Skip to content
https://hornbach.de

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
89
GRADE
B
FIX
1
REVIEW
3
PASS
5
INFO
0
Checks
9
5 PASS 3 REVIEW 1 FIX
F
Image Optimization
Action
5 issues found across 37 images
FIX
5 issues found across 37 images
Warning::
1 images significantly larger than display size
Resizing to display dimensions could save approximately 0 KB.
Got: ~0 KB wasted
Warning::
10 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
2 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 7 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Info::
1 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://media.hornbach.de/webshop-commons/650/images/logo.de-DE.v1.svg.
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://media.hornbach.de/cms/global/chke2-cd/6f3e258800a995493e83b1ca234c31/og-image-1200x630px-hornbach.jpg
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://media.hornbach.de/cms/global/chke2-cd/6f3e258800a995493e83b1ca234c31/og-image-1200x630px-hornbach.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

hornbach.de

HORNBACH | Dein Projektbaumarkt & Onlineshop

Alles f&#252;r Dein Projekt: rund 600.000 Artikel✓ Dauertiefpreise auch nach dem Kauf✓ Online bestellen oder reservieren &#38; abholen im Markt✓ Es gibt immer was zu tun!

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

HORNBACH.DE

HORNBACH | Dein Projektbaumarkt & Onlineshop

Alles f&#252;r Dein Projekt: rund 600.000 Artikel✓ Dauertiefpreise auch nach dem Kauf✓ Online bestellen oder reservieren &#38; abholen im Markt✓ Es gibt immer was zu tun!

Preview quality · Facebook A+ · 95/100

Description will be truncated (176 chars / 155 max)

  • og:title — HORNBACH | Dein Projektbaumarkt & Onlineshop
  • og:description — Alles f&#252;r Dein Projekt: rund 600.000 Artikel✓ Dauertiefpreise auch nach dem Kauf✓ Online bestellen oder reservie...
  • og:image — https://media.hornbach.de/cms/global/chke2-cd/6f3e258800a995493e83b1ca234c31/og-image-1200x630px-hornbach.jpg
  • og:type — website
  • og:url — https://www.hornbach.de/
  • og:site_name — HORNBACH

  • Description will be truncated on Facebook (176 chars, max 155)

    → Tighten og:description to ≤155 characters

HORNBACH | Dein Projektbaumarkt & Onlineshop

hornbach.de

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (176 chars / 150 max)

  • og:title — HORNBACH | Dein Projektbaumarkt & Onlineshop
  • og:description — Alles f&#252;r Dein Projekt: rund 600.000 Artikel✓ Dauertiefpreise auch nach dem Kauf✓ Online bestellen oder reservie...
  • og:image — https://media.hornbach.de/cms/global/chke2-cd/6f3e258800a995493e83b1ca234c31/og-image-1200x630px-hornbach.jpg

  • Description will be truncated on LinkedIn (176 chars, max 150)

    → Tighten og:description to ≤150 characters

hornbach.de

HORNBACH | Dein Projektbaumarkt & Onlineshop

Alles f&#252;r Dein Projekt: rund 600.000 Artikel✓ Dauertiefpreise auch nach dem Kauf✓ Online bestellen oder reservieren &#38; abholen im Markt✓ Es gibt immer was zu tun!

Preview quality · Slack A+ · 100/100
  • og:title — HORNBACH | Dein Projektbaumarkt & Onlineshop
  • og:description — Alles f&#252;r Dein Projekt: rund 600.000 Artikel✓ Dauertiefpreise auch nach dem Kauf✓ Online bestellen oder reservie...
  • og:image — https://media.hornbach.de/cms/global/chke2-cd/6f3e258800a995493e83b1ca234c31/og-image-1200x630px-hornbach.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 85/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

68/100

Site name appears as

Page titleFinden
og:site_nameHORNBACH
twitter:site—
Organization.nameHORNBACH Baumarkt AG

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
4 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "HORNBACH Baumarkt AG",
  "url": "https://www.hornbach.de/"
}
Block 2 : Organization
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "HORNBACH Baumarkt AG",
  "url": "https://www.hornbach.de/",
  "logo": "https://media.hornbach.de/cms/de/hb-logo-de.svg",
  "sameAs": [
    "https://www.facebook.com/hornbach.de",
    "https://www.youtube.com/user/Hornbach",
    "https://twitter.com/Hornbach_tweets",
    "https://www.instagram.com/hornbach_de",
    "https://de.pinterest.com/hornbachde"
  ]
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback