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https://haaretz.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
87
GRADE
B
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Image SEO
86 images, 22 descriptive filenames
REVIEW
86 images, 22 descriptive filenames
Warning::
74% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Info::
4 image(s) missing alt text — see Accessibility tab
22 descriptive
15 hash-based
49 generic
86 total
FilenameQualityAltIssues
703128.jpggeneric✓1
Current: 703128.jpg
Suggested: b6c7031c4ac4b04417c93c5fe671.jpg
65413278.JPGhash✓1
Current: 65413278.JPG
Suggested: 6760f2d449f987ec0dbac8932c68.JPG
702839.jpggeneric✓1
Current: 702839.jpg
Suggested: 1f9c5dff42039662e67ea1ad73e1.jpg
56040-2.jpggeneric✓1
Current: 56040-2.jpg
Suggested: 3823557543689c01f7e1f0c97d55.jpg
548245.jpggeneric✓1
Current: 548245.jpg
Suggested: 581159374801805fcc846c259f3c.jpg
545165.jpggeneric✓1
Current: 545165.jpg
Suggested: eb6dc9324f1ebcdd0c80cade767b.jpg
080246.jpggeneric✓1
Current: 080246.jpg
Suggested: 5c90e8bc45b1bcbc2d6a48b3b8df.jpg
399975.jpggeneric✓1
Current: 399975.jpg
Suggested: 22d8fd864a309b4da8649c8c1607.jpg
65263578.JPGhash✓1
Current: 65263578.JPG
Suggested: c991ca3d46649faa4b2e9b909b7f.JPG
227673.jpggeneric✓1
Current: 227673.jpg
Suggested: 2eb526054011b51b2fb46688835a.jpg
697517-2.jpggeneric✓1
Current: 697517-2.jpg
Suggested: 440b57574043add13b2b977c51bb.jpg
51030505.JPGhash✓1
Current: 51030505.JPG
Suggested: d099a5274193a9e0019099160680.JPG
681860.jpggeneric✓1
Current: 681860.jpg
Suggested: b6566e944c7aa0d01d5c2c778aad.jpg
236609.jpggeneric✓1
Current: 236609.jpg
Suggested: c20f613e4a22ba266463b5d4585c.jpg
661082.jpggeneric✓1
Current: 661082.jpg
Suggested: ca8ecc634efcb1a25e589ffa72cd.jpg
95bf1545-865e-44a3-85c2-a7406505bcb8.pnghash✓1
Current: 95bf1545-865e-44a3-85c2-a7406505bcb8.png
Suggested: 563c999e4890bdbe496855271d3e.png
1018316866.jpghash✓1
Current: 1018316866.jpg
Suggested: c828ccb317e5953d3fcdd7328dba.jpg
1018316866.jpghash✓1
Current: 1018316866.jpg
Suggested: 93268077d9d1eeb2a1845b256b57.jpg
369625.jpggeneric✓1
Current: 369625.jpg
Suggested: 8b8d775c47629186aeddac489e8d.jpg
097463.jpggeneric✓1
Current: 097463.jpg
Suggested: 0183940541628485fe24f6fe6eeb.jpg
668822.jpggeneric✓1
Current: 668822.jpg
Suggested: be31de094720b0438a93e7f7de63.jpg
347935-2.jpggeneric✓1
Current: 347935-2.jpg
Suggested: 5c54a0ac47daa33bb73f471b1e70.jpg
295557.jpggeneric✓1
Current: 295557.jpg
Suggested: a7c1b053439fa75d54447b7f4c58.jpg
011219.jpggeneric✓1
Current: 011219.jpg
Suggested: 7154c0224ab9aa9ba3a33a739e79.jpg
694092.jpggeneric✓1
Current: 694092.jpg
Suggested: 8dc547de4e479829fdef59022e10.jpg
65409692.JPGhash✓1
Current: 65409692.JPG
Suggested: 9be3f92f4cd9bfa8f06c66f71cc2.JPG
553127.jpggeneric✓1
Current: 553127.jpg
Suggested: 7541e0a14ed9ad584f3b6b7531c7.jpg
647806.jpggeneric✓1
Current: 647806.jpg
Suggested: b6bbf4d145e79b7416ba13898110.jpg
647806.jpggeneric✓1
Current: 647806.jpg
Suggested: b6bbf4d145e79b7416ba13898110.jpg
647806.jpggeneric✓1
Current: 647806.jpg
Suggested: b6bbf4d145e79b7416ba13898110.jpg
668863.jpggeneric✓1
Current: 668863.jpg
Suggested: 373aa21c490c84a172402147d0eb.jpg
469814-2.jpggeneric✓1
Current: 469814-2.jpg
Suggested: 9f0cba714f3e85d874b1c5c3ebc7.jpg
466004-3.jpggeneric✓1
Current: 466004-3.jpg
Suggested: f1cd6059406399f230775f55fd34.jpg
694952.jpggeneric✓1
Current: 694952.jpg
Suggested: 03c7af0c44b4b8a92c5d127385fe.jpg
984743-2.jpggeneric✓1
Current: 984743-2.jpg
Suggested: ba82dfe842889cfe395d9812bdae.jpg
370724.jpggeneric✓1
Current: 370724.jpg
Suggested: 41d9492141358065e3b2cbf4bc22.jpg
683050.jpggeneric✓1
Current: 683050.jpg
Suggested: b166c7874625a043a73ff2c043c4.jpg
65379994.JPGhash✓1
Current: 65379994.JPG
Suggested: ec0ffc8643b49498ea04f52c6177.JPG
289988.jpggeneric✓1
Current: 289988.jpg
Suggested: 6cc1f3e043e3bf9d5744cfd62078.jpg
65353138.JPGhash✓1
Current: 65353138.JPG
Suggested: b93fdcfe4c888139eba78850fba9.JPG
531436.jpggeneric✓1
Current: 531436.jpg
Suggested: a809ea874df7ab0c39f5a0f62ecf.jpg
64803636.JPGhash✓1
Current: 64803636.JPG
Suggested: cfbc8bb54cd9a8fe4542e6dc14a3.JPG
65215290.JPGhash✓1
Current: 65215290.JPG
Suggested: 3f494f17496cbc2579e6f4fe3591.JPG
465714.jpggeneric✓1
Current: 465714.jpg
Suggested: c3e301244ade96ba80de061e5b46.jpg
65399288.JPGhash✓1
Current: 65399288.JPG
Suggested: bdfe1a1440d08484bc9210e2a5a6.JPG
590419.jpggeneric✓1
Current: 590419.jpg
Suggested: 5e22a65c4bd492167947954396d5.jpg
64943175.JPGhash✓1
Current: 64943175.JPG
Suggested: 158d8e7e4da1baad5e1085c304aa.JPG
618928-2.jpggeneric✓1
Current: 618928-2.jpg
Suggested: 020dfd7e47e7be185382f567cb80.jpg
293272.jpggeneric✓1
Current: 293272.jpg
Suggested: d62e3cb648bc8d571efbe29a3cc2.jpg
175202.jpggeneric✓1
Current: 175202.jpg
Suggested: 823a48a240ac987eddf0f9bafd52.jpg
584894.jpggeneric✓1
Current: 584894.jpg
Suggested: 132b6d0d401b9678b76dfafff263.jpg
461897.jpggeneric✓1
Current: 461897.jpg
Suggested: afa912b24b62b947c9b978094e5f.jpg
65329891.JPGhash✓1
Current: 65329891.JPG
Suggested: bfa368804e969e28af7a9b0a8633.JPG
227673.jpggeneric✓1
Current: 227673.jpg
Suggested: 2eb526054011b51b2fb46688835a.jpg
566307.jpggeneric✓1
Current: 566307.jpg
Suggested: 3ab8366a4d839a5818450cdc0da2.jpg
182654.jpggeneric✓1
Current: 182654.jpg
Suggested: 03d184f943868e7fc2c700bdd12d.jpg
775404.jpggeneric✓1
Current: 775404.jpg
Suggested: ddcc19ab4b05907d6b03f7da436f.jpg
996969.jpggeneric✓1
Current: 996969.jpg
Suggested: 8ef18e9a47c981f982bab08d2a62.jpg
57265.jpggeneric✓1
Current: 57265.jpg
Suggested: ef3b1dfe4289b88480a8f1fcd682.jpg
65255418.JPGhash✓1
Current: 65255418.JPG
Suggested: 6c81e6b5488b958655797e0d62be.JPG
653508-1.jpggeneric✓1
Current: 653508-1.jpg
Suggested: 1d17e8114499bdfce9fb73469ef8.jpg
617968.jpggeneric✓1
Current: 617968.jpg
Suggested: b8602a664da3ae787279ba9bae4f.jpg
333295.jpggeneric✓1
Current: 333295.jpg
Suggested: 1131def049b5aa70cd7d5c96fa16.jpg
651701.jpggeneric✓1
Current: 651701.jpg
Suggested: 96c6812144a0add0cc54ab4ceefa.jpg
adsctdescriptive✗1
adsctdescriptive✗1
favicon.icodescriptive✗1
achoice.svgdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.haaretz.com
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://haaretz.com Canonical https://www.haaretz.com Match Self-referencing (correct)
A
Meta Tags
Title: 13 chars
PASS
Title: 13 chars
Info::
Page title is set
Got: Filter Button
Warning::
Title is only 13 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Filter Button"

13 characters Too short
Title: Filter Button
H1: Trump Extends Truce Until Iran Submits Proposal, U.S. to Maintain Naval Blockade
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
3375 words, Difficult
PASS
3375 words, Difficult
Info::
Page has 3375 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 15)
3375 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 15

Text-to-HTML Ratio

1% text 99% HTML

21 KB / 1573 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Schema Markup Audit
1 schema types detected
PASS

Rich result eligibility

Organization Eligible

Organization knowledge panel

Detected schema types

Organization json-ld → Organization knowledge panel
2/2 required · 2/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type

Missing schema opportunities

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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