Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

5 PASS 2 REVIEW 2 FIX

Image Optimization

Action

6 issues found across 72 images

FIX

6 issues found across 72 images

11 images significantly larger than display size

Resizing to display dimensions could save approximately 134 KB.

Got: ~134 KB wasted

3 images missing explicit width/height

Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.

7 below-fold images missing loading="lazy"

Lazy loading defers below-fold images, reducing initial page weight.

2 of 72 images use legacy formats

10 above-fold image(s) marked loading="lazy" (LCP anti-pattern)

Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://herotel.com/wp-content/uploads/2025/09/Whatsapp-icon.webp, https://herotel.com/wp-content/uploads/2025/09/Whatsapp-icon.webp, https://herotel.com/wp-content/uploads/2026/10/Black-Friday-Starts-Early-1024x673.webp (+7 more).

1 image(s) wider than 400px without srcset (no responsive serving)

These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://herotel.com/wp-content/uploads/2026/07/White.svg.

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

48/100

Site name appears as

Page title	Fibre & Wireless Internet for All Communities
og:site_name	herotel.com
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

0/20

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

10/10

contact page + tel link

Findings

Brand name differs across channels — users see inconsistent identity
No social share image — shared links render as bare URLs
og:image missing
Organization schema missing logo — add a logo property pointing to a square PNG
Organization schema missing url — point it at the canonical homepage
Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:image

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

herotel.com

Herotel | Fibre & Wireless Internet for All Communities

Herotel brings fast, affordable fibre & wireless internet to communities across South Africa. Local teams and no hidden fees. Check your address now.

Preview quality · Twitter/X C · 65/100

twitter:card — summary_large_image
twitter:title — Herotel | Fibre & Wireless Internet for All Communities
twitter:description — Herotel brings fast, affordable fibre & wireless internet to communities across South Africa. Local teams and no hidd...
twitter:image — Add twitter:image — preview card without an image looks broken

No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

HEROTEL.COM

Herotel | Fibre & Wireless Internet for All Communities

Herotel brings fast, affordable fibre & wireless internet to communities across South Africa. Local teams and no hidden fees. Check your address now.

Preview quality · Facebook C · 65/100

og:title — Herotel | Fibre & Wireless Internet for All Communities
og:description — Herotel brings fast, affordable fibre & wireless internet to communities across South Africa. Local teams and no hidd...
og:image — Add og:image — preview card without an image looks broken
og:type — website
og:url — https://herotel.com
og:site_name — herotel.com

No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

Herotel | Fibre & Wireless Internet for All Communities

herotel.com

Preview quality · LinkedIn C · 65/100

og:title — Herotel | Fibre & Wireless Internet for All Communities
og:description — Herotel brings fast, affordable fibre & wireless internet to communities across South Africa. Local teams and no hidd...
og:image — Add og:image — preview card without an image looks broken

No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

herotel.com

Herotel | Fibre & Wireless Internet for All Communities

Herotel brings fast, affordable fibre & wireless internet to communities across South Africa. Local teams and no hidden fees. Check your address now.

Preview quality · Slack B · 80/100

og:title — Herotel | Fibre & Wireless Internet for All Communities
og:description — Herotel brings fast, affordable fibre & wireless internet to communities across South Africa. Local teams and no hidd...
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 68/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Autoplay Media

1 autoplay media element(s) -- all muted

REVIEW

1 autoplay media element(s) -- all muted

1 autoplay media element(s) on page (muted)

Autoplay video transfers bytes whether the user engages or not -- a sustainability concern even when muted. Consider replacing with a static poster image and a click-to-play overlay; the user opts in to the bandwidth cost.

Links

193 links checked, 192 healthy, 1 broken

PASS

193 links checked, 192 healthy, 1 broken

192 of 193 links are healthy

Broken link: https://herotel.com/xmlrpc.php?rsd

Found in <link href>. Returns HTTP 520.

Got: HTTP 520

193 total 192 healthy 1 broken

Broken Links (1)

Status	URL	Found in	Error
520	https://herotel.com/xmlrpc.php?rsd	`<link>`	HTTP 520

200 https://cdn.jsdelivr.net/npm/meta-capi-param-builder-clientj... <script>

200 https://connect.facebook.net/signals/config/2762164400759693... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-R3BM13H9K0&cx=... <script>

200 https://scripts.clarity.ms/0.8.77/clarity.js <script>

200 https://www.clarity.ms/tag/wm14erio39 <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-TBK52ND4 <script>

200 https://gmpg.org/xfn/11 <link>

200 https://herotel.com <link>

200 https://herotel.com/feed <link>

200 https://herotel.com/comments/feed <link>

200 https://herotel.com/wp-json/oembed/1.0/embed?url=https%3A%2F... <link>

200 https://herotel.com/wp-content/plugins/breeze/assets/js/js-f... <script>

200 https://herotel.com/wp-includes/js/jquery/jquery.min.js?ver=... <script>

200 https://herotel.com/wp-includes/js/jquery/jquery-migrate.min... <script>

200 https://herotel.com/wp-json/ <link>

200 https://herotel.com/wp-json/wp/v2/pages/15 <link>

200 https://herotel.com/ <link>

200 https://phpstack-1613691-6391985.cloudwaysapps.com/loader.js <script>

200 https://phpstack-1613691-6391985.cloudwaysapps.com/herotel-w... <script>

200 https://webchat.notifications.stubber.com/v2/client/webchat.... <script>

200 https://herotel.com/wp-content/plugins/elementor/assets/js/c... <script>

200 https://maps.googleapis.com/maps/api/js?libraries=places&key... <script>

200 https://herotel.com/wp-includes/js/wp-emoji-release.min.js?v... <script>

200 https://static.hotjar.com/c/hotjar-3905543.js?sv=6 <script>

200 https://maps.googleapis.com/maps-api-v3/api/js/66/13d/util.j... <script>

200 https://maps.googleapis.com/maps-api-v3/api/js/66/13d/places... <script>

200 https://maps.googleapis.com/maps-api-v3/api/js/66/13d/contro... <script>

200 https://maps.googleapis.com/maps-api-v3/api/js/66/13d/common... <script>

200 https://maps.googleapis.com/maps-api-v3/api/js/66/13d/main.j... <script>

200 https://googleads.g.doubleclick.net/pagead/viewthroughconver... <script>

200 https://herotel.com/wp-content/plugins/elementor/assets/js/c... <script>

200 https://herotel.com/wp-content/plugins/elementor/assets/css/... <link>

200 https://herotel.com/wp-content/plugins/elementor/assets/lib/... <link>

200 https://maps.googleapis.com/maps-api-v3/api/js/66/13d/geocod... <script>

200 https://herotel.com/compliance/ <a>

200 https://use.typekit.net/kcw1bap.css <link>

200 https://herotel.com/wp-content/uploads/2025/09/Site_logo.svg <link>

200 https://herotel.com/wp-content/cache/breeze-minification/css... <link>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Open Graph / Twitter Card Depth

OG image dimensions and Twitter card configuration look healthy

PASS

OG image dimensions and Twitter card configuration look healthy

OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Missing required property "name" for Organization

The "name" property is required for the Organization schema type.

Missing recommended property "url" for Organization

Adding "url" can improve how search engines display your content.

Missing recommended property "logo" for Organization

Adding "logo" can improve how search engines display your content.

Missing recommended property "sameAs" for Organization

Adding "sameAs" can improve how search engines display your content.

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization

2 properties Valid

Missing required property: name

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://herotel.com/#organization",
      "name": "#site_title",
      "logo": {
        "@type": "ImageObject",
        "@id": "https://herotel.com/#logo",
        "url": "https://herotel.com/wp-content/uploads/2025/09/Primary-Logo-150x133.png",
        "contentUrl": "https://herotel.com/wp-content/uploads/2025/09/Primary-Logo-150x133.png",
        "caption": "herotel.com",
        "inLanguage": "en-US"
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://herotel.com/#website",
      "url": "https://herotel.com",
      "name": "herotel.com",
      "publisher": {
        "@id": "https://herotel.com/#organization"
      },
      "inLanguage": "en-US",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://herotel.com/?s={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@type": "ImageObject",
      "@id": "https://herotel.com/wp-content/uploads/2026/10/Terms-Conditions-Apply-scaled.webp",
      "url": "https://herotel.com/wp-content/uploads/2026/10/Terms-Conditions-Apply-scaled.webp",
      "width": "200",
      "height": "200",
      "inLanguage": "en-US"
    },
    {
      "@type": "WebPage",
      "@id": "https://herotel.com#webpage",
      "url": "https://herotel.com",
      "name": "Herotel | Fibre &amp; Wireless Internet for All Communities",
      "datePublished": "2025-09-23T08:44:40+00:00",
      "dateModified": "2026-10-21T10:48:11+00:00",
      "about": {
        "@id": "https://herotel.com/#organization"
      },
      "isPartOf": {
        "@id": "https://herotel.com/#website"
      },
      "primaryImageOfPage": {
        "@id": "https://herotel.com/wp-content/uploads/2026/10/Terms-Conditions-Apply-scaled.webp"
      },
      "inLanguage": "en-US"
    },
    {
      "@type": "Person",
      "@id": "https://herotel.com/author/dewald",
      "name": "Dewald Oosthuizen",
      "url": "https://herotel.com/author/dewald",
      "image": {
        "@type": "ImageObject",
        "@id": "https://secure.gravatar.com/avatar/6b48eeb9248e6508d3e5592b3c33b2c69acf811946e33df50e0f83f7f4b6b738?s=96&amp;d=mm&amp;r=g",
        "url": "https://secure.gravatar.com/avatar/6b48eeb9248e6508d3e5592b3c33b2c69acf811946e33df50e0f83f7f4b6b738?s=96&amp;d=mm&amp;r=g",
        "caption": "Dewald Oosthuizen",
        "inLanguage": "en-US"
      },
      "worksFor": {
        "@id": "https://herotel.com/#organization"
      }
    },
    {
      "@type": "Article",
      "headline": "Herotel | Fibre &amp; Wireless Internet for All Communities",
      "keywords": "Fibre / Wireless Internet",
      "datePublished": "2025-09-23T08:44:40+00:00",
      "dateModified": "2026-10-21T10:48:11+00:00",
      "author": {
        "@id": "https://herotel.com/author/dewald",
        "name": "Dewald Oosthuizen"
      },
      "publisher": {
        "@id": "https://herotel.com/#organization"
      },
      "description": "Herotel brings fast, affordable fibre &amp; wireless internet to communities across South Africa. Local teams and no hidden fees. Check your address now.",
      "name": "Herotel | Fibre &amp; Wireless Internet for All Communities",
      "@id": "https://herotel.com#richSnippet",
      "isPartOf": {
        "@id": "https://herotel.com#webpage"
      },
      "image": {
        "@id": "https://herotel.com/wp-content/uploads/2026/10/Terms-Conditions-Apply-scaled.webp"
      },
      "inLanguage": "en-US",
      "mainEntityOfPage": {
        "@id": "https://herotel.com#webpage"
      }
    }
  ]
}

A+

Rich Results Eligibility

1 JSON-LD block(s) declaring 6 schema type(s)

PASS

1 JSON-LD block(s) declaring 6 schema type(s)

SiteLinks Search Box markup detected

The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.

6 rich-result schema type(s) declared

Inventory of structured-data types on the page (each may unlock a different SERP feature): Article, ImageObject, Organization, Person, WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.