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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Structured Data
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #2
The @context should be "https://schema.org" for search engines to recognize the data.
Got: http://www.schema.org Expected: https://schema.org
Info::
Custom type "SoftwareApplication" — unable to validate specific properties
Info::
2 JSON-LD blocks found
URL: http://www.schema.org

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

JSON-LD Blocks

Block 1 : SoftwareApplication
13 properties Valid
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "Formstack",
  "url": "/",
  "description": "Formstack empowers your organization with easy-to-use products to create digital forms, generate documents, collect digital signatures, integrate with your systems, and build powerful workflows so that your business runs more efficiently.",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web",
  "inLanguage": "en",
  "offers": {
    "@type": "Offer",
    "availability": "https://schema.org/InStock",
    "url": "/pricing"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "reviewCount": "7"
  },
  "review": [
    {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Ashlyn F."
      },
      "reviewBody": "Formstack has always been my go-to platform for creating forms. It is the most user-friendly and intuitive service I've ever tried.",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5"
      }
    },
    {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Anand A."
      },
      "reviewBody": "Formstack is a friend for corporates. It provides flexibility of creating custom online forms and works end to end seamlessly. The best part is no coding required.",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5"
      }
    },
    {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Justin J."
      },
      "reviewBody": "Formstack Forms for Salesforce is all administered and managed INSIDE of your Salesforce org. Other form tools will require you to login to their website, create an API connection to Salesforce, and manage the form inside their website.",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5"
      }
    },
    {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Amanda A."
      },
      "reviewBody": "Straightforward E-Signature with no pay-per-envelope",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5"
      }
    }
  ],
  "featureList": [
    "Online form builder",
    "Document generation",
    "Digital signatures",
    "Workflow automation",
    "System integrations",
    "Salesforce integration",
    "No-code platform",
    "AI-powered forms"
  ],
  "publisher": {
    "@type": "Organization",
    "name": "Formstack",
    "logo": {
      "@type": "ImageObject",
      "url": "https://cdn.prod.website-files.com/5ebb0930dd82631397ddca92/685b02e910b8b9e4bb7de167_logo-Formstack-by-Intellistack.svg"
    },
    "sameAs": [
      "https://www.facebook.com/formstack",
      "https://www.linkedin.com/company/formstack",
      "https://www.youtube.com/formstack"
    ]
  }
}
Block 2 : Organization
12 properties Valid
Missing or invalid @context
{
  "@context": "http://www.schema.org",
  "@type": "Organization",
  "name": "Formstack",
  "description": "Capture data with online forms, generate documents, and collect signatures with Formstack’s easy-to-use workflow automation software. Use together or as stand-alone products. Learn how our workflow solutions can accelerate your digital work.",
  "url": "https://www.formstack.com/",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.formstack.com/images/formstack-logo.svg"
  },
  "additionalType": [
    "https://en.wikipedia.org/wiki/Form_(HTML)",
    "https://en.wikipedia.org/wiki/Software_as_a_service",
    "https://en.wikipedia.org/wiki/Survey_data_collection#Online_surveys",
    "https://en.wikipedia.org/wiki/Electronic_signature#Digital_signature",
    "https://en.wikipedia.org/wiki/Template_processor#Document_generation"
  ],
  "sameAs": [
    "https://www.facebook.com/Formstack",
    "https://twitter.com/formstack",
    "https://www.linkedin.com/company/formstack/",
    "https://www.pinterest.com/formstack/",
    "https://www.youtube.com/user/formstack",
    "https://www.instagram.com/formstack/",
    "https://en.wikipedia.org/wiki/Formstack"
  ],
  "foundingDate": "2006",
  "founder": {
    "@type": "Person",
    "name": "Ade Olonoh"
  },
  "address": [
    {
      "@type": "PostalAddress",
      "streetAddress": "11671 Lantern Road #300",
      "addressLocality": "Fishers",
      "addressRegion": "IN",
      "postalCode": "46038",
      "addressCountry": "United States"
    },
    {
      "@type": "PostalAddress",
      "streetAddress": "6 S Tejon St #510",
      "addressLocality": "Colorado Springs",
      "addressRegion": "CO",
      "postalCode": "80903",
      "addressCountry": "United States"
    },
    {
      "@type": "PostalAddress",
      "streetAddress": "3801 NW 166th Street",
      "addressLocality": "Oklahoma City",
      "addressRegion": "OK",
      "postalCode": "73012",
      "addressCountry": "United States"
    }
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "url": "https://www.formstack.com/contact-sales",
    "contactType": "Contact Us"
  }
}
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

71/100

Site name appears as

Page title<!---->Close Cookie Preferences<!---->
og:site_name
twitter:site
Organization.nameFormstack

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

formstack.com

Secure and Easy-to-use Forms, Docs & eSignatures | Formstack

Formstack helps 32,000+ organizations streamline workflows with powerful online forms, document generation, and e-signature tools. Start free today.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

FORMSTACK.COM

Secure and Easy-to-use Forms, Docs & eSignatures | Formstack

Formstack helps 32,000+ organizations streamline workflows with powerful online forms, document generation, and e-signature tools. Start free today.

Preview quality · Facebook C · 70/100
  • og:title — Secure and Easy-to-use Forms, Docs & eSignatures | Formstack
  • og:description — Formstack helps 32,000+ organizations streamline workflows with powerful online forms, document generation, and e-sig...
  • og:image — https://cdn.prod.website-files.com/5ebb0930dd82631397ddca92/5f7385a3301ab921ffe6d822_OpenGraph_Homepage.png
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Secure and Easy-to-use Forms, Docs & eSignatures | Formstack

formstack.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Secure and Easy-to-use Forms, Docs & eSignatures | Formstack
  • og:description — Formstack helps 32,000+ organizations streamline workflows with powerful online forms, document generation, and e-sig...
  • og:image — https://cdn.prod.website-files.com/5ebb0930dd82631397ddca92/5f7385a3301ab921ffe6d822_OpenGraph_Homepage.png

formstack.com

Secure and Easy-to-use Forms, Docs & eSignatures | Formstack

Formstack helps 32,000+ organizations streamline workflows with powerful online forms, document generation, and e-signature tools. Start free today.

Preview quality · Slack A+ · 100/100
  • og:title — Secure and Easy-to-use Forms, Docs & eSignatures | Formstack
  • og:description — Formstack helps 32,000+ organizations streamline workflows with powerful online forms, document generation, and e-sig...
  • og:image — https://cdn.prod.website-files.com/5ebb0930dd82631397ddca92/5f7385a3301ab921ffe6d822_OpenGraph_Homepage.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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