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Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
60
GRADE
D
FIX
7
REVIEW
0
PASS
6
INFO
0
Checks
13
6 PASS 7 FIX
D
404 Error Page
Action
HTTP 404, custom page
FIX
HTTP 404, custom page
Info::
Correct 404 status code returned
Got: HTTP 404
Info::
Custom styled 404 page
404 Page Quality ✓ Custom 404 Page
Status Code HTTP 404 ✓Custom Styling ✓Navigation ✗Homepage Link ✗Search Form ✗
F
Favicon & Branding
Action
2 icon(s) detected
FIX
2 icon(s) detected
Info::
favicon.ico present at site root
Info::
HTML icon links detected
Info::
No apple-touch-icon detected
iOS devices use this when users add your site to their home screen. Add <link rel='apple-touch-icon' sizes='180x180' href='/apple-touch-icon.png'>.
✓ favicon.ico Present
✓ PNG Icons Present
✗ Apple Touch Missing
✗ SVG Favicon Missing
✗ Manifest Icons Missing
✗ Multiple Sizes Missing
D
Web Manifest
Action
Not found
FIX
Not found
Info::
No web manifest found
No manifest at standard paths (/manifest.json, /site.webmanifest). A manifest is optional but enables PWA features like home screen installation and standalone display.

No web manifest found.

D
Dark Mode Support
Action
Theme color only
FIX
Theme color only
Info::
Theme-color present but no dark variant
A theme-color is set but no dark-specific variant was found. The browser toolbar may not adapt for dark mode users.
Got: #ff7a59
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModePartial Dark Mode
color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found ✗Inline @media print Not detected ✗
F
Navigation UX
Action
1 navigation pattern(s)
FIX
1 navigation pattern(s)
Info::
Skip navigation link detected
Info::
3 navigation landmark(s) detected
Breadcrumbs
Search
Skip Link Skip link detected
Labeled Navigation 3 <nav> element(s)
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
2 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.
A
Landmark Structure
8 landmarks
PASS
8 landmarks
Info::
<main> landmark present
Info::
3 <nav> landmark(s) found
Warning::
1 of 3 <nav> elements are unlabeled
Multiple navigations need aria-label to distinguish them for screen readers.
Info::
Skip navigation link present
Page Structure — as a screen reader sees it
BANNER header NAV "Utility Navigation" MAIN CONTENTINFO footer

Multiple navigations need aria-label to distinguish them for screen readers.

Why this matters

Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.

Learn more ▾

When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.

Source: WAI-ARIA Authoring Practices

A+
Heading Hierarchy
111 headings
PASS
111 headings
Info::
Single H1 present
  • H2 The HubSpot Customer Platform
  • H3 Marketing Hub
  • H3 Sales Hub
  • H3 Service Hub
  • H3 Content Hub
  • H3 Data Hub
  • H3 Commerce Hub
  • H3 Smart CRM
  • H3 Small Business Bundle
  • H3 Breeze
  • H3 AEO (Beta)
  • H3 HubSpot Marketplace
  • H2 Marketing
  • H3 Generate leads
  • H3 Automate marketing
  • H2 Sales
  • H3 Build pipeline
  • H3 Close deals
  • H2 Customer Service
  • H3 Scale support
  • H3 Drive retention
  • H2 Content
  • H3 Create content
  • H3 Manage content
  • H2 Startups & Small Businesses
  • H3 Find and reach customers
  • H3 Grow sales and get paid
  • H3 Organize customer data
  • H2 Artificial Intelligence
  • H3 Resolve customer queries 24/7
  • H3 Automate sales prospecting
  • H3 Research customers faster
  • H2 By Team Size
  • H3 For Small Businesses & Startups
  • H3 For Enterprises
  • H2 Why HubSpot?
  • H3 Why Choose HubSpot?
  • H3 Case Studies
  • H3 Spotlight: Product Updates
  • H2 Featured Links
  • H2 Community & Events
  • H2 Partners
  • H2 Education
  • H2 Tools
  • H2 Services
  • H2 The HubSpot Customer Platform
  • H3 Free HubSpot CRM
  • H3 Overview of all products
  • H3 Marketing Hub
  • H3 Sales Hub
  • H3 Service Hub
  • H3 Content Hub
  • H3 Data Hub
  • H3 Commerce Hub
  • H3 Smart CRM
  • H3 Small Business Bundle
  • H3 Breeze
  • H3 AEO (Beta)
  • H3 HubSpot Marketplace
  • H2 Marketing
  • H2 Sales
  • H2 Customer Service
  • H2 Content
  • H2 Startups & Small Businesses
  • H2 Artificial Intelligence
  • H2 By Team Size
  • H3 For Small Businesses & Startups
  • H3 For Enterprises
  • H2 Why HubSpot?
  • H3 Why Choose HubSpot?
  • H3 Case Studies
  • H3 Spotlight: Product Updates
  • H2 Featured Links
  • H2 Community & Events
  • H2 Partners
  • H2 Education
  • H2 Tools
  • H2 Services
  • H1 AI knows a lot about the world. You need a platform that knows your world
  • H2 What is HubSpot’s agentic customer platform?
  • H2 288,000+ customers in over 135 countries grow their businesses with HubSpot.
  • H2 Growing a business is hard. HubSpot makes it easier.
  • H3 Marketing Hub®
  • H3 Sales Hub®
  • H3 Service Hub®
  • H3 Content Hub™
  • H3 Data Hub™
  • H3 Commerce Hub™
  • H3 Smart CRM™
  • H3 Breeze™
  • H3 Small Business Bundle
  • H3 AEO (Beta)
  • H2 Built-in AI agents that work for you 24/7.
  • H3 Customer Agent
  • H3 Prospecting Agent
  • H3 Data Agent
  • H3 Customer Agent
  • H3 Prospecting Agent
  • H3 Data Agent
  • H3 Customer Agent
  • H3 Prospecting Agent
  • H3 Data Agent
  • H3 Works with the tools you already use. 2,000+ integrations.
  • H2 Remarkable results for every size business.
  • H3 Voted #1 in 526 G2 Reports
  • H2 Make impossible growth feel impossibly easy, with HubSpot
  • H2 Popular Features
  • H2 Free Tools
  • H2 Company
  • H2 Customers
  • H2 Partners
A
Alt Text Quality
All 86 images OK
PASS
All 86 images OK
Info::
3 image(s) with alt text over 125 characters
Info::
15 decorative image(s) correctly marked
Info::
68 image(s) with good alt text
86 images 68 good alt text 15 decorative
IssueCount
too long3 image(s)
A+
Form Accessibility
All 2 controls labeled
PASS
All 2 controls labeled
Info::
2 control(s) properly labeled
2 controls
2 labeled
0 placeholder only
0 unlabeled
ControlTypeLabelMethod
qsearchnone
qsearchnone
A+
Color Contrast (Screenshot)
20 text elements analyzed, 0 fail WCAG AA
PASS

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

20 pass
Show all checked elements (20)
ElementRatioRequiredFGBGResult
h1 AI knows a lot about…19.29:13.0:1
#000000
#F8F5EE
Pass
h1 You need a platform …19.29:13.0:1
#000000
#F8F5EE
Pass
h2 The HubSpot Customer…19.29:13.0:1
#000000
#F8F5EE
Pass
h2 Marketing19.29:13.0:1
#000000
#F8F5EE
Pass
h2 Sales19.29:13.0:1
#000000
#F8F5EE
Pass
h2 Customer Service19.29:13.0:1
#000000
#F8F5EE
Pass
h2 Content19.29:13.0:1
#000000
#F8F5EE
Pass
h2 Startups & Small Bus…19.29:13.0:1
#000000
#F8F5EE
Pass
h2 Artificial Intellige…19.29:13.0:1
#000000
#F8F5EE
Pass
h2 By Team Size19.29:13.0:1
#000000
#F8F5EE
Pass
h2 Why HubSpot?19.29:13.0:1
#000000
#F8F5EE
Pass
h2 Featured Links19.29:13.0:1
#000000
#F8F5EE
Pass
h2 Community & Events19.29:13.0:1
#000000
#F8F5EE
Pass
h2 Partners19.29:13.0:1
#000000
#F8F5EE
Pass
h2 Education19.29:13.0:1
#000000
#F8F5EE
Pass
h2 Tools19.29:13.0:1
#000000
#F8F5EE
Pass
h2 Services19.29:13.0:1
#000000
#F8F5EE
Pass
h2 The HubSpot Customer…19.29:13.0:1
#000000
#F8F5EE
Pass
h2 Marketing19.29:13.0:1
#000000
#F8F5EE
Pass
h2 Sales19.29:13.0:1
#000000
#F8F5EE
Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

A
Lighthouse Accessibility Audits
Score 92/100 — 3 failing, 29 passed
PASS
92

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Play animation As you work, HubSpot surfaces the details that matter. AI learn… div.wf-feature-showcase-features > div.wf-feature-showcase-feature > div.wf-feature-showcase-feature-content > div.wf-feature-showcase-copy

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Get a demo of HubSpot's premium software div.csol-section-wrapper > div.wf-page-header_content > div.wf-page-header_content-ctas > a.cl-button
Get started free with HubSpot's free tools div.csol-section-wrapper > div.wf-page-header_content > div.wf-page-header_content-ctas > a.cl-button
Get a demo of HubSpot's software div.wf-flexible-section-header > div.wf-flexible-section-header-bottom > div.cl-cta-group > a.cl-button
Get started free with HubSpot's free tools div.wf-flexible-section-header > div.wf-flexible-section-header-bottom > div.cl-cta-group > a.cl-button
Get a demo of HubSpot's premium software div.csol-section-wrapper > div.wf-elevated-cta__container > div.wf-elevated-cta__ctas > a.cl-button

These are opportunities to improve the legibility of your content.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
× close div#hs-banner-parent > div#hs-eu-cookie-confirmation > div.hs-eu-cookie-close-button > button.banner-close-btn
○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
●`[role]`s are contained by their required parent element
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●ARIA attributes are used as specified for the element's role
●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links are distinguishable without relying on color.
●Links have a discernible name
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●Heading elements appear in a sequentially-descending order
●Document has a main landmark.
●Deprecated ARIA roles were not used
●`<video>` elements contain a `<track>` element with `[kind="captions"]`
●Uses ARIA roles only on compatible elements
●Identical links have the same purpose.
○`[accesskey]` values are unique
○`button`, `link`, and `menuitem` elements have accessible names
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<frame>` or `<iframe>` elements have a title
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○Form elements have associated labels
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`[lang]` attributes have a valid value
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Image elements do not have `[alt]` attributes that are redundant text.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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