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https://www.happygang.org

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
1
REVIEW
1
PASS
7
INFO
0
Checks
9
7 PASS 1 REVIEW 1 FIX
F
Image Optimization
Action
6 issues found across 200 images
FIX
6 issues found across 200 images
Warning::
36 images significantly larger than display size
Resizing to display dimensions could save approximately 3385 KB.
Got: ~3385 KB wasted
Warning::
181 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
1 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
88 of 200 images use legacy formats
Warning::
Total image weight: 7238 KB (7.1 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
Info::
9 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.happygang.org/cms-api/media/file/social-strategy.webp, https://www.happygang.org/cms-api/media/file/content-creative.webp, https://www.happygang.org/cms-api/media/file/creator-influencer.webp (+6 more).
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

60/100

Site name appears as

Page titleThe Social Growth Agency
og:site_nameHAPPYGANG
twitter:site
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

www.happygang.org

HAPPYGANG — The Social Growth Agency

Wir machen Social Media zum Wachstumssystem für Marken: Strategie, Content, Creator:innen, Media und Data aus einem Haus.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — HAPPYGANG — The Social Growth Agency
  • twitter:description — Wir machen Social Media zum Wachstumssystem für Marken: Strategie, Content, Creator:innen, Media und Data aus einem H...
  • twitter:image — https://www.happygang.org/opengraph-image.jpg?537734d9df5289e3

WWW.HAPPYGANG.ORG

HAPPYGANG — The Social Growth Agency

Wir machen Social Media zum Wachstumssystem für Marken: Strategie, Content, Creator:innen, Media und Data aus einem Haus.

Preview quality · Facebook A+ · 100/100
  • og:title — HAPPYGANG — The Social Growth Agency
  • og:description — Wir machen Social Media zum Wachstumssystem für Marken: Strategie, Content, Creator:innen, Media und Data aus einem H...
  • og:image — https://www.happygang.org/opengraph-image.jpg?537734d9df5289e3
  • og:type — website
  • og:url — https://www.happygang.org
  • og:site_name — HAPPYGANG

HAPPYGANG — The Social Growth Agency

www.happygang.org

Preview quality · LinkedIn A+ · 100/100
  • og:title — HAPPYGANG — The Social Growth Agency
  • og:description — Wir machen Social Media zum Wachstumssystem für Marken: Strategie, Content, Creator:innen, Media und Data aus einem H...
  • og:image — https://www.happygang.org/opengraph-image.jpg?537734d9df5289e3

www.happygang.org

HAPPYGANG — The Social Growth Agency

Wir machen Social Media zum Wachstumssystem für Marken: Strategie, Content, Creator:innen, Media und Data aus einem Haus.

Preview quality · Slack A+ · 100/100
  • og:title — HAPPYGANG — The Social Growth Agency
  • og:description — Wir machen Social Media zum Wachstumssystem für Marken: Strategie, Content, Creator:innen, Media und Data aus einem H...
  • og:image — https://www.happygang.org/opengraph-image.jpg?537734d9df5289e3

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 100/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "ProfessionalService" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : FAQPage
4 properties Valid
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "@id": "https://www.happygang.org/#faq",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Wie hilft mir HAPPYGANG?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Wir machen aus einzelnen Maßnahmen ein Social-Growth-System. Strategie, Content, Creator:innen, Channel Management, Paid Media und Data werden auf gemeinsame Ziele und messbare Wirkung ausgerichtet."
      }
    },
    {
      "@type": "Question",
      "name": "Was macht ihr konkret?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Je nach Ausgangslage übernehmen wir Social Strategy, Content & Creative, Creator & Influencer, Social Channel Management, Paid Social & Performance sowie Data & Insights – einzeln startbar, aber integriert gedacht."
      }
    },
    {
      "@type": "Question",
      "name": "Für wen ist HAPPYGANG der richtige Partner?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Für wachstumsorientierte Marken, Retailer und E-Commerce-Unternehmen ab mittlerer Größe, die Social Media strategisch führen und nicht nur einzelne Assets produzieren lassen wollen."
      }
    },
    {
      "@type": "Question",
      "name": "Ab welchem Budget lohnt sich die Zusammenarbeit?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Wir arbeiten überwiegend in laufenden Retainer- und Kampagnenmodellen. Welches Setup zu Ziel, Reifegrad und Budget passt, klären wir transparent im Erstgespräch."
      }
    },
    {
      "@type": "Question",
      "name": "Wie schnell sehen wir Ergebnisse?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Erste Learnings entstehen früh durch Tests. Belastbare Performance entsteht über konsequente Iteration: starten, messen, lernen und skalieren."
      }
    },
    {
      "@type": "Question",
      "name": "Habt ihr ein eigenes Studio?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Ja. Unser In-House Ad-Studio ermöglicht schnelle Varianten, kurze Abstimmungen und markenkonforme Produktion in hoher Frequenz."
      }
    },
    {
      "@type": "Question",
      "name": "Wie nutzt ihr KI?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Wir nutzen KI dort, wo sie Recherche, Variantenbildung und Produktion sinnvoll beschleunigt. Markenstrategie, Freigaben und Qualitätsverantwortung bleiben beim Team."
      }
    },
    {
      "@type": "Question",
      "name": "Wie beginnt die Zusammenarbeit?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Mit einem offenen Check deines aktuellen Setups. Du erhältst eine klare Ersteinschätzung und konkrete nächste Schritte statt eines Standard-Pakets."
      }
    }
  ]
}
Block 2 : ProfessionalService
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "ProfessionalService",
      "@id": "https://www.happygang.org/#organization",
      "name": "HAPPYGANG",
      "legalName": "HAPPYGANG GmbH",
      "url": "https://www.happygang.org",
      "email": "hello@happygang.org",
      "telephone": "+493067950716",
      "faxNumber": "+493055510098",
      "vatID": "DE215572519",
      "description": "Social Growth Agency aus Berlin: Strategie, Content, Creator:innen, Channel Management und Paid Social als ein System. Jetzt Erstgespräch anfragen.",
      "logo": "https://www.happygang.org/logos/happygang-logo-red.svg",
      "image": "https://www.happygang.org/opengraph-image.jpg",
      "slogan": "Wir machen Social Media zum Wachstumssystem für Marken.",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "Reichenberger Str. 36",
        "postalCode": "10999",
        "addressLocality": "Berlin",
        "addressRegion": "Berlin",
        "addressCountry": "DE"
      },
      "areaServed": [
        {
          "@type": "Country",
          "name": "Deutschland"
        },
        {
          "@type": "Country",
          "name": "Österreich"
        },
        {
          "@type": "Country",
          "name": "Schweiz"
        }
      ],
      "knowsLanguage": [
        "de",
        "en"
      ],
      "founder": {
        "@type": "Person",
        "name": "Christof Szwarc"
      },
      "sameAs": [
        "https://www.instagram.com/teamhappygang/",
        "https://www.linkedin.com/company/happygang/",
        "https://www.xing.com/pages/happygang"
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.happygang.org/#website",
      "url": "https://www.happygang.org",
      "name": "HAPPYGANG",
      "inLanguage": "de-DE",
      "publisher": {
        "@id": "https://www.happygang.org/#organization"
      }
    }
  ]
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 3 schema type(s)
PASS
2 JSON-LD block(s) declaring 3 schema type(s)
Info::
3 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): FAQPage, ProfessionalService, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
42 media element(s) found, none autoplay
PASS
42 media element(s) found, none autoplay
Info::
42 media element(s) found, none autoplay
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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