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https://guinnessworldrecords.com

Performance

· 17 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
67
GRADE
D
FIX
6
REVIEW
2
PASS
7
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
20
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
95
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

2.25 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

23.49 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

1.53 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.702

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

4.78 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

29.34 s

Page Load Progression

411 ms
823 ms
1.2 s
1.6 s
2.1 s
2.5 s
2.9 s
3.3 s
Checks
17
7 PASS 2 REVIEW 6 FIX
F
Page Weight Budget
Action
5.6 MB transferred, 143 requests
FIX
5.6 MB transferred, 143 requests
Critical::
Page weighs 11.6 MB (5.6 MB transferred)
Warning::
Images are 3.3 MB — compress or use modern formats
Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.
Got: 3.3 MB
Warning::
JavaScript is 2.0 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 2.0 MB
Warning::
143 HTTP requests — consider bundling or reducing
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
Info::
Estimated 1.2 g CO2 per page load
5.6 MB / 2.4 MB budget
5.6 MB transferred
143 requests
1.2 g CO2 per page load
Images 3.3 MiB 59%
JavaScript 2.0 MiB 36%
Other 140.6 KiB 2%
Fonts 84.2 KiB 1%
CSS 28.5 KiB 1%
Other 28.3 KiB 0%
Other 20.0 KiB 0%
HTML 7.6 KiB 0%
Other 2.6 KiB 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Over budget

Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.

Why this matters

Image bandwidth is high — modern formats (WebP/AVIF) and resizing typically cut it 50%+.

Source: web.dev

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.

Why this matters

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Source: web.dev

D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (5.6 MiB of 5.6 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
F
JS Execution Cost
Action
6846ms total JS execution
FIX
6846ms total JS execution
Warning::
Unattributable: 794ms CPU time
Warning::
https://www.guinnessworldrecords.com/: 501ms CPU time
Warning::
https://tagan.adlightning.com/ezoic-1/op.js: 448ms CPU time
Warning::
https://sdks.shopifycdn.com/buy-button/latest/buy-...: 446ms CPU time
Warning::
https://www.ezojs.com/detroitchicago/columbus.js: 383ms CPU time
Warning::
Third-party scripts: 6846ms (100% of total)

Main Thread Breakdown

Script Evaluation 66% Other 13% Script Parsing & Compilation 10% Style & Layout 7%
ScriptTotalScriptingParse/CompileParty
Unattributable794ms60ms0ms3rd
https://www.guinnessworldrecords.com/501ms79ms2ms3rd
https://tagan.adlightning.com/ezoic-1/op.js448ms395ms7ms3rd
https://sdks.shopifycdn.com/buy-button/latest/buy-button-storefront.min.js446ms352ms37ms3rd
https://www.ezojs.com/detroitchicago/columbus.js383ms263ms4ms3rd
https://client.aps.amazon-adsystem.com/publisher.js299ms210ms69ms3rd
https://go.ezodn.com/detroitchicago/portland.js?gcb=42&cb=b15a97dd26294ms258ms31ms3rd
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31097946277ms228ms47ms3rd
https://the.gatekeeperconsent.com/v2/cmp.js?v=466254ms223ms5ms3rd
https://go.ezodn.com/hb/dall.js?cb=195-42-156254ms188ms64ms3rd

Showing top 10 of 32 scripts

F
JS Bundles
Action
64 scripts, 823 KB unused
FIX
64 scripts, 823 KB unused
Warning::
https://go.ezodn.com/hb/dall.js?cb=195-42-156: 174 KB unused (74%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://securepubads.g.doubleclick.net/pagead/mana...: 131 KB unused (70%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-WW6...: 66 KB unused (45%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=G-QBVK...: 60 KB unused (36%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.ezojs.com/identity.js: 58 KB unused (57%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 823 KB
823 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://go.ezodn.com/hb/dall.js?cb=195-42-156236 KB174 KB (74%)✓3rd
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31097946187 KB131 KB (70%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-WW669H148 KB66 KB (45%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-QBVKPTNFD0&cx=c&_slc=1168 KB60 KB (36%)✓3rd
https://www.ezojs.com/identity.js102 KB58 KB (57%)✓3rd
https://go.ezodn.com/detroitchicago/indy.js?cb=117&gcb=096 KB54 KB (57%)✓3rd
https://go.ezodn.com/detroitchicago/portland.js?gcb=42&cb=b15a97dd2666 KB49 KB (75%)✓3rd
https://go.ezodn.com/ezoic/ezorca.min.js74 KB46 KB (63%)✓3rd
https://go.ezodn.com/porpoiseant/ezadloadrewarded.js?cb=1048&gcb=195-4263 KB40 KB (64%)✓3rd
https://connect.facebook.net/en_US/fbevents.js97 KB34 KB (36%)✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
143 resources · 5.6 MB · 823 KB savings available
FIX
143 resources · 5.6 MB · 823 KB savings available
Warning::
Page weight 4.6 MB over 1MB target
Got: 5.6 MB Expected: ≤ 1 MB
Info::
~823 KB of savings available
Warning::
142 third-party resources (100% of weight)
Info::
4 resources over 200KB
143 resources · 5.6 MiB · 142 third-party 4.6 MiB over 1MB target
Image 59% · 3.3 MiB
JavaScript 36% · 2.0 MiB
Other 3% · 150.1 KiB
Font 1% · 84.2 KiB
CSS 1% · 28.5 KiB
Document 0% · 13.5 KiB

~822.7 KiB of savings available

Remove unused JavaScript: 822.7 KiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

C
Image Optimization
Action
33 images, 0 KB saveable
REVIEW
33 images, 0 KB saveable
Warning::
https://www.guinnessworldrecords.com/images/og_ima... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/products/imag... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/products/imag... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/products/imag... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/images/gwr-st... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/images/guinne... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/news/2026/4/i... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/images/marath... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/images/logo.p... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/images/london... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/news/2026/4/i... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/news/2026/4/i... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/news/2026/4/i... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/products/imag... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/news/2026/4/i... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/news/2026/4/i... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/images/employ... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/images/dr-how... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.guinnessworldrecords.com/news/2026/4/i... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
33 images 3.2 MB
0 oversized -0 KB
29 legacy format
19 missing dimensions CLS risk

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

C
Green Hosting
Action
Whether the site is served from green-energy infrastructure
REVIEW

Green Hosting

No green hosting detected

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
3 fonts (84 KB)
PASS
3 fonts (84 KB)
Info::
3 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

3

84 KB total

Render-blocking

0

of 3

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 2.0 s 4.0 s 6.0 s 8.0 s 10.0 s 12.0 s 14.0 s 16.0 s 18.0 s 20.0 s 22.0 s 24.0 s FCP 2.3 s LCP 23.5 shttps://www.guinnessworldrecords.com/css/fonts/rubik/rubik-regular-webfont.woff2rubik-regular-webfont.w... https://www.guinnessworldrecords.com/css/fonts/rubik/rubik-regular-webfont.woff2 — 27.3 KiB — 102 ms — font-display: swaphttps://www.guinnessworldrecords.com/css/fonts/gwr.ttfgwr.ttf https://www.guinnessworldrecords.com/css/fonts/gwr.ttf — 29.4 KiB — 100 ms — font-display: swaphttps://www.guinnessworldrecords.com/css/fonts/rubik/rubik-medium-webfont.woff2rubik-medium-webfont.woff2 https://www.guinnessworldrecords.com/css/fonts/rubik/rubik-medium-webfont.woff2 — 27.5 KiB — 65 ms — font-display: swap
rubik-regular-webfont.w... woff2 swap
Size 27 KB
Load time 102 ms
Start 183 ms
Risk FOUT — text flashes from fallback to web font
gwr.ttf ttf swap
Size 29 KB
Load time 100 ms
Start 183 ms
Risk FOUT — text flashes from fallback to web font
  • Convert to woff2 for ~30% smaller file size
rubik-medium-webfont.woff2 woff2 swap
Size 28 KB
Load time 65 ms
Start 184 ms
Risk FOUT — text flashes from fallback to web font
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)

Fixing the unchecked items could save ~9 KB and ~18 ms

A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
2 hints, 0 missing preconnects
PASS
2 hints, 0 missing preconnects
Info::
Page uses 2 resource hint(s)

Current Resource Hints

preconnect
1
preload
1
dns-prefetch
—
prefetch
—

2 resource hints configured

A+
Render-Blocking Resources
No render-blocking resources detected
PASS
No render-blocking resources detected
Info::
No render-blocking resources detected in <head>
A+
Third-Party Resources
No third-party resources detected
PASS
No third-party resources detected
Network Waterfall
143 requests over 4361ms
INFO
0 ms 2.0 s 4.0 s 6.0 s 8.0 s 10.0 s 12.0 s 14.0 s 16.0 s 18.0 s 20.0 s 22.0 s 24.0 s FCP 2.3 s LCP 23.5 shttps://guinnessworldrecords.com// https://guinnessworldrecords.com/ — 301 — 294 B — 15 ms — h2http://www.guinnessworldrecords.com/www.guinnessworldrecords.com/ http://www.guinnessworldrecords.com/ — 307 — 0 B — 1 ms — http/1.1https://www.guinnessworldrecords.com/www.guinnessworldrecords.com/ https://www.guinnessworldrecords.com/ — 200 — 7.6 KiB — 58 ms — h2https://www.guinnessworldrecords.com/css/main.min.csswww.guinnessworldrecords.com/css/ma... https://www.guinnessworldrecords.com/css/main.min.css — 200 — 28.5 KiB — 54 ms — h2https://www.guinnessworldrecords.com/images/og_image.jpgwww.guinnessworldrecords.com/images... https://www.guinnessworldrecords.com/images/og_image.jpg — 200 — 18.6 KiB — 55 ms — h2https://www.guinnessworldrecords.com/images/css/gwr_kids_link.jpgwww.guinnessworldrecords.com/images... https://www.guinnessworldrecords.com/images/css/gwr_kids_link.jpg — 200 — 16.4 KiB — 106 ms — h2https://www.guinnessworldrecords.com/images/logo.pngwww.guinnessworldrecords.com/images... https://www.guinnessworldrecords.com/images/logo.png — 200 — 56.6 KiB — 60 ms — h2https://www.guinnessworldrecords.com/images/dr-howard-carousel.jpgwww.guinnessworldrecords.com/images... https://www.guinnessworldrecords.com/images/dr-howard-carousel.jpg — 200 — 147.0 KiB — 90 ms — h2https://www.guinnessworldrecords.com/images/london-venue-homepage-banner.pngwww.guinnessworldrecords.com/images... https://www.guinnessworldrecords.com/images/london-venue-homepage-banner.png — 200 — 578.2 KiB — 204 ms — h2https://www.guinnessworldrecords.com/js/jquery.jswww.guinnessworldrecords.com/js/jqu... https://www.guinnessworldrecords.com/js/jquery.js — 200 — 30.0 KiB — 117 ms — h2https://www.guinnessworldrecords.com/js/scripts.min.jswww.guinnessworldrecords.com/js/scr... https://www.guinnessworldrecords.com/js/scripts.min.js — 200 — 33.4 KiB — 125 ms — h2https://www.guinnessworldrecords.com/scripts.jswww.guinnessworldrecords.com/script... https://www.guinnessworldrecords.com/scripts.js — 200 — 2.2 KiB — 120 ms — h2https://www.guinnessworldrecords.com/products/images/banner-with-gwr2026-homepage-1900x650.jpgwww.guinnessworldrecords.com/produc... https://www.guinnessworldrecords.com/products/images/banner-with-gwr2026-homepage-1900x650.jpg — 200 — 189.0 KiB — 162 ms — h2https://www.guinnessworldrecords.com/news/2026/4/images/stelarc-ear-on-arm-header-image.jpgwww.guinnessworldrecords.com/news/2... https://www.guinnessworldrecords.com/news/2026/4/images/stelarc-ear-on-arm-header-image.jpg — 200 — 123.7 KiB — 167 ms — h2https://www.guinnessworldrecords.com/news/2026/4/images/love-locks-thumbnail.pngwww.guinnessworldrecords.com/news/2... https://www.guinnessworldrecords.com/news/2026/4/images/love-locks-thumbnail.png — 200 — 200.8 KiB — 173 ms — h2https://www.guinnessworldrecords.com/news/2026/4/images/oldest-rabbit-new-thumbnail.jpgwww.guinnessworldrecords.com/news/2... https://www.guinnessworldrecords.com/news/2026/4/images/oldest-rabbit-new-thumbnail.jpg — 200 — 192.7 KiB — 110 ms — h2https://www.guinnessworldrecords.com/news/2026/4/images/strongest-bodypart-thumbnail.pngwww.guinnessworldrecords.com/news/2... https://www.guinnessworldrecords.com/news/2026/4/images/strongest-bodypart-thumbnail.png — 200 — 133.7 KiB — 181 ms — h2https://www.guinnessworldrecords.com/news/2026/4/images/most-marvel-tattoos-thumbnail.jpgwww.guinnessworldrecords.com/news/2... https://www.guinnessworldrecords.com/news/2026/4/images/most-marvel-tattoos-thumbnail.jpg — 200 — 184.8 KiB — 126 ms — h2https://www.guinnessworldrecords.com/news/2026/4/images/stilts-24hr-thumbnail.jpgwww.guinnessworldrecords.com/news/2... https://www.guinnessworldrecords.com/news/2026/4/images/stilts-24hr-thumbnail.jpg — 200 — 141.4 KiB — 287 ms — h2https://www.guinnessworldrecords.com/news/2026/4/images/phm-lego-header-image.jpgwww.guinnessworldrecords.com/news/2... https://www.guinnessworldrecords.com/news/2026/4/images/phm-lego-header-image.jpg — 200 — 120.5 KiB — 175 ms — h2https://www.guinnessworldrecords.com/images/css/loading.gifwww.guinnessworldrecords.com/images... https://www.guinnessworldrecords.com/images/css/loading.gif — 200 — 30.8 KiB — 151 ms — h2https://www.guinnessworldrecords.com/products/images/largest-loop-the-loop-in-a-car-for-tile.jpgwww.guinnessworldrecords.com/produc... https://www.guinnessworldrecords.com/products/images/largest-loop-the-loop-in-a-car-for-tile.jpg — 200 — 196.3 KiB — 70 ms — h2https://www.guinnessworldrecords.com/images/employee-engagement-home.jpgwww.guinnessworldrecords.com/images... https://www.guinnessworldrecords.com/images/employee-engagement-home.jpg — 200 — 62.0 KiB — 153 ms — h2https://www.guinnessworldrecords.com/images/gwr-studios.jpgwww.guinnessworldrecords.com/images... https://www.guinnessworldrecords.com/images/gwr-studios.jpg — 200 — 95.5 KiB — 172 ms — h2https://www.guinnessworldrecords.com/products/images/view-our-case-studies-with-certificate-and-team.jpgwww.guinnessworldrecords.com/produc... https://www.guinnessworldrecords.com/products/images/view-our-case-studies-with-certificate-and-team.jpg — 200 — 88.2 KiB — 176 ms — h2https://www.guinnessworldrecords.com/images/guinness-world-records-kids-logo-on-purple-background-home.jpgwww.guinnessworldrecords.com/images... https://www.guinnessworldrecords.com/images/guinness-world-records-kids-logo-on-purple-background-home.jpg — 200 — 71.9 KiB — 192 ms — h2https://www.guinnessworldrecords.com/images/marathon-runner-group-home.jpgwww.guinnessworldrecords.com/images... https://www.guinnessworldrecords.com/images/marathon-runner-group-home.jpg — 200 — 91.7 KiB — 156 ms — h2https://www.guinnessworldrecords.com/products/images/tile-for-record-selector-homepage.jpgwww.guinnessworldrecords.com/produc... 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h2https://go.ezodn.com/porpoiseant/ezadloadrewarded.js?cb=1048&gcb=195-42go.ezodn.com/porpoiseant/ezadloadre... https://go.ezodn.com/porpoiseant/ezadloadrewarded.js?cb=1048&gcb=195-42 — 200 — 63.0 KiB — 77 ms — h3https://go.ezodn.com/detroitchicago/reportads.js?gcb=195-42&cb=8go.ezodn.com/detroitchicago/reporta... https://go.ezodn.com/detroitchicago/reportads.js?gcb=195-42&cb=8 — 200 — 2.2 KiB — 60 ms — h3https://link.rubiconproject.com/magnite/21150.jslink.rubiconproject.com/magnite/211... https://link.rubiconproject.com/magnite/21150.js — 200 — 855 B — 85 ms — h2https://g.ezoic.net/ezais/analytics?cb=1g.ezoic.net/ezais/analytics?cb=1 https://g.ezoic.net/ezais/analytics?cb=1 — 200 — 4.8 KiB — 33 ms — h2https://tagan.adlightning.com/ezoic-1/b-7abcf19-c2ad846a.jstagan.adlightning.com/ezoic-1/b-7ab... https://tagan.adlightning.com/ezoic-1/b-7abcf19-c2ad846a.js — 200 — 32.4 KiB — 23 ms — h2https://tagan.adlightning.com/ezoic-1/bl-0d6ee0c-93d26753.jstagan.adlightning.com/ezoic-1/bl-0d... https://tagan.adlightning.com/ezoic-1/bl-0d6ee0c-93d26753.js — 200 — 70.1 KiB — 26 ms — h2https://g.ezoic.net/parsonsmaize/olathe.js?gcb=195-42&cb=30g.ezoic.net/parsonsmaize/olathe.js?... https://g.ezoic.net/parsonsmaize/olathe.js?gcb=195-42&cb=30 — 200 — 957 B — 40 ms — h2https://g.ezoic.net/porpoiseant/et.js?gcb=195-42&cb=4g.ezoic.net/porpoiseant/et.js?gcb=1... https://g.ezoic.net/porpoiseant/et.js?gcb=195-42&cb=4 — 200 — 655 B — 31 ms — h2https://g.ezoic.net/detroitchicago/reno.js?gcb=195-42&cb=884ac9c377g.ezoic.net/detroitchicago/reno.js?... https://g.ezoic.net/detroitchicago/reno.js?gcb=195-42&cb=884ac9c377 — 200 — 733 B — 32 ms — h2https://g.ezoic.net/detroitchicago/overlandpark.js?gcb=195-42&cb=301bbdaf04g.ezoic.net/detroitchicago/overland... https://g.ezoic.net/detroitchicago/overlandpark.js?gcb=195-42&cb=301bbdaf04 — 200 — 522 B — 35 ms — h2https://g.ezoic.net/detroitchicago/denver.js?gcb=195-42&cb=4ff75c6f00g.ezoic.net/detroitchicago/denver.j... https://g.ezoic.net/detroitchicago/denver.js?gcb=195-42&cb=4ff75c6f00 — 200 — 1.1 KiB — 36 ms — h2https://g.ezoic.net/detroitchicago/wichita.js?gcb=195-42&cb=e49d8d9bcag.ezoic.net/detroitchicago/wichita.... https://g.ezoic.net/detroitchicago/wichita.js?gcb=195-42&cb=e49d8d9bca — 200 — 982 B — 36 ms — h2https://g.ezoic.net/tardisrocinante/vitals.js?gcb=42&cb=5g.ezoic.net/tardisrocinante/vitals.... https://g.ezoic.net/tardisrocinante/vitals.js?gcb=42&cb=5 — 200 — 3.7 KiB — 38 ms — h2https://g.ezoic.net/beardeddragon/drake.js?gcb=42&cb=1b0a0a9dccg.ezoic.net/beardeddragon/drake.js?... https://g.ezoic.net/beardeddragon/drake.js?gcb=42&cb=1b0a0a9dcc — 200 — 1.1 KiB — 35 ms — h2https://g.ezoic.net/parsonsmaize/chanute.js?a=a&cb=19&dcb=195-42&shcb=34g.ezoic.net/parsonsmaize/chanute.js... https://g.ezoic.net/parsonsmaize/chanute.js?a=a&cb=19&dcb=195-42&shcb=34 — 200 — 5.2 KiB — 37 ms — h2https://g.ezoic.net/porpoiseant/jellyfish.js?a=a&cb=21&dcb=195-42&shcb=34g.ezoic.net/porpoiseant/jellyfish.j... https://g.ezoic.net/porpoiseant/jellyfish.js?a=a&cb=21&dcb=195-42&shcb=34 — 200 — 7.1 KiB — 43 ms — h2https://c.amazon-adsystem.com/bao-csm/aps-comm/aps_csm.jsc.amazon-adsystem.com/bao-csm/aps-c... https://c.amazon-adsystem.com/bao-csm/aps-comm/aps_csm.js — 200 — 3.1 KiB — 37 ms — h2https://c.amazon-adsystem.com/cdn/prod/config?src=600&u=https%3A%2F%2Fwww.guinnessworldrecords.com&pubid=aa05931b-5308-4ea3-95a2-adf84f4ffde4c.amazon-adsystem.com/cdn/prod/conf... https://c.amazon-adsystem.com/cdn/prod/config?src=600&u=https%3A%2F%2Fwww.guinnessworldrecords.com&pubid=aa05931b-5308-4ea3-95a2-adf84f4ffde4 — 200 — 4.2 KiB — 58 ms — h2https://c.amazon-adsystem.com/cdn/prod/config?src=600&u=https%3A%2F%2Fwww.guinnessworldrecords.com&pubid=aa05931b-5308-4ea3-95a2-adf84f4ffde4c.amazon-adsystem.com/cdn/prod/conf... https://c.amazon-adsystem.com/cdn/prod/config?src=600&u=https%3A%2F%2Fwww.guinnessworldrecords.com&pubid=aa05931b-5308-4ea3-95a2-adf84f4ffde4 — 200 — 0 B — 56 ms — h2https://secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min.jssecure.cdn.fastclick.net/js/pubcid/... https://secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min.js — 200 — 21.7 KiB — 56 ms — h2https://tags.crwdcntrl.net/lt/c/16576/sync.min.jstags.crwdcntrl.net/lt/c/16576/sync.... https://tags.crwdcntrl.net/lt/c/16576/sync.min.js — 200 — 13.1 KiB — 34 ms — h2https://cdn.hadronid.net/hadron.js?url=https%3A%2F%2Fwww.guinnessworldrecords.com%2F&ref=&_it=amazon&partner_id=524cdn.hadronid.net/hadron.js?url=http... https://cdn.hadronid.net/hadron.js?url=https%3A%2F%2Fwww.guinnessworldrecords.com%2F&ref=&_it=amazon&partner_id=524 — 200 — 186 B — 103 ms — h2https://cdn.id5-sync.com/api/1.0/id5-api.jscdn.id5-sync.com/api/1.0/id5-api.js https://cdn.id5-sync.com/api/1.0/id5-api.js — 200 — 34.5 KiB — 115 ms — h2https://secure.cdn.fastclick.net/js/cnvr-launcher/latest/launcher-stub.min.jssecure.cdn.fastclick.net/js/cnvr-la... https://secure.cdn.fastclick.net/js/cnvr-launcher/latest/launcher-stub.min.js — 200 — 1.1 KiB — 47 ms — h2https://prod.us-east-1.cxm-bcn.publisher-services.amazon.dev/v1/recordVendorsLoadedprod.us-east-1.cxm-bcn.publisher-se... https://prod.us-east-1.cxm-bcn.publisher-services.amazon.dev/v1/recordVendorsLoaded — 200 — 0 B — 307 ms — h2https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31097946securepubads.g.doubleclick.net/page... https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31097946 — 200 — 187.4 KiB — 70 ms — h3https://go.ezodn.com/detroitchicago/indy.js?cb=117&gcb=0go.ezodn.com/detroitchicago/indy.js... https://go.ezodn.com/detroitchicago/indy.js?cb=117&gcb=0 — 200 — 95.6 KiB — 40 ms — h3https://cdn.jsdelivr.net/gh/prebid/currency-file@1/latest.jsoncdn.jsdelivr.net/gh/prebid/currency... https://cdn.jsdelivr.net/gh/prebid/currency-file@1/latest.json — 200 — 1.2 KiB — 39 ms — h2https://api.id5-sync.com/analytics/457/id5-api-jsapi.id5-sync.com/analytics/457/id5-... https://api.id5-sync.com/analytics/457/id5-api-js — 200 — 690 B — 111 ms — h2https://carbon-cdn.ccgateway.net/script?id=www.guinnessworldrecords.com&parentId=0dae949f4bcarbon-cdn.ccgateway.net/script?id=... https://carbon-cdn.ccgateway.net/script?id=www.guinnessworldrecords.com&parentId=0dae949f4b — 200 — 8.0 KiB — 439 ms — h2https://prod.us-east-1.cxm-bcn.publisher-services.amazon.dev/v1/recordVendorsLoadedprod.us-east-1.cxm-bcn.publisher-se... https://prod.us-east-1.cxm-bcn.publisher-services.amazon.dev/v1/recordVendorsLoaded — 200 — 128 B — 98 ms — h2https://g.ezoic.net/detroitchicago/imp.gifg.ezoic.net/detroitchicago/imp.gif https://g.ezoic.net/detroitchicago/imp.gif — 200 — 113 B — 22 ms — h2https://g.ezoic.net/detroitchicago/omaha.js?gcb=195-42&cb=8f3688675fg.ezoic.net/detroitchicago/omaha.js... https://g.ezoic.net/detroitchicago/omaha.js?gcb=195-42&cb=8f3688675f — 200 — 626 B — 22 ms — h2https://secure.cdn.fastclick.net/js/cnvr-launcher/latest/launcher.min.jssecure.cdn.fastclick.net/js/cnvr-la... https://secure.cdn.fastclick.net/js/cnvr-launcher/latest/launcher.min.js — 200 — 24.7 KiB — 5 ms — h2https://proc.ad.cpe.dotomi.com/cvx/client/direct/launcher?version=1.2.0&lid=681proc.ad.cpe.dotomi.com/cvx/client/d... https://proc.ad.cpe.dotomi.com/cvx/client/direct/launcher?version=1.2.0&lid=681 — 200 — 472 B — 130 ms — h2https://securepubads.g.doubleclick.net/pagead/managed/dict/m202604210101/gptsecurepubads.g.doubleclick.net/page... https://securepubads.g.doubleclick.net/pagead/managed/dict/m202604210101/gpt — 200 — 23.0 KiB — 46 ms — h3https://secure.cdn.fastclick.net/js/cnvr-coreid/latest/coreid.min.jssecure.cdn.fastclick.net/js/cnvr-co... https://secure.cdn.fastclick.net/js/cnvr-coreid/latest/coreid.min.js — 200 — 47.1 KiB — 4 ms — h2https://privacy-location-edge.ccgateway.net/privacy/locationprivacy-location-edge.ccgateway.net... https://privacy-location-edge.ccgateway.net/privacy/location — 200 — 188 B — 325 ms — h2https://pagead2.googlesyndication.com/pagead/ping?e=1pagead2.googlesyndication.com/pagea... https://pagead2.googlesyndication.com/pagead/ping?e=1 — 204 — 20 B — 95 ms — h3
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 6846ms · 1926KB · €74/mo
Unattributable
Other
Costly
Execution 794ms
Transfer 0 KB
Monthly Cost €9/mo
www.guinnessworldrecords.com
Other
Costly
Execution 501ms
Transfer 8 KB
Monthly Cost €5/mo
tagan.adlightning.com
Other
Costly
Execution 448ms
Transfer 15 KB
Monthly Cost €5/mo
sdks.shopifycdn.com
Other
Costly
Execution 446ms
Transfer 60 KB
Unused 45%
Monthly Cost €5/mo
www.ezojs.com
Other
Costly
Execution 383ms
Transfer 15 KB
Monthly Cost €4/mo
client.aps.amazon-adsystem.com
Other
Costly
Execution 299ms
Transfer 82 KB
Monthly Cost €3/mo
go.ezodn.com
Other
Costly
Execution 294ms
Transfer 66 KB
Unused 75%
Monthly Cost €3/mo
securepubads.g.doubleclick.net
Other
Costly
Execution 277ms
Transfer 187 KB
Unused 70%
Monthly Cost €3/mo
the.gatekeeperconsent.com
Other
Costly
Execution 254ms
Transfer 26 KB
Monthly Cost €3/mo
go.ezodn.com
Other
Costly
Execution 254ms
Transfer 236 KB
Unused 74%
Monthly Cost €3/mo
Google Tag Manager
Tag Manager
Costly
Execution 249ms
Transfer 148 KB
Unused 45%
Monthly Cost €3/mo
www.guinnessworldrecords.com
Other
Costly
Execution 231ms
Transfer 30 KB
Monthly Cost €3/mo
Google Tag Manager
Tag Manager
Costly
Execution 218ms
Transfer 168 KB
Unused 36%
Monthly Cost €2/mo
tagan.adlightning.com
Other
Costly
Execution 203ms
Transfer 32 KB
Monthly Cost €2/mo
www.guinnessworldrecords.com
Other
Optional
Execution 181ms
Transfer 2 KB
Monthly Cost €2/mo
www.ezojs.com
Other
Optional
Execution 170ms
Transfer 102 KB
Unused 57%
Monthly Cost €2/mo
www.ezojs.com
Other
Optional
Execution 140ms
Transfer 66 KB
Unused 50%
Monthly Cost €2/mo
www.guinnessworldrecords.com
Other
Optional
Execution 138ms
Transfer 33 KB
Unused 61%
Monthly Cost €2/mo
tagan.adlightning.com
Other
Optional
Execution 136ms
Transfer 70 KB
Monthly Cost €1/mo
go.ezodn.com
Other
Optional
Execution 131ms
Transfer 96 KB
Unused 57%
Monthly Cost €1/mo
config.aps.amazon-adsystem.com
Other
Optional
Execution 117ms
Transfer 3 KB
Monthly Cost €1/mo
secure.cdn.fastclick.net
Other
Optional
Execution 116ms
Transfer 22 KB
Monthly Cost €1/mo
go.ezodn.com
Other
Optional
Execution 106ms
Transfer 63 KB
Unused 64%
Monthly Cost €1/mo
Facebook Pixel
Advertising
Optional
Execution 102ms
Transfer 97 KB
Unused 36%
Monthly Cost €1/mo
Facebook Pixel
Advertising
Optional
Execution 96ms
Transfer 44 KB
Monthly Cost €1/mo
cdn.id5-sync.com
Other
Optional
Execution 94ms
Transfer 35 KB
Unused 91%
Monthly Cost €1/mo
Google Analytics
Analytics
Optional
Execution 93ms
Transfer 21 KB
Monthly Cost €1/mo
go.ezodn.com
Other
Optional
Execution 83ms
Transfer 74 KB
Unused 63%
Monthly Cost €1/mo
secure.cdn.fastclick.net
Other
Optional
Execution 80ms
Transfer 47 KB
Monthly Cost €1/mo
securepubads.g.doubleclick.net
Other
Optional
Execution 79ms
Transfer 34 KB
Monthly Cost €1/mo
LinkedIn Insight
Advertising
Optional
Execution 68ms
Transfer 19 KB
Monthly Cost €1/mo
secure.cdn.fastclick.net
Other
Optional
Execution 63ms
Transfer 25 KB
Monthly Cost €1/mo

These scripts may cost more than they're worth

  • Unattributable adds 794ms and costs ~€9/month
  • www.guinnessworldrecords.com adds 501ms and costs ~€5/month
  • tagan.adlightning.com adds 448ms and costs ~€5/month
  • sdks.shopifycdn.com adds 446ms and costs ~€5/month
  • www.ezojs.com adds 383ms and costs ~€4/month
  • client.aps.amazon-adsystem.com adds 299ms and costs ~€3/month
  • go.ezodn.com adds 294ms and costs ~€3/month
  • securepubads.g.doubleclick.net adds 277ms and costs ~€3/month
  • the.gatekeeperconsent.com adds 254ms and costs ~€3/month
  • go.ezodn.com adds 254ms and costs ~€3/month
  • Google Tag Manager adds 249ms and costs ~€3/month
  • www.guinnessworldrecords.com adds 231ms and costs ~€3/month
  • Google Tag Manager adds 218ms and costs ~€2/month
  • tagan.adlightning.com adds 203ms and costs ~€2/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

Unattributable takes 794ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.guinnessworldrecords.com takes 501ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

tagan.adlightning.com takes 448ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

sdks.shopifycdn.com takes 446ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.ezojs.com takes 383ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

client.aps.amazon-adsystem.com takes 299ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

go.ezodn.com takes 294ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

75% of go.ezodn.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

securepubads.g.doubleclick.net takes 277ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

70% of securepubads.g.doubleclick.net's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

the.gatekeeperconsent.com takes 254ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

go.ezodn.com takes 254ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

74% of go.ezodn.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

Google Tag Manager takes 249ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.guinnessworldrecords.com takes 231ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 218ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

tagan.adlightning.com takes 203ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

57% of www.ezojs.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

61% of www.guinnessworldrecords.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

57% of go.ezodn.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

64% of go.ezodn.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

91% of cdn.id5-sync.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

63% of go.ezodn.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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