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SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
95
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.heroku.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Canonical URL Configured
Page URL https://www.heroku.com Canonical https://www.heroku.com/ Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: The AI PaaS for Deploying, Managing, and Scaling Apps
Info::
Title length (53 chars) is optimal
Info::
Title and H1 are identical
Consider differentiating — the title is for search results, the H1 is for the page.
Title

"The AI PaaS for Deploying, Managing, and Scaling Apps"

53 characters Optimal ✓
Title: The AI PaaS for Deploying, Managing, and Scaling Apps
H1: The AI PaaS For Deploying, Managing, and Scaling Apps
Match: Similar ✓
Robots: Indexable (no restrictions)

Consider differentiating — the title is for search results, the H1 is for the page.

Why this matters

Title and H1 match exactly — internally consistent but misses an opportunity to optimize each for its audience (Title for SERP CTR, H1 for on-page).

Learn more ▾

Title and H1 don't have to be identical — and often shouldn't be. The Title competes for SERP click-through (lead with keyword + value prop), while the H1 confirms to the visitor they're on the right page (more conversational is fine). Differentiating gains both surfaces.

Source: Google Search Central / on-page SEO

A
Content Depth
1978 words, Very Difficult
PASS
1978 words, Very Difficult
Info::
Page has 1978 words — good depth for search engines
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 15)
1978 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 15

Text-to-HTML Ratio

2% text 98% HTML

13 KB / 784 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
37 images, 36 descriptive filenames
PASS
37 images, 36 descriptive filenames
Info::
1 image(s) have hash/generic filenames
36 descriptive
0 hash-based
1 generic
37 total
FilenameQualityAltIssues
g.gifgeneric✓1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
4 schema types detected
PASS

Rich result eligibility

LocalBusiness Eligible

Local business rich results

WebSite Eligible

Sitelinks search box

Detected schema types

WebPage json-ld
0/0 required
LocalBusiness json-ld → Local business rich results
3/3 required · 3/6 recommended
Required fields (Google)
  • name — Required for local business rich results
  • address — Required for the local pack and map cards
  • image — Required — local pack always shows an image
Recommended fields
  • telephone — Enables click-to-call from search results
  • url — Required for the website-link button
  • openingHours — Shows the open/closed badge
  • aggregateRating — Add aggregateRating with ratingValue and reviewCount Enables star ratings in the local pack
  • geo — Add a GeoCoordinates with latitude and longitude Improves map placement accuracy
  • priceRange — Add priceRange (e.g. "$$") Shows the affordability badge
Google's spec for this type
WebSite json-ld → Sitelinks search box
2/2 required · 1/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type
Corporation json-ld
0/0 required

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Adding these recommended fields improves chances of getting Local business rich results in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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