Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
50/100
Site name appears as
| Page title | Goal.com Espana | |
| og:site_name | — | |
| twitter:site | @goal | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
0/15Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- No favicon link tags detected — browsers fall back to the generic globe
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://assets.goal.com/images/v3/blt66552e98539d0ab4The og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
82 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
Learn more ▾ ▴
og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Preview
goal.com
Noticias de fútbol, marcadores en directo, resultados y fichajes | Goal.com Espana
Las últimas noticias de fútbol, marcadores en directo, resultados, rumores, fichajes, partidos, clasificaciones y perfiles de jugadores de todo el mundo, incluyendo Primera División.
Title will be truncated (83 chars / 70 max)
- twitter:card — summary_large_image
- twitter:title — falling back from og:title
- twitter:description — Las últimas noticias de fútbol, marcadores en directo, resultados, rumores, fichajes, partidos, clasificaciones y per...
- twitter:image — https://assets.goal.com/images/v3/blt66552e98539d0ab4
Title will be truncated on Twitter/X (83 chars, max 70)
→ Shorten the title to ≤70 characters
GOAL.COM
Noticias de fútbol, marcadores en directo, resultados y fichajes | Goal.com Espana
Las últimas noticias de fútbol, marcadores en directo, resultados, rumores, fichajes, partidos, clasificaciones y perfiles de jugadores de todo el mundo, incluyendo Primera División.
Title will be truncated (83 chars / 60 max)
Description will be truncated (185 chars / 155 max)
- og:title — Noticias de fútbol, marcadores en directo, resultados y fichajes | Goal.com Espana
- og:description — Las últimas noticias de fútbol, marcadores en directo, resultados, rumores, fichajes, partidos, clasificaciones y per...
- og:image — https://assets.goal.com/images/v3/blt66552e98539d0ab4
- og:type — website
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Title will be truncated on Facebook (83 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (185 chars, max 155)
→ Tighten og:description to ≤155 characters
Noticias de fútbol, marcadores en directo, resultados y fichajes | Goal.com Espana
goal.com
Description will be truncated (185 chars / 150 max)
- og:title — Noticias de fútbol, marcadores en directo, resultados y fichajes | Goal.com Espana
- og:description — Las últimas noticias de fútbol, marcadores en directo, resultados, rumores, fichajes, partidos, clasificaciones y per...
- og:image — https://assets.goal.com/images/v3/blt66552e98539d0ab4
Description will be truncated on LinkedIn (185 chars, max 150)
→ Tighten og:description to ≤150 characters
goal.com
Noticias de fútbol, marcadores en directo, resultados y fichajes | Goal.com Espana
Las últimas noticias de fútbol, marcadores en directo, resultados, rumores, fichajes, partidos, clasificaciones y perfiles de jugadores de todo el mundo, incluyendo Primera División.
- og:title — Noticias de fútbol, marcadores en directo, resultados y fichajes | Goal.com Espana
- og:description — Las últimas noticias de fútbol, marcadores en directo, resultados, rumores, fichajes, partidos, clasificaciones y per...
- og:image — https://assets.goal.com/images/v3/blt66552e98539d0ab4
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths
ALinks200 links checked, 199 healthy, 1 brokenPASS
Broken Links (1)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://assets.goal.com/ | <link> | Not Found |