Content - https://helsinki.fi BeaverCheck Audit

D

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

52/100

Site name appears as

Page title	University of Helsinki
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:description

The og:description tag controls the description in social sharing previews.

og:title is short (22 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 22 chars Expected: 25–60 chars

Missing og:site_name

The og:site_name tag displays the website name in social previews.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 22 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

helsinki.fi

University of Helsinki

No description

Preview quality · Twitter/X A+ · 95/100

twitter:card — summary_large_image
twitter:title — University of Helsinki
twitter:description — falling back from <meta name=description>
twitter:image — https://www.helsinki.fi/themes/custom/helsingin_yliopisto/images/share/share.png

HELSINKI.FI

University of Helsinki

No description

Preview quality · Facebook B · 75/100

Description will be truncated (175 chars / 155 max)

og:title — University of Helsinki
og:description — falling back from <meta name=description>
og:image — https://www.helsinki.fi/themes/custom/helsingin_yliopisto/images/share/share.png
og:type — website
og:url — https://www.helsinki.fi/en/frontpage
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Description will be truncated on Facebook (175 chars, max 155)
→ Tighten og:description to ≤155 characters

University of Helsinki

helsinki.fi

Preview quality · LinkedIn A · 90/100

Description will be truncated (175 chars / 150 max)

og:title — University of Helsinki
og:description — falling back from <meta name=description>
og:image — https://www.helsinki.fi/themes/custom/helsingin_yliopisto/images/share/share.png

Description will be truncated on LinkedIn (175 chars, max 150)
→ Tighten og:description to ≤150 characters

helsinki.fi

University of Helsinki

No description

Preview quality · Slack A+ · 95/100

og:title — University of Helsinki
og:description — falling back from <meta name=description>
og:image — https://www.helsinki.fi/themes/custom/helsingin_yliopisto/images/share/share.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description		⚠	⚠	⚠
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title		—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

A

Links

134 links checked, 133 healthy, 1 broken

PASS

134 links checked, 133 healthy, 1 broken

133 of 134 links are healthy

Broken link: https://customer.cludo.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

134 total 130 healthy 1 broken 3 redirects

Broken Links (3)

Status	URL	Found in	Error
404	https://customer.cludo.com	`<link>`	Not Found
403	https://consent.cookiebot.com	`<link>`	Forbidden
403	https://d2oarllo6tn86.cloudfront.net	`<link>`	Forbidden

Redirects (3)

URL	Destination	Found in
https://vimeo.com/privacy	https://vimeo.com/privacy	`<a>`
https://www.amazon.com/gp/help/customer/...	https://www.amazon.com/gp/help/customer/...	`<a>`
https://siteimprove.com/en/privacy/	https://siteimprove.com/en/privacy/	`<a>`

200 https://consent.cookiebot.com/e422c4ee-0ebe-400c-b22b-9c74b6... <script>

200 https://www.helsinki.fi/en <link>

200 https://consent.cookiebot.com/uc.js <script>

200 https://helsinki.fi/themes/custom/helsingin_yliopisto/favico... <link>

200 https://www.helsinki.fi/fi <link>

200 https://www.helsinki.fi/sv <link>

200 https://www.helsinki.fi/assets/drupal/styles/linkbox_image_1... <link>

200 https://www.helsinki.fi/assets/drupal/styles/hero_image_tabl... <link>

200 https://helsinki.fi/themes/custom/helsingin_yliopisto/dist/h... <link>

200 https://helsinki.fi/themes/custom/helsingin_yliopisto/dist/u... <link>

200 https://helsinki.fi/sites/default/files/css/css_7ooxM-l6bf4z... <link>

200 https://helsinki.fi/sites/default/files/css/css_npEOgbjruB-h... <link>

200 https://helsinki.fi/themes/custom/helsingin_yliopisto/dist/h... <script>

200 https://helsinki.fi/themes/custom/helsingin_yliopisto/dist/u... <script>

200 https://siteimproveanalytics.com <link>

200 https://connect.facebook.net <link>

200 https://d2oarllo6tn86.cloudfront.net/frosmo.easy.js <script>

200 https://d2oarllo6tn86.cloudfront.net/sites/helsinki_fi.js <script>

200 https://customer.cludo.com/templates/2594/11998/dist/styles/... <link>

200 https://www.cookiebot.com/en/what-is-behind-powered-by-cooki... <a>

200 https://www.helsinki.fi/en/about-us/cookie-management-helsin... <a>

200 https://www.helsinki.fi/en/about-us/websites-and-cookies <a>

200 https://www.helsinki.fi/en/about-us/processing-data-universi... <a>

200 https://www.cloudflare.com/privacypolicy/ <a>

200 https://www.giosg.com/privacy-policy <a>

200 https://privacy.microsoft.com/en-us/privacystatement <a>

200 https://unibuddy.com/privacy-policy/ <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : BreadcrumbList

3 properties Valid

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home"
    }
  ]
}