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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
96
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

44/100

Site name appears as

Page titleTrusted Tech Intelligence
og:site_nameIDC
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is short (4 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 4 chars Expected: 25–60 chars

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

No image set

idc.com

Home

Navigate the changing tech landscape with IDC’s trusted intelligence and insights from 11 billion data points.

Preview quality · Twitter/X D · 55/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

IDC.COM

Home

Navigate the changing tech landscape with IDC’s trusted intelligence and insights from 11 billion data points.

Preview quality · Facebook C · 65/100
  • og:title — Home
  • og:description — Navigate the changing tech landscape with IDC’s trusted intelligence and insights from 11 billion data points.
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.idc.com/
  • og:site_name — IDC

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Home

idc.com

Preview quality · LinkedIn C · 65/100
  • og:title — Home
  • og:description — Navigate the changing tech landscape with IDC’s trusted intelligence and insights from 11 billion data points.
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

idc.com

Home

Navigate the changing tech landscape with IDC’s trusted intelligence and insights from 11 billion data points.

Preview quality · Slack B · 80/100
  • og:title — Home
  • og:description — Navigate the changing tech landscape with IDC’s trusted intelligence and insights from 11 billion data points.
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 66/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
2 blocks of custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://www.idc.com/",
      "url": "https://www.idc.com/",
      "name": "IDC | Trusted Tech Intelligence",
      "isPartOf": {
        "@id": "https://www.idc.com/#website"
      },
      "about": {
        "@id": "https://www.idc.com/#organization"
      },
      "datePublished": "2024-12-10T15:57:44+00:00",
      "dateModified": "2026-04-17T07:18:36+00:00",
      "description": "Navigate the changing tech landscape with IDC’s trusted intelligence and insights from 11 billion data points.",
      "breadcrumb": {
        "@id": "https://www.idc.com/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://www.idc.com/"
          ]
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.idc.com/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.idc.com/#website",
      "url": "https://www.idc.com/",
      "name": "IDC",
      "description": "",
      "publisher": {
        "@id": "https://www.idc.com/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://www.idc.com/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://www.idc.com/#organization",
      "name": "IDC",
      "url": "https://www.idc.com/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://www.idc.com/#/schema/logo/image/",
        "url": "https://www.idc.com/wp-content/uploads/2024/12/IDC_LOGO_Header_Blue_Color-890808bbd0af2d4f55548f363a768b49.svg?w=640",
        "contentUrl": "https://www.idc.com/wp-content/uploads/2024/12/IDC_LOGO_Header_Blue_Color-890808bbd0af2d4f55548f363a768b49.svg?w=640",
        "width": 640,
        "height": "1024",
        "caption": "IDC"
      },
      "image": {
        "@id": "https://www.idc.com/#/schema/logo/image/"
      }
    }
  ]
}
Block 2 : WebPage
15 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebPage",
  "headline": "IDC",
  "url": "https:\/\/www.idc.com",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "http:\/\/www.idc.com\/"
  },
  "thumbnailUrl": "",
  "image": {
    "@type": "ImageObject",
    "url": ""
  },
  "articleSection": "Uncategorized",
  "author": [
    {
      "@type": "Person",
      "name": "Spencer Sherman"
    }
  ],
  "creator": [
    "Spencer Sherman"
  ],
  "publisher": {
    "@type": "Organization",
    "name": "IDC",
    "logo": ""
  },
  "keywords": [],
  "dateCreated": "2024-12-10T15:57:44Z",
  "datePublished": "2024-12-10T15:57:44Z",
  "dateModified": "2026-04-17T07:18:36Z"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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