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Lighthouse Mobile

· 0 checks — Mobile Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
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Detailed Report

Audit breakdown by category with detailed findings.

31

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js3600.0 s1.2 MiB
cdn-ukwest.onetrust.com/scripttemplates/202602.1.0/otBannerSdk.js86400.0 s129.0 KiB
www.heinz.com/_next/static/chunks/framework-5b26dd83b6598aeb.js3600.0 s55.8 KiB
www.heinz.com/_next/static/chunks/main-297f0f0aec7883c6.js3600.0 s37.8 KiB
/logos/a78fbccf-09e8-4fde-ad47-919d8ad6536f/019666e5-f868...86400.0 s70.2 KiB
www.heinz.com/_next/static/css/6bb51bd39553650c.css3600.0 s34.4 KiB
www.heinz.com/_next/static/chunks/374-a499b55f3fa41d02.js3600.0 s28.6 KiB
/kit/335655b0-0dd3-11ed-9831-02c6998740a0/Intro/IntroRegu...86400.0 s46.2 KiB
www.heinz.com/_next/static/chunks/vendor-ninetailed-37fd75e129af74d2.js3600.0 s21.9 KiB
widgets.swaven.com/awe/1/loader.js3600.0 s18.5 KiB
www.heinz.com/_next/static/chunks/vendor-motion-b6303363c47f9993.js3600.0 s16.1 KiB
wtb-tag.mikmak.ai/scripts/648ae6da1743870e2a42fb30/tag.min.js0.0 ms10.2 KiB
/kit/0a682da4-5fd9-4154-b6ac-2e12ce359d80/HeinzLabel/Hein...86400.0 s19.8 KiB
www.heinz.com/_next/static/chunks/vendor-contentful-fe85de465e473563.js3600.0 s9.5 KiB
www.heinz.com/_next/static/chunks/903-be37698ec6e4c1b1.js3600.0 s9.1 KiB
/kit/0a682da4-5fd9-4154-b6ac-2e12ce359d80/HeinzSans/Heinz...86400.0 s16.3 KiB
/kit/0a682da4-5fd9-4154-b6ac-2e12ce359d80/HeinzSans/Heinz...86400.0 s15.9 KiB
/kit/0a682da4-5fd9-4154-b6ac-2e12ce359d80/HeinzSans/Heinz...86400.0 s15.8 KiB
www.heinz.com/_next/static/chunks/845-6343fc1986ed7801.js3600.0 s4.6 KiB
www.heinz.com/_next/static/chunks/437-43d36971ef8836bf.js3600.0 s3.8 KiB
/scripttemplates/otSDKStub.js?did=98163a3e-f400-4c61-8d40...86400.0 s7.6 KiB
www.heinz.com/_next/static/css/a278e8c88d212ee2.css3600.0 s3.8 KiB
www.heinz.com/_next/static/chunks/768-fd272a2378e3ac8e.js3600.0 s3.2 KiB
www.heinz.com/_next/static/chunks/pages/index-7f61e10de575d7dc.js3600.0 s3.0 KiB
www.heinz.com/_next/static/chunks/webpack-dbc34fe9d8debfd2.js3600.0 s2.1 KiB
www.heinz.com/_next/static/qi7kcbxkRc3t04CY_S6cp/_buildManifest.js3600.0 s2.1 KiB
/kit/335655b0-0dd3-11ed-9831-02c6998740a0/335655b0-0dd3-1...300.0 s1.3 KiB
cdn-ukwest.onetrust.com/logos/static/powered_by_logo.svg86400.0 s2.1 KiB
/kit/0a682da4-5fd9-4154-b6ac-2e12ce359d80/0a682da4-5fd9-4...300.0 s854 B
cdn.fonts.net/t/1.css?apiType=css&projectid=335655b0-0dd3-11ed-9831-02c6998740a01.0 s638 B
cdn.fonts.net/t/1.css?apiType=css&projectid=0a682da4-5fd9-4154-b6ac-2e12ce359d801.0 s385 B
www.heinz.com/_next/static/qi7kcbxkRc3t04CY_S6cp/_ssgManifest.js3600.0 s380 B
cdn-ukwest.onetrust.com/logos/static/ot_close.svg86400.0 s606 B
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s2.3 KiB
www.heinz.com/_next/static/chunks/pages/%5B...slug%5D-e53bc452b82c5a9a.js3600.0 s0 B
/_next/static/chunks/pages/products/[...gtin-productName]...3600.0 s0 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLEst Savings
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff245 ms

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:60.852 source:map[column:9028 line:1 type:source-location url:https://www.heinz.com/_next/static/chunks/framework-5b26dd83b6598aeb.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:0.286 source:map[column:125267 line:0 type:source-location url:https://www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js urlProvider:network]] map[reflowTime:7.567 source:map[column:1.130194e+06 line:21 type:source-location url:https://www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js urlProvider:network]] map[reflowTime:24.65 source:map[column:1.786476e+06 line:1 type:source-location url:https://www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js urlProvider:network]] map[reflowTime:6.246 source:map[column:1.159194e+06 line:21 type:source-location url:https://www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js urlProvider:network]] map[reflowTime:7.115 source:map[column:6379 line:3 type:source-location url:https://www.heinz.com/_next/static/chunks/vendor-ninetailed-37fd75e129af74d2.js urlProvider:network]] map[reflowTime:1.277 source:map[column:125327 line:0 type:source-location url:https://www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js urlProvider:network]] map[reflowTime:0.317 source:map[column:28665 line:1 type:source-location url:https://www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js urlProvider:network]] map[reflowTime:10.785 source:map[column:125525 line:0 type:source-location url:https://www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js urlProvider:network]] map[reflowTime:2.371 source:map[column:141572 line:21 type:source-location url:https://www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js urlProvider:network]] map[reflowTime:3.217 source:map[column:14470 line:27 type:source-location url:https://www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js urlProvider:network]] map[reflowTime:7.657 source:map[column:121468 line:21 type:source-location url:https://www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js urlProvider:network]] map[reflowTime:10.47 source:map[column:126825 line:0 type:source-location url:https://www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js urlProvider:network]] map[reflowTime:0.271 source:map[column:2.335771e+06 line:1 type:source-location url:https://www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js urlProvider:network]] map[reflowTime:12.154 source:map[column:31301 line:8 type:source-location url:https://www.heinz.com/_next/static/chunks/vendor-motion-b6303363c47f9993.js urlProvider:network]] map[reflowTime:0.51 source:map[column:1.124681e+06 line:21 type:source-location url:https://www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js urlProvider:network]] map[reflowTime:0.432 source:map[type:text value:[unattributed]]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-VIDEO
nodeLabel: div.theme-new-red > div.relative > div.relative > video.h-full
path: 2,MAIN,0,DIV,1,DIV,1,DIV,0,DIV,0,VIDEO
selector: div.theme-new-red > div.relative > div.relative > video.h-full
snippet: <video poster="https://cdn.allotta.io/video/upload/f_auto/q_auto/v1756313696/r6c7tzkxhvad…" data-testid="hero-banner-video" class="h-full w-full object-cover" src="https://cdn.allotta.io/video/upload/f_auto/q_auto/v1756313696/r6c7tzkxhvad…" aria-hidden="false" muted="" loop="" autoplay="" playsinline="">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 802 ms
URLTime Spent
heinz.com/802 ms
www.heinz.com/0.0 ms

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 150 ms 49.6 KiB
URLTransfer SizeEst Savings
www.heinz.com/_next/static/css/6bb51bd39553650c.css34.2 KiB30.0 KiB
22.3 KiB19.6 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 3.9 s 1.1 MiB
URLTransfer SizeEst Savings
www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js1.2 MiB781.4 KiB
www.gstatic.com/recaptcha/releases/kUYUkUlSyqkjTSMaN2w3RaOh/recaptcha__en.js362.6 KiB160.7 KiB
cdn-ukwest.onetrust.com/scripttemplates/202602.1.0/otBannerSdk.js128.8 KiB67.6 KiB
www.googletagmanager.com/gtag/js?id=G-ZVECF4LTHB&cx=c&gtm=4e6461162.5 KiB65.5 KiB
/gtm.js?id=GTM-W2PBNCL&gtm_auth=&gtm_preview=&gtm_cookies...179.6 KiB54.9 KiB
www.heinz.com/_next/static/chunks/374-a499b55f3fa41d02.js28.4 KiB26.6 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js5.3 s4.5 s508 ms
www.heinz.com/_next/static/chunks/framework-5b26dd83b6598aeb.js2.4 s2.0 s30 ms
www.heinz.com/1.9 s21 ms1.2 ms
Unattributable1.3 s109 ms0.0 ms
www.gstatic.com/recaptcha/releases/kUYUkUlSyqkjTSMaN2w3RaOh/recaptcha__en.js1.2 s1.0 s112 ms
/gtm.js?id=GTM-W2PBNCL&gtm_auth=&gtm_preview=&gtm_cookies...723 ms607 ms97 ms
cdn-ukwest.onetrust.com/scripttemplates/202602.1.0/otBannerSdk.js402 ms285 ms45 ms
www.googletagmanager.com/gtag/js?id=G-ZVECF4LTHB&cx=c&gtm=4e6461376 ms320 ms53 ms
www.heinz.com/_next/static/chunks/main-297f0f0aec7883c6.js160 ms145 ms12 ms
widgets.swaven.com/awe/1/loader.js76 ms49 ms5.7 ms
www.heinz.com/_next/static/chunks/pages/index-7f61e10de575d7dc.js59 ms57 ms1.0 ms
wtb-tag.mikmak.ai/scripts/648ae6da1743870e2a42fb30/tag.min.js53 ms36 ms2.5 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation9.3 s
Other2.4 s
Style & Layout945 ms
Script Parsing & Compilation928 ms
Rendering382 ms
Garbage Collection158 ms
Parse HTML & CSS99 ms

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer Size
/ly5kzv4xdfjq/3E8MYnTPnAFQDJQzFib3at/dd19832826a5dbb326d3...10.7 MiB
www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js1.2 MiB
/npm/@lottiefiles/dotlottie-web@0.63.0/dist/dotlottie-pla...605.6 KiB
cdn.allotta.io/video/upload/f_auto/q_auto/v1756313696/r6c7tzkxhvadzrx6vrpg.mp4393.1 KiB
www.gstatic.com/recaptcha/releases/kUYUkUlSyqkjTSMaN2w3RaOh/recaptcha__en.js363.2 KiB
www.gstatic.com/recaptcha/releases/kUYUkUlSyqkjTSMaN2w3RaOh/recaptcha__en.js363.2 KiB
/gtm.js?id=GTM-W2PBNCL&gtm_auth=&gtm_preview=&gtm_cookies...180.0 KiB
www.googletagmanager.com/gtag/js?id=G-ZVECF4LTHB&cx=c&gtm=4e6461162.6 KiB
cdn-ukwest.onetrust.com/scripttemplates/202602.1.0/otBannerSdk.js129.0 KiB
/logos/a78fbccf-09e8-4fde-ad47-919d8ad6536f/019666e5-f868...70.2 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits
●Optimize DOM size
●Improve image delivery
●LCP breakdown
●Modern HTTP
●Render blocking requests
●Optimize viewport for mobile
●Minify CSS
●Minify JavaScript
●User Timing marks and measures 18 user timings
●Avoid long main-thread tasks 20 long tasks found
●Avoid non-composited animations 1 animated element found
●Image elements have explicit `width` and `height`
●Page didn't prevent back/forward cache restoration
●Network Requests
●Network Round Trip Times 40 ms
●Server Backend Latencies 60 ms
●Tasks
●Diagnostics
●Metrics
●Screenshot Thumbnails
●Final Screenshot
●Script Treemap Data
●Resources Summary
●Initial server response time was short Root document took 190 ms
●Avoid large layout shifts 15 layout shifts found
○INP breakdown
95

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#main-content > div.flex > section.w-screen > div.fixed div#main-content > div.flex > section.w-screen > div.fixed

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Introducing KegChup Be the first to know when Heinz KegChup drops. div.swiper > div#swiper-wrapper-f610a9ad9a84391108 > div.swiper-slide > a.cursor-pointer
Simply Tomato Ketchup Made simply with the highest quality ingredients div.swiper > div#swiper-wrapper-f610a9ad9a84391108 > div.swiper-slide > a.cursor-pointer
Privacy Policy. div#onetrust-group-container > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link
○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●Form elements have associated labels
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●`button`, `link`, and `menuitem` elements have accessible names
●ARIA attributes are used as specified for the element's role
●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●Background and foreground colors have a sufficient contrast ratio
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links are distinguishable without relying on color.
●Links have a discernible name
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●Heading elements appear in a sequentially-descending order
●Document has a main landmark.
●Deprecated ARIA roles were not used
●`<video>` elements contain a `<track>` element with `[kind="captions"]`
○`[accesskey]` values are unique
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
○`[role]`s are contained by their required parent element
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<frame>` or `<iframe>` elements have a title
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`[lang]` attributes have a valid value
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Identical links have the same purpose.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
96

Best Practices

General

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
widgets.swaven.com/awe/1/loader.js
Error: Country 'ES' out of scope at https://widgets.swaven.com/awe/1/loader.js:1:8896 at https://widgets.swaven.com/awe/1/loader.js:1:8960 at L.t.onload (https://widgets.swaven.com/awe/1/loader.js:1:11183)
www.heinz.com/auth/profile
Failed to load resource: the server responded with a status of 401 ()

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLMap URL
www.heinz.com/_next/static/chunks/pages/_app-021bc8e57d69aaf0.js
wtb-tag.mikmak.ai/scripts/648ae6da1743870e2a42fb30/tag.min.jswtb-tag.mikmak.ai/scripts/648ae6da1743870e2a42fb30/tag.min.js.map
widgets.swaven.com/awe/1/loader.jswidgets.swaven.com/awe/1/loader.js.map
●Uses HTTPS
●Avoids deprecated APIs
●Avoids third-party cookies
●Allows users to paste into input fields
●Avoids requesting the geolocation permission on page load
●Avoids requesting the notification permission on page load
●Displays images with correct aspect ratio
●Serves images with appropriate resolution
●Page has the HTML doctype
●Properly defines charset
●No issues in the `Issues` panel in Chrome Devtools
●Ensure CSP is effective against XSS attacks
●Use a strong HSTS policy
●Ensure proper origin isolation with COOP
●Mitigate DOM-based XSS with Trusted Types
●Detected JavaScript libraries
○Redirects HTTP traffic to HTTPS
○Mitigate clickjacking with XFO or CSP
92

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
www.heinz.com/privacy-policyMore information

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid
●Page isn’t blocked from indexing
●Document has a `<title>` element
●Document has a meta description
●Page has successful HTTP status code
●Links are crawlable
●robots.txt is valid
●Image elements have `[alt]` attributes
●Document has a valid `hreflang`
○Document has a valid `rel=canonical`

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