Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
46/100
Site name appears as
| Page title | Lock | |
| og:site_name | U.S. Fish and Wildlife Service | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
8/15single size only
Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Links159 links checked, 159 healthy, 0 brokenPASS
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
201 charsDescriptions over 200 characters may be truncated in social sharing previews.
55–200 charsog:description borderline-too-long — social platforms truncate around ~200 chars.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview

fws.gov
U.S. Fish and Wildlife Service
United States federal agency that manages national wildlife refuges, protects endangered species, manages migratory birds, restores nationally significant fisheries, and enforces federal wildlife laws.
Description will be truncated (201 chars / 200 max)
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Description will be truncated on Twitter/X (201 chars, max 200)
→ Tighten the description to ≤200 characters

FWS.GOV
U.S. Fish and Wildlife Service
United States federal agency that manages national wildlife refuges, protects endangered species, manages migratory birds, restores nationally significant fisheries, and enforces federal wildlife laws.
Description will be truncated (201 chars / 155 max)
- og:title — U.S. Fish and Wildlife Service
- og:description — United States federal agency that manages national wildlife refuges, protects endangered species, manages migratory b...
- og:image — https://www.fws.gov/sites/default/files/styles/banner_image_xl/public/banner_images/2022-01/blue%20winged%20teal.jpg
- og:type — website
- og:url — https://www.fws.gov
- og:site_name — U.S. Fish and Wildlife Service
Description will be truncated on Facebook (201 chars, max 155)
→ Tighten og:description to ≤155 characters

U.S. Fish and Wildlife Service
fws.gov
Description will be truncated (201 chars / 150 max)
- og:title — U.S. Fish and Wildlife Service
- og:description — United States federal agency that manages national wildlife refuges, protects endangered species, manages migratory b...
- og:image — https://www.fws.gov/sites/default/files/styles/banner_image_xl/public/banner_images/2022-01/blue%20winged%20teal.jpg
Description will be truncated on LinkedIn (201 chars, max 150)
→ Tighten og:description to ≤150 characters
fws.gov
U.S. Fish and Wildlife Service
United States federal agency that manages national wildlife refuges, protects endangered species, manages migratory birds, restores nationally significant fisheries, and enforces federal wildlife laws.

- og:title — U.S. Fish and Wildlife Service
- og:description — United States federal agency that manages national wildlife refuges, protects endangered species, manages migratory b...
- og:image — https://www.fws.gov/sites/default/files/styles/banner_image_xl/public/banner_images/2022-01/blue%20winged%20teal.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "GovernmentOrganization",
"@id": "https://fws.gov",
"url": "https://fws.gov",
"name": "U.S. Fish and Wildlife Service",
"sameAs": "https://en.wikipedia.org/wiki/United_States_Fish_and_Wildlife_Service"
},
{
"@type": "WebSite",
"@id": "https://fws.gov",
"name": "U.S. Fish and Wildlife Service",
"url": "https://fws.gov"
}
]
}