Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

A+

FIX

REVIEW

PASS

INFO

Checks

4 PASS 1 REVIEW

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

68/100

Site name appears as

Page title	IBM
og:site_name	—
twitter:site	—
Organization.name	IBM

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

Missing brand name in: og:site_name, twitter:site
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
twitter:card missing
Consider adding contactPoint — helps appear in "contact us" rich results
No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

144 links checked, 143 healthy, 1 broken

PASS

144 links checked, 143 healthy, 1 broken

143 of 144 links are healthy

Broken link: https://ibm.com/content/dam/adobe-cms/default-images/icon...

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

144 total 143 healthy 1 broken

Broken Links (1)

Status	URL	Found in	Error
404	https://ibm.com/content/dam/adobe-cms/default-imag...	`<link>`	Not Found

200 https://1.www.s81c.com/cognitive-tooling-unified-chat/v1/web... <script>

200 https://munchkin.marketo.net/165/munchkin.js <script>

200 https://munchkin.marketo.net/munchkin.js <script>

200 https://d2c7xlmseob604.cloudfront.net/tracker.min.js <script>

200 https://tags.tiqcdn.com/utag/ibm/web/prod/utag.js <script>

200 https://tags.tiqcdn.com/dle/ibm/web/p_55f351cc8c70c1a6a2e7c0... <script>

200 https://www-api.ibm.com/data-sync/dbdm-data?callback=_dl.fn.... <script>

200 https://rum.hlx.page/.rum/@adobe/helix-rum-js@%5E2/dist/micr... <script>

200 https://ibm.com/content/dam/adobe-cms/default-images/icon-16... <link>

200 https://ibm.com/content/dam/adobe-cms/default-images/icon-32... <link>

200 https://ibm.com/content/dam/adobe-cms/default-images/icon-19... <link>

200 https://ibm.com/content/dam/adobe-cms/default-images/icon-51... <link>

200 https://ibm.com/content/dam/adobe-cms/default-images/apple-t... <link>

200 https://www.ibm.com/us-en <link>

200 https://ibm.com/etc.clientlibs/adobe-cms/clientlibs/clientli... <link>

200 https://ibm.com/etc.clientlibs/adobe-cms/clientlibs/clientli... <script>

200 https://assets.adobedtm.com/0f2de1d5b89a/565c2aeb0d39/launch... <script>

200 https://www.ibm.com/sa-ar <link>

200 https://www.ibm.com/de-de <link>

200 https://www.ibm.com/ca-en <link>

200 https://www.ibm.com/kr-ko <link>

200 https://www.ibm.com/br-pt <link>

200 https://www.ibm.com/qa-ar <link>

200 https://www.ibm.com/in-en <link>

200 https://www.ibm.com/es-es <link>

200 https://www.ibm.com/ae-ar <link>

200 https://www.ibm.com/cn-zh <link>

200 https://www.ibm.com/mx-es <link>

200 https://www.ibm.com/ca-fr <link>

200 https://www.ibm.com/it-it <link>

200 https://www.ibm.com/ <link>

200 https://www.ibm.com/id-id <link>

200 https://www.ibm.com/au-en <link>

200 https://www.ibm.com/uk-en <link>

200 https://www.ibm.com/fr-fr <link>

200 https://www.ibm.com/jp-ja <link>

200 https://1.www.s81c.com/common/stats/ibm-common.js <script>

200 https://hybrid-cloud-widgets-production.s3.us.cloud-object-s... <link>

200 https://ibm.com/etc.clientlibs/adobe-cms/clientlibs/clientli... <link>

200 https://1.www.s81c.com/common/carbon-for-ibm-dotcom/tag/v1/l... <link>

200 https://1.www.s81c.com/common/carbon/plex/sans.css <link>

200 https://tags.tiqcdn.com/utag/ibm/web/prod/utag.258.js?utv=ut... <script>

200 https://tags.tiqcdn.com/utag/ibm/web/prod/utag.v.js?a=ibm/we... <script>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is short (3 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 3 chars Expected: 25–60 chars

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: 3 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

ibm.com

IBM

For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.

Preview quality · Twitter/X D · 50/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

IBM.COM

IBM

For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.

Preview quality · Facebook B · 80/100

Description will be truncated (157 chars / 155 max)

og:title — IBM
og:description — For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cl...
og:image — https://www.ibm.com/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/s-migr/ul/g/18/f9/ibm_log...
og:type — website
og:url — https://www.ibm.com/us-en
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Description will be truncated on Facebook (157 chars, max 155)
→ Tighten og:description to ≤155 characters

IBM

ibm.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (157 chars / 150 max)

og:title — IBM
og:description — For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cl...
og:image — https://www.ibm.com/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/s-migr/ul/g/18/f9/ibm_log...

Description will be truncated on LinkedIn (157 chars, max 150)
→ Tighten og:description to ≤150 characters

ibm.com

IBM

For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.

Preview quality · Slack A+ · 100/100

og:title — IBM
og:description — For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cl...
og:image — https://www.ibm.com/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/s-migr/ul/g/18/f9/ibm_log...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 81/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "Corporation" — unable to validate specific properties

JSON-LD Blocks

Block 1 : Corporation

7 properties Valid

{
  "@context": "https://schema.org",
  "@type": "Corporation",
  "name": "IBM",
  "url": "[https://www.ibm.com/]",
  "logo": "[https://www.ibm.com/favicon.ico]",
  "sameAs": [
    "[https://www.linkedin.com/company/ibm]",
    "[https://x.com/IBM]",
    "[https://www.youtube.com/ibm]"
  ],
  "subOrganization": [
    {
      "@type": "Organization",
      "name": "IBM Saudi Arabia",
      "url": "[https://www.ibm.com/sa-ar/]"
    },
    {
      "@type": "Organization",
      "name": "IBM Indonesia",
      "url": "[https://www.ibm.com/id-id/]"
    },
    {
      "@type": "Organization",
      "name": "IBM Mexico",
      "url": "[https://www.ibm.com/mx-es/]"
    },
    {
      "@type": "Organization",
      "name": "IBM China",
      "url": "[https://www.ibm.com/cn-zh/]"
    },
    {
      "@type": "Organization",
      "name": "IBM Qatar",
      "url": "[https://www.ibm.com/qa-ar/]"
    },
    {
      "@type": "Organization",
      "name": "IBM Germany",
      "url": "[https://www.ibm.com/de-de/]"
    },
    {
      "@type": "Organization",
      "name": "IBM United States",
      "url": "[https://www.ibm.com/us-en/]"
    },
    {
      "@type": "Organization",
      "name": "IBM Spain",
      "url": "[https://www.ibm.com/es-es/]"
    },
    {
      "@type": "Organization",
      "name": "IBM Italy",
      "url": "[https://www.ibm.com/it-it/]"
    },
    {
      "@type": "Organization",
      "name": "IBM Brazil",
      "url": "[https://www.ibm.com/br-pt/]"
    },
    {
      "@type": "Organization",
      "name": "IBM United Arab Emirates",
      "url": "[https://www.ibm.com/ae-ar/]"
    },
    {
      "@type": "Organization",
      "name": "IBM Japan",
      "url": "[https://www.ibm.com/jp-ja/]"
    },
    {
      "@type": "Organization",
      "name": "IBM France",
      "url": "[https://www.ibm.com/fr-fr/]"
    },
    {
      "@type": "Organization",
      "name": "IBM Korea",
      "url": "[https://www.ibm.com/kr-ko/]"
    }
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.