Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

5 PASS 4 REVIEW 4 FIX

Web Manifest

Action

Not found

FIX

Not found

No web manifest found

No manifest at standard paths (/manifest.json, /site.webmanifest). A manifest is optional but enables PWA features like home screen installation and standalone display.

No web manifest found.

Dark Mode Support

Action

Theme color only

FIX

Theme color only

Theme-color present but no dark variant

A theme-color is set but no dark-specific variant was found. The browser toolbar may not adapt for dark mode users.

Got: #fff

No dark mode signals detected

Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.

Detection limited to meta tags and inline styles

External CSS files may contain prefers-color-scheme rules not visible to this scan.

Dark ModePartial Dark Mode

color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

Print Stylesheet

Action

No print styles

FIX

No print styles

No print-specific styles detected

When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.

Print Stylesheet No Print Styles

Print stylesheet Not found ✗Inline @media print Not detected ✗

Alt Text Quality

Action

4 of 110 images have issues

REVIEW

4 of 110 images have issues

3 image(s) missing alt attribute

Images without alt text are invisible to screen readers.

1 image(s) with generic alt text

10 image(s) with alt text over 125 characters

1 decorative image(s) correctly marked

95 image(s) with good alt text

110 images 95 good alt text 1 decorative 1 generic 3 missing

Issue	Count
missing	3 image(s)
generic	1 image(s)
too long	10 image(s)

Images without alt text are invisible to screen readers.

Why this matters

Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.

Learn more ▾

WCAG 2.1 Level A requires text alternatives for non-decorative images. Empty alt='' is fine for decorative; meaningful images need descriptive text. Common fixes: CMS audit + bulk add, build-time linter (alt-text-required ESLint rule), CI gate on Lighthouse a11y score.

Source: WCAG 2.1 SC 1.1.1 / WebAIM Million Report

Link & Button Quality

133 links, 28 buttons — all OK

REVIEW

133 links, 28 buttons — all OK

1 image-only link(s) without alt text

Image-only links need alt text on the image (or aria-label on the link) so screen readers can announce them.

Got: a[href="/"]

21 link(s) open in new tab without warning

Add '(opens in new tab)' to link text or aria-label.

Got: /resources/case-study/barcelo-hotel-group; /resources/davita; /resources/mapfre-creates-a-united-social-media-strategy-to-deliver-consisten…; /platform/analytics; https://blog.hootsuite.com/g2-2026-best-software-product/; https://www.linkedin.com/posts/hootsuite_whats-your-sorry-not-sorry-as-a-mark…; https://www.linkedin.com/posts/hootsuite_sending-you-all-positive-vibes-on-th…; https://www.linkedin.com/posts/hootsuite_whats-your-sorry-not-sorry-as-a-mark…; https://www.linkedin.com/posts/hootsuite_sending-you-all-positive-vibes-on-th…; https://blog.hootsuite.com/social-media-marketing-strategy/ (+11 more)

111 link(s) with descriptive text

133 links

0 empty

0 generic text

21 new tab

0 empty buttons

Element	Text	Issue	Suggested Fix
/resources/case-study/barcelo-hotel-grou…	Click here to read the full ca…	new tab	Add '(opens in new tab)' to text
/resources/davita	Click here to read the full ca…	new tab	Add '(opens in new tab)' to text
/resources/mapfre-creates-a-united-socia…	Click here to read the full ca…	new tab	Add '(opens in new tab)' to text
/platform/analytics	Learn more about Hootsuite's a…	new tab	Add '(opens in new tab)' to text
https://blog.hootsuite.com/g2-2026-best-…	Read our blog post about Hoots…	new tab	Add '(opens in new tab)' to text
https://www.linkedin.com/posts/hootsuite…	Read more on LinkedIn	new tab	Add '(opens in new tab)' to text
https://www.linkedin.com/posts/hootsuite…	Read more on LinkedIn	new tab	Add '(opens in new tab)' to text
https://www.linkedin.com/posts/hootsuite…	Read more on LinkedIn	new tab	Add '(opens in new tab)' to text
https://www.linkedin.com/posts/hootsuite…	Read more on LinkedIn	new tab	Add '(opens in new tab)' to text
/	Hootsuite homepage	img no alt	Add alt attribute to the image
https://blog.hootsuite.com/social-media-…	Click here to read our social …	new tab	Add '(opens in new tab)' to text
https://blog.hootsuite.com/social-media-…	Click here to read our social …	new tab	Add '(opens in new tab)' to text
https://blog.hootsuite.com/social-listen…	Click here to read our social …	new tab	Add '(opens in new tab)' to text
https://blog.hootsuite.com/best-time-to-…	Click here to read our best ti…	new tab	Add '(opens in new tab)' to text
https://blog.hootsuite.com/social-media-…	Click here to read our social …	new tab	Add '(opens in new tab)' to text
https://blog.hootsuite.com/social-media-…	Click here to read our social …	new tab	Add '(opens in new tab)' to text
https://blog.hootsuite.com/employee-advo…	Click here to read our employe…	new tab	Add '(opens in new tab)' to text
https://blog.hootsuite.com/social-media-…	Click here to read our social …	new tab	Add '(opens in new tab)' to text
https://blog.hootsuite.com/social-media-…	Click here to read our social …	new tab	Add '(opens in new tab)' to text
https://trustcenter.hootsuite.com/	Trust Center	new tab	Add '(opens in new tab)' to text
https://apps.apple.com/us/app/hootsuite-…	Get Hootsuite for iOS on the A…	new tab	Add '(opens in new tab)' to text
https://play.google.com/store/apps/detai…	Get Hootsuite for Android on t…	new tab	Add '(opens in new tab)' to text

139 links and buttons have descriptive text

Image-only links need alt text on the image (or aria-label on the link) so screen readers can announce them.

a[href="/"]

Why this matters

Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.

Source: WCAG 2.1 SC 2.4.4

Add '(opens in new tab)' to link text or aria-label.

/resources/case-study/barcelo-hotel-group; /resources/davita; /resources/mapfre-creates-a-united-social-media-strategy-to-deliver-consisten…; /platform/analytics; https://blog.hootsuite.com/g2-2026-best-software-product/; https://www.linkedin.com/posts/hootsuite_whats-your-sorry-not-sorry-as-a-mark…; https://www.linkedin.com/posts/hootsuite_sending-you-all-positive-vibes-on-th…; https://www.linkedin.com/posts/hootsuite_whats-your-sorry-not-sorry-as-a-mark…; https://www.linkedin.com/posts/hootsuite_sending-you-all-positive-vibes-on-th…; https://blog.hootsuite.com/social-media-marketing-strategy/ (+11 more)

Why this matters

Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.

Learn more ▾

Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.

Source: MDN target / OWASP

404 Error Page

HTTP 404, custom page

REVIEW

HTTP 404, custom page

Correct 404 status code returned

Got: HTTP 404

Custom styled 404 page

Navigation links present on 404 page

Homepage link present on 404 page

404 Page Quality ✓ Custom 404 Page

Status Code HTTP 404 ✓Page Title Page not found - Hootsuite ✓Custom Styling ✓Navigation ✓Homepage Link ✓Search Form ✗

Favicon & Branding

Action

3 icon(s) detected

REVIEW

3 icon(s) detected

favicon.ico present at site root

HTML icon links detected

Apple touch icon present

✓ favicon.ico Present

✓ PNG Icons Present

✓ Apple Touch Present

✗ SVG Favicon Missing

✗ Manifest Icons Missing

✗ Multiple Sizes Missing

A+

Landmark Structure

6 landmarks

PASS

6 landmarks

<main> landmark present

3 <nav> landmark(s) found

All <nav> elements are properly labeled

Skip navigation link present

Page Structure — as a screen reader sees it

A+

Heading Hierarchy

28 headings

PASS

28 headings

Single H1 present

H1 Drive real business impact with real-time social insights. Hootsuite makes it easy.
H2 See risk, prove impact, and spot opportunity
H2 What can Hootsuite do for you?
H2 Just dropped: 2026 Social Media Trend Report
H2 Save time, simplify, and grow faster on social media
H2 Boost engagement, reach, and follower count with less effort
H2 Respond to social media messages and comments in one place
H2 Stay ahead of the latest trends and boost your chances of going viral
H2 Beat your competitors to the next big thing
H2 Turn passionate employee advocates into engagement and reach
H2 Why Hootsuite?
H3 18 years and 25 million users
H3 The ultimate AI for social media
H3 The largest library of integrations
H2 Hootsuite is G2's #1 best software product for 2026
H2 Resources for social media pros
H3 How a retail brand used Hootsuite to increase sales by 750%
H3 Social media competitor analysis: Free template for 2025
H3 Take the Hootsuite Social Media Marketing Certification Course
H2 Follow us on social. It's where we thrive.
H2 Unlock insights tailored to your business
H2 The Perch newsletter: Get smarter about social.
H3 About
H3 Plans
H3 Guides
H3 Free tools
H3 Resources
H3 Support

A+

Form Accessibility

All 2 controls labeled

PASS

All 2 controls labeled

2 control(s) properly labeled

2 controls

2 labeled

0 placeholder only

0 unlabeled

Control	Type	Label	Method
#Email	email	*Email Address:	for/id
#language-input	text	Language selector	none

A+

Color Contrast (Screenshot)

20 text elements analyzed, 0 fail WCAG AA

PASS

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

20 pass

Show all checked elements (20)

Element	Ratio	Required	FG	BG	Result
title Social Media Marketi…	21.00:1	4.5:1	#000000	#FFFFFF	Pass
a Skip to content	20.61:1	4.5:1	#000000	#FCFDFD	Pass
span homepage	21.00:1	4.5:1	#000000	#FFFFFF	Pass
button Products	21.00:1	4.5:1	#000000	#FFFFFF	Pass
a Reputation managemen…	21.00:1	4.5:1	#000000	#FFFFFF	Pass
div Social listening	21.00:1	4.5:1	#000000	#FFFFFF	Pass
div Brand monitoring	21.00:1	4.5:1	#000000	#FFFFFF	Pass
div Crisis management	21.00:1	4.5:1	#000000	#FFFFFF	Pass
div Review management	21.00:1	4.5:1	#000000	#FFFFFF	Pass
a Market research	21.00:1	4.5:1	#000000	#FFFFFF	Pass
div Audience insights	21.00:1	4.5:1	#000000	#FFFFFF	Pass
div Product research	21.00:1	4.5:1	#000000	#FFFFFF	Pass
div Trend research	21.00:1	4.5:1	#000000	#FFFFFF	Pass
div Competitive analysis	21.00:1	4.5:1	#000000	#FFFFFF	Pass
a Social Media Managem…	21.00:1	4.5:1	#000000	#FFFFFF	Pass
div Social media analyti…	21.00:1	4.5:1	#000000	#FFFFFF	Pass
div Social media schedul…	21.00:1	4.5:1	#000000	#FFFFFF	Pass
div Social media ROI tra…	21.00:1	4.5:1	#000000	#FFFFFF	Pass
div Employee advocacy	21.00:1	4.5:1	#000000	#FFFFFF	Pass
div Engagement and inbox	21.00:1	4.5:1	#000000	#FFFFFF	Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

A+

Lighthouse Accessibility Audits

Score 97/100 — 2 failing, 27 passed

PASS

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
AI assistant `body > q-focus-sentinel > div`
After AI assistant `body > q-focus-sentinel > div`
AI assistant, start `div#qualified-multimodal-host > div`
AI assistant, end `div#qualified-multimodal-host > div`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Learn more `div.sc-cd51b583-0 > div.sc-cd51b583-6 > span.sc-fc594f1a-1 > a#hp_accordion_reputation_management`
Learn more `div.sc-3d3e6615-4 > div.sc-f6515ff0-0 > span.sc-fc594f1a-1 > a#hp_why_AI_new`
Explore integrations `div.sc-3d3e6615-4 > div.sc-f6515ff0-0 > span.sc-fc594f1a-1 > a#hp_why_integrations_new`
Learn more `div.sc-3d3e6615-4 > div.sc-f6515ff0-0 > span.sc-fc594f1a-1 > a.sc-fc594f1a-2`
Read now → `div.sc-3d3e6615-4 > div.sc-f6515ff0-0 > span.sc-fc594f1a-1 > a#hp_resource_1_stuckeys_new`
Read now → `div.sc-3d3e6615-4 > div.sc-f6515ff0-0 > span.sc-fc594f1a-1 > a#hp_resource_2_blog_comp_analysis_new_0625`
Sign up now → `div.sc-3d3e6615-4 > div.sc-f6515ff0-0 > span.sc-fc594f1a-1 > a#hp_resource_3_academy_cert_new`
Start your free trial `div.sc-3d3e6615-4 > div.sc-f6515ff0-0 > span.sc-fc594f1a-1 > a#hp_footer_trial_new`
About us `div.sc-81d6bf3e-0 > ul#:R1iu6: > li > a.sc-cc1bd07d-2`
Social listening `div.sc-81d6bf3e-0 > ul#:R3iu6: > li > a.sc-cc1bd07d-2`
Academy `div.sc-81d6bf3e-0 > ul#:R5iu6: > li > a.sc-cc1bd07d-2`
Resource library `div.sc-81d6bf3e-0 > ul#:R5iu6: > li > a.sc-cc1bd07d-2`
Become an affiliate `div.sc-81d6bf3e-0 > ul#:R5iu6: > li > a.sc-cc1bd07d-2`
Need help? `div.sc-81d6bf3e-0 > ul#:R6iu6: > li > a.sc-cc1bd07d-2`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Skip links are focusable.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Links are distinguishable without relying on color.

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.