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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
2
REVIEW
0
PASS
3
INFO
0
Checks
5
3 PASS 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

53/100

Site name appears as

Page titleIlya Grigorik
og:site_nameIlya Grigorik
twitter:site@igrigorik
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

covers SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (13 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 13 chars Expected: 25–60 chars
URL: 13 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

igvita.com

Ilya Grigorik

Distinguished Engineer and Technical Advisor to the CEO at Shopify, on a mission to make commerce better for everyone.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Ilya Grigorik
  • twitter:description — Distinguished Engineer and Technical Advisor to the CEO at Shopify, on a mission to make commerce better for everyone.
  • twitter:image — https://storage.ghost.io/c/d1/ab/d1ab7f97-66a2-4047-a903-af92b763a683/content/images/2022/11/twitter-card.png

IGVITA.COM

Ilya Grigorik

Distinguished Engineer and Technical Advisor to the CEO at Shopify, on a mission to make commerce better for everyone.

Preview quality · Facebook A+ · 100/100
  • og:title — Ilya Grigorik
  • og:description — Distinguished Engineer and Technical Advisor to the CEO at Shopify, on a mission to make commerce better for everyone.
  • og:image — https://storage.ghost.io/c/d1/ab/d1ab7f97-66a2-4047-a903-af92b763a683/content/images/2022/11/twitter-card-1.png
  • og:type — website
  • og:url — https://ilya.grigorik.com/
  • og:site_name — Ilya Grigorik

  • og:image is below recommended size (800×418)

    → Upload an image ≥1200×630 for the large preview card

Ilya Grigorik

igvita.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Ilya Grigorik
  • og:description — Distinguished Engineer and Technical Advisor to the CEO at Shopify, on a mission to make commerce better for everyone.
  • og:image — https://storage.ghost.io/c/d1/ab/d1ab7f97-66a2-4047-a903-af92b763a683/content/images/2022/11/twitter-card-1.png

igvita.com

Ilya Grigorik

Distinguished Engineer and Technical Advisor to the CEO at Shopify, on a mission to make commerce better for everyone.

Preview quality · Slack A+ · 100/100
  • og:title — Ilya Grigorik
  • og:description — Distinguished Engineer and Technical Advisor to the CEO at Shopify, on a mission to make commerce better for everyone.
  • og:image — https://storage.ghost.io/c/d1/ab/d1ab7f97-66a2-4047-a903-af92b763a683/content/images/2022/11/twitter-card-1.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 100/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "datePublished" for Article
The "datePublished" property is required for the Article schema type.
Info::
Missing recommended property "image" for Article
Adding "image" can improve how search engines display your content.

The "datePublished" property is required for the Article schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "image" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Article
9 properties Valid
Missing required property: datePublished
{
  "@context": "https://schema.org",
  "@type": "Article",
  "publisher": {
    "@type": "Organization",
    "name": "Ilya Grigorik",
    "url": "https://ilya.grigorik.com/",
    "logo": {
      "@type": "ImageObject",
      "url": "https://storage.ghost.io/c/d1/ab/d1ab7f97-66a2-4047-a903-af92b763a683/content/images/2022/06/logo.svg",
      "width": 73.629,
      "height": 39.428
    }
  },
  "author": {
    "@type": "Person",
    "name": "Ilya Grigorik",
    "image": {
      "@type": "ImageObject",
      "url": "https://storage.ghost.io/c/d1/ab/d1ab7f97-66a2-4047-a903-af92b763a683/content/images/size/w1200/2022/08/Ilya-grad.jpg",
      "width": 1200,
      "height": 1200
    },
    "sameAs": [
      "https://ilya.grigorik.com/",
      "https://x.com/igrigorik"
    ]
  },
  "headline": "Ilya Grigorik",
  "url": "https://ilya.grigorik.com/",
  "dateModified": "2024-05-26T05:47:42.000Z",
  "description": "\n\n\n\n\nHello, I'm Ilya Grigorik.\n\n\n\nI am a Distinguished Engineer and Technical Advisor to the CEO at Shopify, on a mission to make commerce better for everyone.\n\nI work at the intersection of technology, product, and platforms. Technology shapes design space for product. Product shapes technical architecture. Carefully engineered interactions and incentives enable thriving platforms.\n\nI was the founder and CTO of PostRank, acquired by Google. I worked on Google Analytics, Chrome, and Search, wher",
  "mainEntityOfPage": "https://ilya.grigorik.com/"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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