB
A blue with white graphics 2025 Ford Bronco® Raptor® racing through the desert div.cmp_media > div.image > picture > img.lazyloaded
/adobe/assets/urn:aaid:aem:07218ad7-3df6-48b8-8ae3-25db44...208.8 KiB179.6 KiB
Ford and MLB partnership announcement overlayed on a baseball stadium div.cmp_media > div.image > picture > img
/adobe/assets/urn:aaid:aem:b2744ccf-e3fc-4397-8f21-4a04e6...237.9 KiB63.3 KiB
A Red Bull Formula One car racing around a track div.cmp_media > div.image > picture > img.lazyloaded
/adobe/assets/urn:aaid:aem:3bc3694e-636d-40a0-9ee2-003fc3...107.6 KiB62.7 KiB
A 2025 Ford F-150® charges in the foreground as two people bathe their dog in t… div.cmp_media > div.image > picture > img
/adobe/assets/urn:aaid:aem:f9b8de22-0b25-4538-bca8-72b9b3...108.8 KiB29.0 KiB

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

More than 4 preconnect connections were found. These should be used sparingly and only to the most important origins.
description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer SizeDuration
assets.adobedtm.com/248d63c2ff6b/5e8baaa76508/launch-dda3f8250d58.min.js213.0 KiB
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...31.1 KiB82 ms
/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842...34.7 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/head...38.3 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/foot...14.3 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/base...43.6 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/vendor/bootst...11.0 KiB
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...60.6 KiB82 ms
www.ford.com/6bb0a6072175257e_complete.js82.9 KiB123 ms
www.ford.com/shared/fonts/ford.css737 B

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLEst Savings
/etc.clientlibs/brand_ford/brand/clientlibs/base/resource...20 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 513 ms
URLTime Spent
ford.com/513 ms
www.ford.com/0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 190 ms 144.7 KiB
URLTransfer SizeEst Savings
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...60.0 KiB49.4 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/base...43.0 KiB40.5 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/head...37.7 KiB35.0 KiB
22.5 KiB19.7 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 190 ms 889.8 KiB
URLTransfer SizeEst Savings
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...182.5 KiB150.1 KiB
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...137.2 KiB98.0 KiB
t.contentsquare.net/uxa/9dd4e0033cb51.js159.7 KiB73.5 KiB
cdn.cookielaw.org/scripttemplates/202601.1.0/otBannerSdk.js126.9 KiB65.6 KiB
www.googletagmanager.com/gtag/js?id=AW-1034351614&cx=c&gtm=4e64h1140.9 KiB60.8 KiB
www.googletagmanager.com/gtag/js?id=DC-690341&cx=c&gtm=4e64h1130.0 KiB57.4 KiB
cdn.evgnet.com/beacon/fordretail/fordretailprod/scripts/evergage.min.js63.4 KiB55.2 KiB
www.googletagmanager.com/gtag/js?id=DC-690327130.8 KiB53.1 KiB
/wdcwest/90499/onsite/generic1775571762840.js89.1 KiB45.9 KiB
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/base...60.1 KiB40.8 KiB
www.ford.com/vPHhI/Lhwpr/f8/o4bo/pZMP/1mOafSiu7buYmr/GzM7GGwHGgM/EwJxZn/5CO3oB175.6 KiB35.9 KiB
www.ford.com/adobedtmredirect/248d63c2ff6b/5e8baaa76508/launch-dda3f8250d58.min212.7 KiB33.6 KiB
www.ford.com/fps/script/Ford/USA54.6 KiB30.8 KiB
/vPHhI/Lhwpr/f8/o4bo/pZMP/ttOafSiu/RwdCGGwHGgM/BxVORQ/M7a...149.7 KiB30.5 KiB
www.account.ford.com/etc/fd/fma/bundle.js88.6 KiB30.4 KiB
www.ford.com/6bb0a6072175257e_complete.js82.6 KiB28.3 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
www.ford.com/6bb0a6072175257e_complete.js1.2 s998 ms9.3 ms
www.ford.com/1.1 s80 ms66 ms
t.contentsquare.net/uxa/9dd4e0033cb51.js932 ms827 ms22 ms
Unattributable875 ms109 ms0.0 ms
/vPHhI/Lhwpr/f8/o4bo/pZMP/ttOafSiu/RwdCGGwHGgM/BxVORQ/M7a...531 ms476 ms18 ms
s.go-mpulse.net/boomerang/GYKYY-ZXCV3-7897G-57TA3-2CB7R505 ms49 ms6.9 ms
www.ford.com/adobedtmredirect/248d63c2ff6b/5e8baaa76508/launch-dda3f8250d58.min488 ms397 ms70 ms
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...448 ms261 ms29 ms
www.ford.com/vPHhI/Lhwpr/f8/o4bo/pZMP/1mOafSiu7buYmr/GzM7GGwHGgM/EwJxZn/5CO3oB319 ms290 ms23 ms
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...254 ms208 ms4.6 ms
/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842...231 ms159 ms4.1 ms
www.account.ford.com/etc/fd/fma/bundle.js127 ms111 ms13 ms
www.googletagmanager.com/gtag/js?id=AW-1034351614&cx=c&gtm=4e64h1121 ms104 ms17 ms
/etc.clientlibs/brand_ford/brand/clientlibs/syn/ford/base...119 ms71 ms8.7 ms
www.googletagmanager.com/gtag/js?id=DC-690341&cx=c&gtm=4e64h1105 ms88 ms17 ms
www.ford.com/akam/13/59d8f8cd74 ms61 ms2.3 ms
www.googletagmanager.com/gtag/js?id=DC-69032769 ms51 ms16 ms
www.ford.com/fps/script/Ford/USA61 ms44 ms16 ms
/wdcwest/90499/onsite/generic1775571762840.js55 ms35 ms19 ms
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...52 ms27 ms25 ms
js.adsrvr.org/up_loader.1.1.0.js52 ms41 ms1.6 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation4.8 s
Other1.5 s
Style & Layout556 ms
Script Parsing & Compilation468 ms
Rendering318 ms
Parse HTML & CSS253 ms
Garbage Collection131 ms

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 53.8 KiB
URLTransfer SizeEst Savings
www.ford.com/fps/script/Ford/USA54.6 KiB27.7 KiB
cdn.evgnet.com/beacon/fordretail/fordretailprod/scripts/evergage.min.js63.4 KiB15.3 KiB
creativesham.blob.core.windows.net/fdafattribution-sc/fdafcookie.js25.1 KiB10.7 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer Size
/adobe/assets/urn:aaid:aem:694d40a6-50c3-4662-9494-e5335e...544.0 KiB
/adobe/assets/urn:aaid:aem:2e14c1ca-1655-4ac9-96c2-999b42...536.8 KiB
/adobe/assets/urn:aaid:aem:b2744ccf-e3fc-4397-8f21-4a04e6...238.3 KiB
www.ford.com//etc/designs/common/skin/ford/manifest/215.5 KiB
assets.adobedtm.com/248d63c2ff6b/5e8baaa76508/launch-dda3f8250d58.min.js213.0 KiB
/adobe/assets/urn:aaid:aem:07218ad7-3df6-48b8-8ae3-25db44...209.3 KiB
www.ford.com/205.1 KiB
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...185.1 KiB
www.ford.com/vPHhI/Lhwpr/f8/o4bo/pZMP/1mOafSiu7buYmr/GzM7GGwHGgM/EwJxZn/5CO3oB176.6 KiB
t.contentsquare.net/uxa/9dd4e0033cb51.js160.2 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
Ford and MLB partnership announcement overlayed on a baseball stadium div.cmp_media > div.image > picture > img
/adobe/assets/urn:aaid:aem:b2744ccf-e3fc-4397-8f21-4a04e6...
A 2025 Ford F-150® charges in the foreground as two people bathe their dog in t… div.cmp_media > div.image > picture > img
/adobe/assets/urn:aaid:aem:f9b8de22-0b25-4538-bca8-72b9b3...
2025 Ford Super Duty® sitting in a parking lot pulling a trailer with work supp… div.cmp_media > div.image > picture > img
/adobe/assets/urn:aaid:aem:694d40a6-50c3-4662-9494-e5335e...
A woman handing her keys to the Ford Service technician that is standing in her… div.cmp_media > div.image > picture > img.lazyload
Two young people standing in the driveway talking to a Ford service tech div.cmp_media > div.image > picture > img.lazyload
Person standing outdoors in a city, holding and using a smartphone div.cmp_media > div.image > picture > img.lazyload

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits
●Optimize DOM size
●LCP breakdown
●LCP request discovery
●Modern HTTP
●Optimize viewport for mobile
●Minify CSS
●Avoid long main-thread tasks 20 long tasks found
●Avoid non-composited animations 10 animated elements found
●Page didn't prevent back/forward cache restoration
●Network Requests
●Network Round Trip Times 140 ms
●Server Backend Latencies 200 ms
●Tasks
●Diagnostics
●Metrics
●Screenshot Thumbnails
●Final Screenshot
●Script Treemap Data
●Resources Summary
●Initial server response time was short Root document took 80 ms
●Avoid large layout shifts 11 layout shifts found
○INP breakdown
○User Timing marks and measures
93

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Assistive technologies, like screen readers, can't interpret ARIA attributes with invalid values. Learn more about valid values for ARIA attributes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Type your search div.container > form.navbar-form > div.form-group > input.search-input

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Explore All Vehicles section.cmp-grid__container > div.cmp-grid__text-container > div.cmp-grid__eyebrow-container > p.cmp-grid__eyebrow
Find Your Ford section.cmp-grid__container > div.cmp-grid__text-container > div#-id > h1.cmp-grid__heading
Technology section.cmp-grid__container > div.cmp-grid__text-container > div.cmp-grid__eyebrow-container > h2.cmp-grid__eyebrow
Create Your Perfect Drive section.cmp-grid__container > div.cmp-grid__text-container > div#-id > p.cmp-grid__heading
Buying A Ford section.cmp-grid__container > div.cmp-grid__text-container > div.cmp-grid__eyebrow-container > h2.cmp-grid__eyebrow
Get a Quote. Get Keys. Get Going. section.cmp-grid__container > div.cmp-grid__text-container > div#-id > p.cmp-grid__heading
The Ford Owner Experience div.cmp-mediaAccordion > div.cmp-mediaAccordion__content > div#mediaAccordion-The Ford Owner Experience > h2.fade
In the News, In Your Community section#ford-inspires > div.cmp-grid__text-container > div.cmp-grid__eyebrow-container > p.cmp-grid__eyebrow
Ford Inspires section#ford-inspires > div.cmp-grid__text-container > div#ford-inspires-id > p.cmp-grid__heading
Vehicle Spotlight section.cmp-grid__container > div.cmp-grid__text-container > div.cmp-grid__eyebrow-container > h2.cmp-grid__eyebrow
Picture Yourself in One section.cmp-grid__container > div.cmp-grid__text-container > div#-id > p.cmp-grid__heading

These are opportunities to improve the legibility of your content.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Go to Raptor Lineup div.cmp-teaser__button-container > div.cmp-teaser__button-wrapper > div.button > a.cmp-button
Feel the Performance div.cmp-teaser__button-container > div.cmp-teaser__button-wrapper > div.button > a.cmp-button
Explore Ford Pro™ div.cmp-banner__content > div.cmp-banner__cta > div.button > a.cmp-button
Go to Maverick div.cmp-teaser__button-container > div.cmp-teaser__button-wrapper > div.button > a.cmp-button
Go To Maverick div.cmp-teaser__button-container > div.cmp-teaser__button-wrapper > div.button > a.cmp-button
Get Connected div#container-2ff7dc72e4 > div.button > div.cmp-button--secondary > a.cmp-button
Build My Ford div.cmp-banner__content > div.cmp-banner__cta > div.button > a.cmp-button
Find a Dealer See the latest vehicles or get service. div#container-717c732e30 > div.kbabar > div.cmp-kbaBar > a.cmp-kbaBar__items
Pre-Qualify Know your budget. Zero credit impact. div#container-717c732e30 > div.kbabar > div.cmp-kbaBar > a.cmp-kbaBar__items
Search Inventory Find your Ford vehicle. div#container-717c732e30 > div.kbabar > div.cmp-kbaBar > a.cmp-kbaBar__items
Explore Owner Benefits div.cmp-mediaAccordion__content > div.cmp-mediaAccordion__cta > div.button > a.cmp-button
See the Race div.cmp-teaser__button-container > div.cmp-teaser__button-wrapper > div.button > a.cmp-button
Send Me Updates Get the latest on our newest vehicles, offers, product updates… div#container-fd1d7a57ac > div.kbabar > div.cmp-kbaBar > a.cmp-kbaBar__items
Privacy Policy. div#onetrust-group-container > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link
○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
●`[role]`s are contained by their required parent element
●`[role]` values are valid
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●Form elements have associated labels
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●`button`, `link`, and `menuitem` elements have accessible names
●ARIA attributes are used as specified for the element's role
●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links are distinguishable without relying on color.
●Links have a discernible name
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●`[lang]` attributes have a valid value
●Heading elements appear in a sequentially-descending order
●Document has a main landmark.
●Deprecated ARIA roles were not used
●ARIA IDs are unique
●`<video>` elements contain a `<track>` element with `[kind="captions"]`
●Uses ARIA roles only on compatible elements
●Identical links have the same purpose.
○`[accesskey]` values are unique
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○No form fields have multiple labels
○`<frame>` or `<iframe>` elements have a title
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Image elements do not have `[alt]` attributes that are redundant text.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
73

Best Practices

User Experience

Image display dimensions should match natural aspect ratio. Learn more about image aspect ratio.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLAspect Ratio (Displayed)Aspect Ratio (Actual)
A Red Bull Formula One car racing around a track div.cmp_media > div.image > picture > img.lazyloaded
/adobe/assets/urn:aaid:aem:3bc3694e-636d-40a0-9ee2-003fc3...1238 x 531 (2.33)1920 x 820 (2.34)

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
<source src> with a <picture> parent is invalid and therefore ignored. Please use <source srcset> instead.
www.ford.com/ line 10658, col -1

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
www.ford.com/cxservices/geo/PostalCodes.json?postalCode=
Failed to load resource: the server responded with a status of 400 ()
www.ford.com//etc/designs/common/skin/ford/manifest/
Failed to load resource: the server responded with a status of 404 ()
www.ford.com/ line 16571, col 0
Manifest fetch from https://www.ford.com//etc/designs/common/skin/ford/manifest/ failed, code 404

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
www.ford.com/vPHhI/Lhwpr/f8/o4bo/pZMP/1mOafSiu7buYmr/GzM7GGwHGgM/EwJxZn/5CO3oB
www.ford.com/adobedtmredirect/248d63c2ff6b/5e8baaa76508/launch-dda3f8250d58.min
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...
/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/cl...
www.ford.com/
●Uses HTTPS
●Avoids third-party cookies
●Allows users to paste into input fields
●Avoids requesting the geolocation permission on page load
●Avoids requesting the notification permission on page load
●Serves images with appropriate resolution
●Page has the HTML doctype
●Properly defines charset
●No issues in the `Issues` panel in Chrome Devtools
●Ensure CSP is effective against XSS attacks
●Use a strong HSTS policy
●Ensure proper origin isolation with COOP
●Mitigate DOM-based XSS with Trusted Types
●Detected JavaScript libraries
○Redirects HTTP traffic to HTTPS
○Mitigate clickjacking with XFO or CSP
77

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
www.ford.com/new-hybrids-evs/?intcmp=hp-bb-veh-segment-hybridsLearn More
www.ford.com/suvs/bronco/2025/?cta=sar&intcmp=hp-cta-vhp-offRoadingLearn More
www.ford.com/new-trucks/?intcmp=hp-cta-veh-segment-trucksLearn More
www.ford.com/new-hybrids-evs/?intcmp=hp-cta-veh-segment-hybridsLearn More
www.ford.com/suvs/?intcmp=hp-cta-veh-segment-suvsLearn More
www.ford.com/awards/?intcmp=hp-cta-awardsLearn More

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
English div.choose > ul.list-unstyled > li > a.btn

If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. Learn more about robots.txt.

Why this matters

Performance issues directly impact user engagement and conversion rates.

To appear in search results, crawlers need access to your app.

○Structured data is valid
●Page isn’t blocked from indexing
●Document has a `<title>` element
●Document has a meta description
●Page has successful HTTP status code
●Image elements have `[alt]` attributes
●Document has a valid `hreflang`
●Document has a valid `rel=canonical`

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