Accessibility
· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.DLink & Button QualityAction5 issue(s) across 71 links and 14 buttonsFIX
| Element | Text | Issue | Suggested Fix |
|---|---|---|---|
| https://analytics.google.com/analytics/w… | Sign in to Analytics | new tab | Add '(opens in new tab)' to text |
| https://analytics.google.com/analytics/?… | Get started today | new tab | Add '(opens in new tab)' to text |
| /about/small-business/ | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Small Business | |||
| /about/enterprise/ | Learn more | generic text | Replace with descriptive text |
Before: Learn more Suggested: Enterprise | |||
| https://analytics.google.com/analytics/w… | Sign in to Analytics | new tab | Add '(opens in new tab)' to text |
| https://analytics.google.com/analytics/?… | Get started today | new tab | Add '(opens in new tab)' to text |
| https://analytics.google.com/analytics/w… | Get started today | new tab | Add '(opens in new tab)' to text |
| /about/resources/lider-drives-in-app-pur… | Read more | generic text | Replace with descriptive text |
Before: Read more Suggested: Lider Drives In App Purchases At A Lower Cpa With Google Analytics | |||
| https://blog.google/products/marketingpl… | Share to Blogger | new tab | Add '(opens in new tab)' to text |
| https://twitter.com/GMktgPlatform | Share to Twitter | new tab | Add '(opens in new tab)' to text |
| https://www.youtube.com/c/googlemarketin… | Share to YouTube | new tab | Add '(opens in new tab)' to text |
| https://www.linkedin.com/showcase/google… | Share to LinkedIn | new tab | Add '(opens in new tab)' to text |
| https://analytics.google.com/analytics/a… | Analytics Academy | new tab | Add '(opens in new tab)' to text |
| https://skillshop.withgoogle.com/ | Skillshop | new tab | Add '(opens in new tab)' to text |
| https://www.yourprimer.com/?utm_source=m… | Google Primer | new tab | Add '(opens in new tab)' to text |
| https://developers.google.com/analytics/… | Analytics for developers | new tab | Add '(opens in new tab)' to text |
| https://developers.google.com/tag-manage… | Tag Manager for developers | new tab | Add '(opens in new tab)' to text |
| https://developers.google.com/doubleclic… | Campaign Manager 360 for devel… | new tab | Add '(opens in new tab)' to text |
| https://ads.google.com/home/?utm_source=… | Google Ads | new tab | Add '(opens in new tab)' to text |
| https://adsense.google.com/start/?subid=… | Google AdSense | new tab | Add '(opens in new tab)' to text |
| https://admanager.google.com/home/ | Google Ad Manager | new tab | Add '(opens in new tab)' to text |
| https://cloud.google.com/?utm_source=mar… | Google Cloud | new tab | Add '(opens in new tab)' to text |
| https://firebase.google.com/?utm_source=… | Firebase | new tab | Add '(opens in new tab)' to text |
| https://www.thinkwithgoogle.com/?utm_sou… | Think with Google | new tab | Add '(opens in new tab)' to text |
| https://www.google.com/services/?utm_sou… | Business Solutions | new tab | Add '(opens in new tab)' to text |
| https://workspace.google.com/?utm_source… | Google Workspace | new tab | Add '(opens in new tab)' to text |
| https://www.google.com | new tab | Add '(opens in new tab)' to text | |
| https://www.google.com/intl/en/policies/… | Privacy | new tab | Add '(opens in new tab)' to text |
| https://www.google.com/intl/en/policies/… | Terms | new tab | Add '(opens in new tab)' to text |
| https://about.google/ | About Google | new tab | Add '(opens in new tab)' to text |
| https://about.google/products/ | Google Products | new tab | Add '(opens in new tab)' to text |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
Generic link text like 'click here' doesn't describe the destination.
/about/small-business/ ("Learn more"); /about/enterprise/ ("Learn more"); /about/resources/lider-drives-in-app-purchases-at-a-lower-cpa-with-google-ana… ("Read more")
Generic anchor text ('click here', 'read more', 'learn more') tells screen readers and search engines nothing about the destination.
Learn more ▾ ▴
Out-of-context lists of links read by AT (one navigation pattern) become useless when every link says 'click here'. Use the destination's title or topic as anchor text. Doubles as SEO win — Google passes anchor-text relevance to the destination.
Source: WCAG 2.4.4 / Google Search Central
Add '(opens in new tab)' to link text or aria-label.
https://analytics.google.com/analytics/web/?utm_source=marketingplatform.goog…; https://analytics.google.com/analytics/?utm_source=marketingplatform.google.c…; https://analytics.google.com/analytics/web/?utm_source=marketingplatform.goog…; https://analytics.google.com/analytics/?utm_source=marketingplatform.google.c…; https://analytics.google.com/analytics/web/?authuser=0#/provision/SignUp; https://blog.google/products/marketingplatform/360/; https://twitter.com/GMktgPlatform; https://www.youtube.com/c/googlemarketingplatform; https://www.linkedin.com/showcase/googlemarketingplatform; https://analytics.google.com/analytics/academy/?utm_source=marketingplatform.… (+18 more)
Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.
Learn more ▾ ▴
Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.
Source: MDN target / OWASP
Icon-only buttons need an aria-label so screen readers can announce them.
button.glue-o-pagination__button (#501 on page); button.glue-o-pagination__button (#507 on page)
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Source: WCAG 2.1 SC 4.1.2
DWeb ManifestActionNot foundFIX
No web manifest found.
DDark Mode SupportActionNo dark mode signalsFIX
Detection limited to meta tags and inline styles.
DPrint StylesheetActionNo print stylesFIX
BLandmark Structure8 landmarksREVIEW
Multiple navigations need aria-label to distinguish them for screen readers.
Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.
Learn more ▾ ▴
When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.
Source: WAI-ARIA Authoring Practices
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.
Learn more ▾ ▴
WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.
Source: WCAG 2.1 SC 2.4.1
C404 Error PageActionHTTP 404, custom pageREVIEW
CFavicon & BrandingAction4 icon(s) detectedREVIEW
CColor Contrast (Screenshot)Action20 text elements analyzed, 2 fail WCAG AAREVIEW
Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.
1 contrast failures on background images/gradients
These failures are invisible to CSS-based accessibility tools like Lighthouse. The text may be fine on a solid background, but fails when rendered over an image or gradient.
Show all checked elements (20)
| Element | Ratio | Required | FG | BG | Result |
|---|---|---|---|---|---|
| h1 Get essential custom… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h3 See what’s in i… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h3 Dive into the detail… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h3 Designed to work tog… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h3 Lider increases conv… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h3 Resources | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h3 McDonald’s Hong Ko… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h3 Control how data is … | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h3 The Future of Analyt… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| title Analytics Tools & So… | 21.00:1 | 4.5:1 | #000000 | #FFFFFF | Pass |
| span Marketing Platform | 21.00:1 | 4.5:1 | #000000 | #FFFFFF | Pass |
| a For Small Businesses | 21.00:1 | 4.5:1 | #000000 | #FFFFFF | Pass |
| a For Enterprises | 14.40:1 | 4.5:1 | #000000 | #D9D5D2 | Pass |
| a Resources | 6.77:1 | 4.5:1 | #000000 | #AA8D74 | Pass |
| a Blog | 6.42:1 | 4.5:1 | #000000 | #A6896C | Pass |
| a Partners | 13.25:1 | 4.5:1 | #000000 | #D6CBCA | Pass |
| a Support | 12.70:1 | 4.5:1 | #000000 | #D1C7C6 | Pass |
| span Analytics | 2.72:1 | 4.5:1 | #000000 | #5C5147 | Fail |
| a Overview | 4.33:1 | 4.5:1 | #000000 | #886D4A | Fail |
| a Benefits | 13.68:1 | 4.5:1 | #000000 | #D6D0C4 | Pass |
Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.
BLighthouse Accessibility AuditsScore 84/100 — 4 failing, 24 passedREVIEW
Accessibility
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
ARIA
Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more about roles and required children elements.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
1
2
3
4 div.highlights-module__carousel > div.glue-pagination > div.h-c-carousel__navigation > ul.glue-pagination-page-list |
1
2
3
4
5 div.highlights-module__carousel > div.glue-pagination > div.h-c-carousel__navigation > ul.glue-pagination-page-list |
1
2
3 div.h-c-page > div.glue-pagination > div.h-c-carousel__navigation > ul.glue-pagination-page-list |
Some ARIA child roles must be contained by specific parent roles to properly perform their intended accessibility functions. Learn more about ARIA roles and required parent element.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
1 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
2 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
3 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
4 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
1 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
2 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
3 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
4 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
5 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
1 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
2 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
3 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Tables and lists
Screen readers require list items (`<li>`) to be contained within a parent `<ul>`, `<ol>` or `<menu>` to be announced properly. Learn more about proper list structure.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
1 div.glue-pagination > div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container |
2 div.glue-pagination > div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container |
3 div.glue-pagination > div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container |
4 div.glue-pagination > div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container |
1 div.glue-pagination > div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container |
2 div.glue-pagination > div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container |
3 div.glue-pagination > div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container |
4 div.glue-pagination > div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container |
5 div.glue-pagination > div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container |
1 div.glue-pagination > div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container |
2 div.glue-pagination > div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container |
3 div.glue-pagination > div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container |
These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.
Best practices
Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
1 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
2 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
3 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
4 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
1 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
2 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
3 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
4 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
5 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
1 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
2 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
3 div.h-c-carousel__navigation > ul.glue-pagination-page-list > li.glue-o-pagination__button-container > button.glue-o-pagination__button |
These items highlight common accessibility best practices.
A+Heading Hierarchy27 headingsPASS
- H1 Get essential customer insights.
- H2 Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
- H3 See what’s in it for you.
- H4 Unlock customer-centric measurement.
- H4 Get smarter insights to improve ROI.
- H4 Connect your insights to results.
- H4 Make your data work for you.
- H4 Unlock customer-centric measurement.
- H3 Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We’ve been able to cut our reporting time by 50%.
- H3 Dive into the details.
- H3 Designed to work together.
- H4 Google Ads
- H4 Search Ads 360
- H4 Display & Video 360
- H4 Google Cloud
- H4 Google Search Console
- H4 Google Ads
- H3 Lider increases conversion rate 18X with Google Analytics.
- H3 Resources
- H3 McDonald’s Hong Kong uses Google Analytics 4 to increase in-app orders by 550%
- H3 Control how data is used in Google Analytics
- H3 The Future of Analytics
- H4 About Google Marketing Platform
- H4 Learning & support
- H4 Developers & partners
- H4 Related products
- H4 More from Google
A+Alt Text QualityAll 10 images OKPASS
A+Form AccessibilityAll 1 controls labeledPASS
| Control | Type | Label | Method |
|---|---|---|---|
| #lang-selector | select | Change language or region | for/id |