Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

A+

FIX

REVIEW

PASS

INFO

Checks

4 PASS 1 REVIEW

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

59/100

Site name appears as

Page title	Climate and environmental news \| Grist
og:site_name	Grist
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

200 links checked, 199 healthy, 1 broken

PASS

200 links checked, 199 healthy, 1 broken

199 of 200 links are healthy

Broken link: about:blank

Found in <iframe src>. Get "about:blank": unsupported protocol scheme "about"

Got: unreachable

200 total 196 healthy 1 broken 3 redirects

Broken Links (1)

Status	URL	Found in	Error
ERR	about:blank	`<iframe>`	Get "about:blank": unsupported protocol ...

Redirects (3)

URL	Destination	Found in
https://www.salesforce.com/company/priva...	https://www.salesforce.com/company/priva...	`<a>`
https://www.paypal.com/uk/webapps/mpp/ua...	https://www.paypal.com/uk/webapps/mpp/ua...	`<a>`
https://www.tiktok.com/legal/privacy-pol...	https://www.tiktok.com/legal/privacy-pol...	`<a>`

200 https://www.googletagmanager.com/gtag/destination?id=AW-7355... <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://a.quora.com/qevents.js <script>

200 https://static.ads-twitter.com/uwt.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-8L4CPT2Q80&cx=... <script>

200 https://consent.cookiebot.com/3f5c049a-7407-416b-bc5a-861f63... <script>

200 https://consentcdn.cookiebot.com/consentconfig/3f5c049a-7407... <script>

200 https://static.chartbeat.com/js/subscriptions.js <script>

200 https://static.chartbeat.com/js/chartbeat.js <script>

200 https://connect.facebook.net/signals/config/542017519474115?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-WBDMG4S <script>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <script>

200 https://grist.org/wp-content/themes/grist/static/img/favicon... <link>

200 https://grist.org/ <link>

200 https://grist.org/wp-content/plugins/grist-reveal-card/dist/... <link>

200 https://grist.org/wp-content/plugins/wordpress-tooltips/js/q... <link>

200 https://grist.org/wp-content/plugins/wordpress-tooltips/js/j... <link>

200 https://grist.org/wp-content/themes/grist/dist/homePage.css?... <link>

200 https://grist.org/wp-content/themes/grist/dist/cookieManager... <script>

200 https://grist.org/wp-content/themes/grist/dist/abTesting.js?... <script>

200 https://grist.org/wp-content/themes/grist/dist/abTestingFoot... <script>

200 https://grist.org/wp-includes/js/jquery/jquery.min.js?ver=3.... <script>

200 https://grist.org/wp-includes/js/jquery/jquery-migrate.min.j... <script>

200 https://grist.org/wp-content/plugins/wordpress-tooltips/js/q... <script>

200 https://grist.org/wp-content/plugins/wordpress-tooltips/js/j... <script>

200 https://grist.org/wp-content/themes/grist/dist/userwayInit.j... <script>

200 https://dev.visualwebsiteoptimizer.com <link>

200 https://grist.org/wp-content/uploads/2021/03/cropped-Grist-F... <link>

200 https://static.chartbeat.com/js/chartbeat_mab.js <script>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://grist.org/wp-content/uploads/2021/03/Grist-rebrand-logo-announcement.png?quality=75&strip=all

URL: https://grist.org/wp-content/uploads/2021/03/Grist-rebrand-logo-announcement.png?quality=75&strip=all

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

grist.org

Grist – Climate and environmental news

Independent news on climate change and the environment and their intersections with energy, policy, food, extreme weather, and more.

Preview quality · Twitter/X A+ · 95/100

twitter:card — summary_large_image
twitter:title — Home
twitter:description — A nonprofit, independent media organization dedicated to telling stories of climate solutions and a just future.
twitter:image — falling back from og:image

GRIST.ORG

Grist – Climate and environmental news

Independent news on climate change and the environment and their intersections with energy, policy, food, extreme weather, and more.

Preview quality · Facebook A+ · 100/100

og:title — Grist – Climate and environmental news
og:description — Independent news on climate change and the environment and their intersections with energy, policy, food, extreme wea...
og:image — https://grist.org/wp-content/uploads/2021/03/Grist-rebrand-logo-announcement.png?quality=75&strip=all
og:type — website
og:url — https://grist.org/
og:site_name — Grist

Grist – Climate and environmental news

grist.org

Preview quality · LinkedIn A+ · 100/100

og:title — Grist – Climate and environmental news
og:description — Independent news on climate change and the environment and their intersections with energy, policy, food, extreme wea...
og:image — https://grist.org/wp-content/uploads/2021/03/Grist-rebrand-logo-announcement.png?quality=75&strip=all

grist.org

Grist – Climate and environmental news

Independent news on climate change and the environment and their intersections with energy, policy, food, extreme weather, and more.

Preview quality · Slack A+ · 100/100

og:title — Grist – Climate and environmental news
og:description — Independent news on climate change and the environment and their intersections with energy, policy, food, extreme wea...
og:image — https://grist.org/wp-content/uploads/2021/03/Grist-rebrand-logo-announcement.png?quality=75&strip=all

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 98/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title		—	—	—
twitter:description		—	—	—
twitter:image	⚠	—	—	—

A+

Structured Data

2 JSON-LD block(s) found — structured data is well configured.

PASS

2 JSON-LD block(s) found — structured data is well configured.

2 blocks of custom type "WebPage" — unable to validate specific properties

2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : WebPage

2 properties Valid

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://grist.org/",
      "url": "https://grist.org/",
      "name": "Grist – Climate and environmental news",
      "isPartOf": {
        "@id": "https://grist.org/#website"
      },
      "about": {
        "@id": "https://grist.org/#organization"
      },
      "datePublished": "2020-11-24T20:54:40+00:00",
      "dateModified": "2026-04-21T13:18:58+00:00",
      "description": "Independent news on climate change and the environment and their intersections with energy, policy, food, extreme weather, and more.",
      "breadcrumb": {
        "@id": "https://grist.org/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://grist.org/"
          ]
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://grist.org/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://grist.org/#website",
      "url": "https://grist.org/",
      "name": "Grist",
      "description": "25 Years on the Climate Beat",
      "publisher": {
        "@id": "https://grist.org/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://grist.org/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://grist.org/#organization",
      "name": "Grist",
      "url": "https://grist.org/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://grist.org/#/schema/logo/image/",
        "url": "https://grist.org/wp-content/uploads/2021/03/Grist-Favicon.png?quality=75&strip=all",
        "contentUrl": "https://grist.org/wp-content/uploads/2021/03/Grist-Favicon.png?quality=75&strip=all",
        "width": 512,
        "height": 512,
        "caption": "Grist"
      },
      "image": {
        "@id": "https://grist.org/#/schema/logo/image/"
      }
    }
  ]
}

Block 2 : WebPage

15 properties Valid

{
  "@context": "https:\/\/schema.org",
  "@type": "WebPage",
  "headline": "Grist",
  "url": "https:\/\/grist.org",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https:\/\/grist.org\/"
  },
  "thumbnailUrl": "",
  "image": {
    "@type": "ImageObject",
    "url": ""
  },
  "articleSection": "Uncategorized",
  "author": [
    {
      "@type": "Person",
      "name": "Nikhil Swaminathan"
    }
  ],
  "creator": [
    "Nikhil Swaminathan"
  ],
  "publisher": {
    "@type": "Organization",
    "name": "Grist",
    "logo": "https:\/\/grist.org\/wp-content\/uploads\/2022\/05\/grist-logo.png"
  },
  "keywords": [],
  "dateCreated": "2020-11-24T20:54:40Z",
  "datePublished": "2020-11-24T20:54:40Z",
  "dateModified": "2026-04-21T13:18:58Z"
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.